How Vivasoft Developed Penny - An Automated Investment App for Swedish Fintech Market

Investing in mutual funds can be complex for the average person. Swedish company Greenmerc wanted to change this. Their vision was to make wealth management accessible to everyone in Europe. The result is Penny, an automated investment app.

The app builds a bridge between regular savings and professional investing. First, Vivasoft helped build a secure platform. On this platform, users link their existing bank accounts. They set targets, such as saving for a car or a home. Penny monitors their finances in real-time. It identifies "leftover" money at the end of the month. Then, it automatically invests those funds into profitable sectors without the user lifting a finger.