10 Best Brand Guidelines Templates (+Tips) | Visme
According to a survey our founder Payman Taei conducted on LinkedIn, 91% of professionals agree that branding is important. But just how important is it?
We’ve pulled over 100 branding statistics that help you see the impact that branding has on your audience and just why having a strong brand is so essential to the success of your business.
Navigate through the different categories of branding statistics, and if you don’t have your branding set in stone yet, our brand design tool can help.
If you’re looking for a quick bird’s eye view, we’ve pulled together the top 10 branding statistics from this article and created this helpful infographic.
1. It takes 5-7 impressions to start building brand awareness. This means you need to build a recognizable brand, or it could take even longer.
2. Your brand has 7 seconds to make a first impression. Make that impression count.
3. 55% of a first impression is made because of visual stimuli, like your logo or brand colors.
4. 84% of marketers say brand awareness is the most important goal for their brand.
5. Another stat to show how important branding is to marketing: 77% of B2B marketers say branding is essential to company growth.
6. 52% of customers did not return to a business due to bad branding and overall design.
7. While your brand visuals are important, being upfront with your company’s values is as well. 71% of consumers say they prefer buying from brands that align with their values.
8. Authenticity is also important. 91% of shoppers prefer brands they perceive to be more authentic.
9. Speaking of authenticity, more than half (57%) of consumers think that less than half of all brands create content that’s actually authentic.
10. 81% of consumers say that brand trust is a deciding factor when it comes to making a purchase.
11. 72% of the best brand names are made-up words or acronyms. Words that mean nothing else other than your business name automatically increase brand strength.
12. Providing a quality customer experience is key. 73% of customers say their experience with a brand helps drive purchase decisions.
13. Good branding also helps build customer loyalty. This, in turn, can bring in more customers to your business as 60% of shoppers will tell friends and family about brands they’re loyal to.
14. Speaking of brand loyalty, 43% of customers love to spend more money at brands they like.
15. Only 18% of consumers say they would perceive a brand name change positively, meaning once you solidify your brand, you should stick with it.
16. The world’s top brands have spent over $200 million on logo designs.
17. 67% of small businesses pay up to $500 for a logo design, and 18% pay up to $1,000.
18. Using a free logo maker takes only 5-15 minutes to create a logo.
19. The average logo lasts 10 years before it needs a rebrand, upgrade or redesign.
20. BP spent $211 million on their 2008 logo redesign and BBC spent $1.8 million on theirs.
21. 67% of the top 100 brands have horizontal logos.
22. Nearly all (95%) of the top 100 brands use only one or two colors in their logo designs.
23. Of the Fortune 500 companies, 60% of them have combination logos — meaning they include both text and icons.
24. This is different from Interbrand’s top 100 companies list, of which 41% have text-only logos.
25. Blue is the most popular color in the Fortune 500 logos, accounting for 40% of logos.
26. Of the Fortune 500 company logos, 73% use a sans serif font. This should come as no surprise, given that sans serif fonts are one of the easiest types of fonts to read.
27. In 2018, Nike was ranked as the number one logo.
28. It can take between six and nine months to trademark a logo, although some complex cases can take up to three years.
29. 78% of people believe logos are works of art.
30. 75% of consumers recognize a brand by its logo.
31. 50% of shoppers are more likely to buy from a company whose logo they recognize.
32. 60% of people say they’re more likely to avoid a brand with a weird or unattractive logo design.
33. When shoppers find a brand and logo that they enjoy, 85% say they’re more likely to stay loyal to that brand.
34. 42% of people say a logo can tell them about a brand’s personality. Keep this in mind when designing your logo. Make sure it’s a good representation of your brand.
35. A logo can increase brand comprehension by 73%.
36. The world’s oldest logo belongs to Stella Artois, dating back to 1366 when the company was first founded. While the name has changed since then, the original horn logo has not.
37. Using a signature color in your branding palette can increase brand recognition by 80%.
38. Consumers are more likely to remember brand colors over a brand name. When study participants were shown five made-up logos for 10 minutes, 78% remembered the colors, but only 43% remembered the actual brand names.
39. Blue is the most popular color in the world, with 42% of men and 30% of women naming it as their preferred color.
40. Nearly 85% of consumers purchase a product primarily due to its color.
41. Up to 90% of first impressions about a product are based on color alone.
42. The top 3 brand colors are blue, red, and grayscale or black and white.
43. The right logo color can improve readership by 40% by attracting attention and being easy on the eyes.
44. Color is the first thing your audience will notice about your logo.
45. The most common least favorite colors are brown (23% of people say it’s their least favorite color) and orange (29% say it’s their least favorite color).
