Who We Are.
Unlike the buddy who always has a breakfast ball in their pocket, your rangefinder shouldn't need a second chance to get you the number you need. That’s why we build the most accurate rangefinders in the game. You get the right number every time, and if your round takes an unexpected dogleg, we got your back with the best service and warranty on the course.
Our History
-
1986
IT ALL STARTS WITH A LEAP OF FAITH…
Dan and Margie Hamilton move with their sons to Madison, WI to start a Wild Birds Unlimited after retiring from a career in dentistry.
-
2002
THE SPORT OPTICS MARKET CHANGES FOREVER.
The Vortex® brand hits the market for the first time and brings the legendary VIP® Warranty to the market.
-
2018
HELLO, BARNEVELD!
Vortex® moves to new headquarters in Barneveld, WI and launches an expanded apparel line.
-
2024
VORTEX® ENTERS THE GOLF MARKET.
Vortex® launches golf laser rangefinders with plans to build more products in the future.
ENDS JULY 4th
Summer golf hits different. To celebrate morning tee times and sunset rounds, we want you to win a patriotic golf package loaded with custom gear and America-inspired style.
Enter NowOur Partners
As much as we love to play, what we do off the course will always be our most lasting impact. Meet some of our partners, who happen to feel the same way.
Join Us On the Course
Come for the golf, stick around for everything that comes with it. Follow along for course content, tips, gear, and stories from the game.
Follow Along
Have a question?
Let's Talk
Whatever questions you have, and however you prefer to ask them, we’re listening. Our experts are always ready to talk hitting fairways and dropping birdie putts.
Get In Touch
Login and Registration Form
Customer Login
OR
Create An Account