A survey of factors affecting residual relocation choices for families who had recently moved ont... more A survey of factors affecting residual relocation choices for families who had recently moved onto the Mandurah Railway corridor (Perth, Western Australia) has been undertaken using stated preference methods. While stated preference models are appropriate tools for valuating attributes of choice, there remains the concern of realism in an experimentally controlled environment. In this paper we validate stated preference models using hedonic pricing regressions based on observed real estate prices for three Perth-Mandurah Railway precincts. The results of the regressions are compared to those of the discrete choice models by examining the levels of significance of housing or neighbourhood characteristics in each modelling paradigm, as well as a comparison of the closeness of the valuations for these characteristics. The findings indicate that factors affecting residential location are consistent whether observed by experimental data or by revealed choices in the market. From a planning perspective, the results indicate that not only housing features, but also neighbourhood characteristics such as proximity to public transport hubs or local schools affect residential property values.
A core contemporary planning approach is the promotion of transit-oriented developments (TODs) an... more A core contemporary planning approach is the promotion of transit-oriented developments (TODs) and in recent times cities have committed substantial financial investment to encourage sustainable precincts around public transport. Evaluation of the success of TODs is key for continuing the planning efforts. A frequently applied framework for characterizing TODs draws on Bertolini’s Node-Place (N-P) model, enriched through application in various contexts. We offer here an extension to the N-P model, using a case study in a low-density city, Perth, Western Australia. A typology of railway stations is developed using 43 indicators and then linear models are applied to ascertain the association between patronage and station precinct features. The results show that various types of measures are required to increase public transport ridership for the four clusters that emerged from the analysis. Density alone does not lead to increased use of public transport; it must be associated with ci...
An attractive transport alternative that combines the efficiency of public transport with the fle... more An attractive transport alternative that combines the efficiency of public transport with the flexibility of cars, with the potential to reduce traffic congestion and become integral part of the transit-oriented developments, PnR received much interest in the last decade. This is particularly relevant to Australian urban landscape and especially Perth, where the low urban density means that more than 90% of residents live outside of 800 m distance from train stations. Drawing on an intercept survey, we identified PnR and basic facilities within the station perimeter as key differentiating factors of access and service across rail corridors. Then, using discrete choice models we found that paid parking bays, bike lockers, access mode and time-of-day were the most influential in determining the choice of train station, more so than the distance. Notably, there were two classes of travellers, one seeking stations with good facilities, and the other being more interested in quick access to the station.
Transportation Research Part D: Transport and Environment, 2017
A Stated Choice (SC) survey, employing a Best-Worst choice design, was administered to 440 househ... more A Stated Choice (SC) survey, employing a Best-Worst choice design, was administered to 440 households in Perth, Australia as part of a major investigation into consumer preferences and attitudes towards electric vehicles. It was noted that 48 (10.9%) respondents chose EV as their best/most preferred option across all six choice replications. We hypothesise that for most of these respondents their choices reflected their desire to present themselves in a favourable light, with social desirability biasness manifested in nontrading behaviour. There were also 24 (5.5%) respondents who chose EV as their worst/ least preferred option. We hypothesise that for these respondents lack of interest or confidence in the new technology and inertia may have driven their decisions. The paper offers demographic and psychographic profiles of non-traders facilitated by additional items being included in the experiment. While there was little difference between the demographic profiles, the attitudinal scores of the non-traders were significantly higher than for traders, which may indicate social desirability. Non-traders (Best) scored significantly higher on environmental concerns and subjective norms and were more likely to rate their intention to purchase and use an EV higher. Conversely, non-traders (Worst) had the lowest environmental concerns and subjective norms. From a choice modelling perspective, keeping non-traders in the estimation biases the taste parameters and therefore the willingness-to-pay (WTP) measures. However, when incorporating the worst alternatives into the choice models, the 'social desirability' non-traders do appear to be making decisions based on the attributes, which is consistent with the rest of the sample.
The forthcoming integration of autonomy into social and economic systems is a priority area of re... more The forthcoming integration of autonomy into social and economic systems is a priority area of research. While non-trial research exercises such as public confidence surveys, traffic simulations or policy reviews remain important, they fail to include the ‘on the ground’ learning. This paper presents user experience data collected from passengers whilst they were travelling on-board an AV shuttle travelling at low speeds on the UWA campus. The user responses indicated that approximately half the users thought the shuttle to novel but not a practical form of transport, leaving half that did indicate a willingness to adopt the service as part of their day to day travel.
Stated preference (SP) surveys are often undertaken to investigate behaviour to support a particu... more Stated preference (SP) surveys are often undertaken to investigate behaviour to support a particular decision -e.g., implementing a bus-way -or as academic exercises to understand decision processes. It is less common for stated preference to be integrated into a citywide household travel survey, but that is what is being considered by the WA Department of Transport for the next Perth and Regions Travel Survey (PARTS-2016). This paper contains a number of detailed recommendations for integrating a stated preference component with a household travel survey.