46. Ads in color are read 42% more often than the same ads in black and white.
47. Approximately 8% of men and 0.5% of women are colorblind. However, blue is the best seen color by everyone, even those who are colorblind.
48. 2/3 of shoppers won’t buy a large appliance if it doesn’t come in the color they want.
49. Red, orange and green are the best colors for conversions.
50. 83% of small business owners believe their brand colors make them appear more successful.
51. 70% of consumers feel closer to a company due to content marketing.
52. Branded content is 22 times more engaging than your standard display ad.
53. 91% of professionals agree it’s very important for your marketing materials to match your branding.
54. 70% of social media marketers say brand awareness is their top social media objective.
55. 77% of consumers prefer to buy from brands they follow on social media.
56. 67% of consumers say they’re likely to spend more on brands they follow on social media.
57. 64% of consumers buy a product or service after watching a branded social media video.
58. 90% of customers expect to have a similar brand experience across multiple channels, so make sure your branding spans all of the channels and platforms you have a presence on.
59. 77% of consumers make purchase decisions based entirely on a brand name.
60. Customers who are fully connected to your brand are 52% more valuable than those who are simply satisfied.
61. On that note, emotionally connected customers have a 306% higher lifetime value (LTV) for your brand.
62. 65% of people say they feel an emotional connection to a brand.
63. 61% of consumers are more likely to buy from brands who create custom content.
64. 90% of consumers find custom content useful.
65. 72% of marketers think branded content is more effective than print advertisements.
66. 82% of consumers are more likely to trust a brand when their high-level executives are active on social media.
67. Nearly 80% of people say user-generated content (UGC) highly impacts purchasing decisions.
68. However, authentic UGC is much different from paid influencer content. In fact, only 10% of consumers say that influencer content seems authentic.
69. 47% of people who follow a brand on social media are more likely to visit that company’s website.
70. Consistent branding across all channels can increase revenue by up to 23%.
71. Marketers say email marketing is their second biggest opportunity for increasing brand awareness, followed by content marketing and paid media.
72. 33% of marketers use paid advertising to increase brand awareness.
73. Brand storytelling videos are one of the most commonly created video types by marketers.
74. 80% of Pinterest users have discovered a new brand or product on Pinterest.
75. 97% of Pinterest searches are unbranded, meaning your company has a major opportunity to generate traction from this platform.
76. 20% of consumers have unfollowed a brand on social media because they felt the content wasn’t authentic enough.
77. 86% of consumers agree that authenticity is important when finding brands they like and support.
78. Branded content is more memorable. A Nielsen study shows that branded content results in 86% brand recall, while pre-roll ads only result in 65% brand recall.
79. Less than half (just 47%) of brands are seen as trustworthy.
80. Furthermore, only 39% of brands in North America are considered to be trustworthy.
81. Being transparent in your business fosters customer loyalty. A whopping 94% of consumers say they’re more likely to be loyal to a brand that offers complete transparency.
82. 73% of consumers say they love a brand due to positive customer service.
83. 77% of consumers return to the same brands again and again.
84. People say they remain loyal to a brand due to experience, quality, cost and consistency.
85. Just over 50% of millennials say they’re loyal to their favorite brands.
86. 58% of people who are part of a brand loyalty program buy from those brands at least once a month.
87. 80% of customers grew loyal to a brand over time due to their experiences with the products, service, reviews and more.
88. 61% of loyal customers go out of their way to buy from brands they’re loyal to.
89. 77% of consumers have remained loyal to certain brands for at least 10 years.
90. 75% of loyal customers tell their friends and family about a brand they love.
91. 60% of adults are more likely to purchase from brands they see in positive spaces.
92. Companies with poor branding end up having to pay 10% higher salaries.
93. 92% of employees would leave their jobs to work at a company with a better brand reputation.
94. Having a great brand can decrease hiring and training costs by 50%.
95. Good branding also increases employee loyalty, and loyal employees are up to 300% more productive.
96. 82% of investors say brand name recognition drives their investment decisions.
97. Recruiters say the top 3 investments for growing an employer brand are social media (47%), company career website (21%), and marketing and advertising (12%).
98. 72% of recruiters agree that an employer’s brand has a significant impact on hiring.
99. 55% of recruiters say they have a proactive employer brand strategy.
100. 59% of recruiting leaders plan to invest more in their employer brand.
101. 64% of consumers have stopped purchasing from a brand after hearing about poor employee treatment.
See why branding is so important? Having a strong brand helps with brand awareness, recognition, revenue, sales and so much more. To create and maintain a strong visual brand, get started with our brand design tool.
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