Papers by Lynn Mafofo Mafofo
Agenda (Durban), Jan 2, 2023
Multilingua, 2019
Most studies on campus and private policing take on political, anthropological, sociological, and... more Most studies on campus and private policing take on political, anthropological, sociological, and criminological perspectives. Although there were investigations on policing in South Africa during apartheid, scant research has focused on how students in South African higher education (SAHE) relate their experiences of campus policing. Due to recent unrest on SAHE campuses and radical changes that include the militarization of police forces, examining how students perceive the legitimacy and integrity of campus policing is vital. As such, this paper presents a discourse analysis focused on descriptions of students’ campus experiences in the aftermath of the #FeesMustFall (#FMF) protests. Combining critical discourse analysis (CDA) with systemic functional linguistics, through transitivity, it offers insight into the ideological power struggles between students and police. It shows the types of voices students reveal as an aggrieved group in the hope of identifying non-aggressive appr...
Lssa Saala Saalt Joint Annual Conference 2013, Jun 28, 2013
Southern African Linguistics and Applied Language Studies, 2014
In seeking to disentangle themselves from the constraints of apartheid, South African universitie... more In seeking to disentangle themselves from the constraints of apartheid, South African universities have immersed themselves in an identity modification process in which they not only seek to redress the past, but also to reposition their identities as equal opportunity and non-racial institutions. In this paper, we investigate how the University of the Western Cape, the University of Cape Town and Stellenbosch University have used visual and verbal semiotics to redesign their identities on their homepages to appeal to diverse national and international clients. Using Multimodal Discourse Analysis (MDA), we show how the multi-semiotic choices work together on the homepages to give the universities differentiated, competitive, powerful and attractive brands. We conclude that the homepages blended cultural semiotic artefacts, historical, global and transformational discourses, and architectural landscapes to construct different brand identities that, in turn, rebrand the universities from edifices of apartheid education to equal opportunity institutions.
Critical Discourse Studies, 2015
Using mission statements from the UCT, UWC and Stellenbosch University (South Africa), we explore... more Using mission statements from the UCT, UWC and Stellenbosch University (South Africa), we explore how the three universities have rematerialised prior discourses to rebrand their identities as dictated by contemporary national and global aspirations. We reveal how the universities have recontextualised the experiences and discourses of liberation struggle and the new government's post-apartheid social transformation discourses to construct distinctive identities that are locally relevant and globally aspiring. This has led to the semiotic refiguring of universities from spatial edifices of racially based unequal education, to equal opportunity institutions of higher learning, and to the blurring of historical boundaries between these universities. We conclude that the universities have reconstructed distinct and recognisable identities which speak to a segregated past, but with a postapartheid voice of equity and redress.
Uploads
Papers by Lynn Mafofo Mafofo