In reply to Ez.

Sure, but this post was about how Google's algorithms might see things and how what you place at the top of the page could affect where the page shows up in search results. I don't think the algorithms are going to have some notion about "cool" built in.

Where "the fold" is concerned, there's certainly no real fold on a web page, but it probably still makes sense to place important messages toward the top of the page. People will scroll, but you do need to give them a reason to in the visible area that loads in their device.