Have you ever noticed how many websites look the same? How many are just a bunch of rectangles? How many seem to copy from one another? Where’s the uniqueness and creativity?
Have you ever noticed how many websites look the same? How many are just a bunch of rectangles? How many seem to copy from one another? Where’s the uniqueness and creativity?
I grew up in a house on suburban Long Island. The house was in the middle of a neighborhood where all the houses were built on the same plan. They were all built from the same design pattern.
One topic I come back to is the tension between creativity and productivity. I find it interesting in general, but also because web designers sit at their intersections. Both creativity and productivity play a role in our success.
When talented athletes aren’t living up to expectations or previous accomplishments, many will suggest a change of scenery is needed. Sometimes the cure is simply removing the comfort zone. This is hardly limited to sports. Change is beneficial to anyone stuck in the same old routine for too long.
Which is more important for your design business, craftsmanship or automation? The former leads to greater quality in each site. The latter leads to a greater quantity of sites. Craftsmanship helps you sell individual projects, but automation helps you sell more projects. Which is more important?