
Rong Wang
Communication scholar researching issues at the intersections of networks, technology, and social impact.
Phone: 2134403307
Phone: 2134403307
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Tilburg University
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Papers by Rong Wang
listening to stakeholders, and no collaboration with corporate partners. These results suggest theoretical contributions to stakeholder research in public relations and organizational and strategic communication scholar.
communicate about their partnerships. Guided by
Information Integration Theory, this paper examines
how information about a nonprofit's relationship with
a corporation relates to individuals' intention to donate
and volunteer. This research used a two-study experimental
design. Study 1 (N = 966) examined how partnership
explanations and evaluation were related to
the two outcomes. Study 2 (N = 970) further examined
whether specific information about partnerships,
including type, duration, and communication source,
was integrated with existing knowledge to relate to the
outcomes. Partnership evaluation consistently related
to stakeholders' intention to support nonprofits, and it
mediated the effect of partnership explanations on the
intention to volunteer. Furthermore, partnership type
was significantly related to the two outcomes, while
duration and source of communication were not.
listening to stakeholders, and no collaboration with corporate partners. These results suggest theoretical contributions to stakeholder research in public relations and organizational and strategic communication scholar.
communicate about their partnerships. Guided by
Information Integration Theory, this paper examines
how information about a nonprofit's relationship with
a corporation relates to individuals' intention to donate
and volunteer. This research used a two-study experimental
design. Study 1 (N = 966) examined how partnership
explanations and evaluation were related to
the two outcomes. Study 2 (N = 970) further examined
whether specific information about partnerships,
including type, duration, and communication source,
was integrated with existing knowledge to relate to the
outcomes. Partnership evaluation consistently related
to stakeholders' intention to support nonprofits, and it
mediated the effect of partnership explanations on the
intention to volunteer. Furthermore, partnership type
was significantly related to the two outcomes, while
duration and source of communication were not.