This paper summarizes the discussions held during an in-depth six-hour workshop on the challenges... more This paper summarizes the discussions held during an in-depth six-hour workshop on the challenges of combining data from different survey modes with the anticipated aim of identifying current research needs. The main theme of the workshop was mixing survey modes as a way to meet the challenge of low response rates. However, the use of multi-mode surveys introduces new sources of bias: not all households have access to certain survey media (coverage bias); the response rate using one or another of the survey modes is correlated with social demographics (non-response bias); the sampling frame is dependent on the mode (sampling bias) or the instrument itself may affect the responses (measurement bias). The aim of this report is present the workshop's discussion on the identification of research needs with related to combining data from different survey modes.
Permission marketing suggests an evolution of direct marketing, particularly used with e-mail. It... more Permission marketing suggests an evolution of direct marketing, particularly used with e-mail. It combines databases of customers who agree to receive marketing messages with low-cost, customized e-mails that attempt to slice through advertising clutter, attract increased customer support, and change behavior.This applied research examined implementing permission marketing, relevant literature, and permission marketing's effectiveness influencing consumer interest and behavior. A case study tested the propositions resulting from the literature review and evaluated responses to a permission marketing campaign that used traditional and new media. This study found that relevance—personalization, brand equity, and previous relationships—influenced response rates. This article adds to the growing body of research on permission marketing's role in marketing theory, as well as its applied effectiveness in the marketplace.
A survey of factors affecting residual relocation choices for families who had recently moved ont... more A survey of factors affecting residual relocation choices for families who had recently moved onto the Mandurah Railway corridor (Perth, Western Australia) has been undertaken using stated preference methods. While stated preference models are appropriate tools for valuating attributes of choice, there remains the concern of realism in an experimentally controlled environment. In this paper we validate stated preference models using hedonic pricing regressions based on observed real estate prices for three Perth-Mandurah Railway precincts. The results of the regressions are compared to those of the discrete choice models by examining the levels of significance of housing or neighbourhood characteristics in each modelling paradigm, as well as a comparison of the closeness of the valuations for these characteristics. The findings indicate that factors affecting residential location are consistent whether observed by experimental data or by revealed choices in the market. From a planning perspective, the results indicate that not only housing features, but also neighbourhood characteristics such as proximity to public transport hubs or local schools affect residential property values.
A core contemporary planning approach is the promotion of transit-oriented developments (TODs) an... more A core contemporary planning approach is the promotion of transit-oriented developments (TODs) and in recent times cities have committed substantial financial investment to encourage sustainable precincts around public transport. Evaluation of the success of TODs is key for continuing the planning efforts. A frequently applied framework for characterizing TODs draws on Bertolini’s Node-Place (N-P) model, enriched through application in various contexts. We offer here an extension to the N-P model, using a case study in a low-density city, Perth, Western Australia. A typology of railway stations is developed using 43 indicators and then linear models are applied to ascertain the association between patronage and station precinct features. The results show that various types of measures are required to increase public transport ridership for the four clusters that emerged from the analysis. Density alone does not lead to increased use of public transport; it must be associated with ci...
An attractive transport alternative that combines the efficiency of public transport with the fle... more An attractive transport alternative that combines the efficiency of public transport with the flexibility of cars, with the potential to reduce traffic congestion and become integral part of the transit-oriented developments, PnR received much interest in the last decade. This is particularly relevant to Australian urban landscape and especially Perth, where the low urban density means that more than 90% of residents live outside of 800 m distance from train stations. Drawing on an intercept survey, we identified PnR and basic facilities within the station perimeter as key differentiating factors of access and service across rail corridors. Then, using discrete choice models we found that paid parking bays, bike lockers, access mode and time-of-day were the most influential in determining the choice of train station, more so than the distance. Notably, there were two classes of travellers, one seeking stations with good facilities, and the other being more interested in quick access to the station.
Transportation Research Part D: Transport and Environment, 2017
A Stated Choice (SC) survey, employing a Best-Worst choice design, was administered to 440 househ... more A Stated Choice (SC) survey, employing a Best-Worst choice design, was administered to 440 households in Perth, Australia as part of a major investigation into consumer preferences and attitudes towards electric vehicles. It was noted that 48 (10.9%) respondents chose EV as their best/most preferred option across all six choice replications. We hypothesise that for most of these respondents their choices reflected their desire to present themselves in a favourable light, with social desirability biasness manifested in nontrading behaviour. There were also 24 (5.5%) respondents who chose EV as their worst/ least preferred option. We hypothesise that for these respondents lack of interest or confidence in the new technology and inertia may have driven their decisions. The paper offers demographic and psychographic profiles of non-traders facilitated by additional items being included in the experiment. While there was little difference between the demographic profiles, the attitudinal scores of the non-traders were significantly higher than for traders, which may indicate social desirability. Non-traders (Best) scored significantly higher on environmental concerns and subjective norms and were more likely to rate their intention to purchase and use an EV higher. Conversely, non-traders (Worst) had the lowest environmental concerns and subjective norms. From a choice modelling perspective, keeping non-traders in the estimation biases the taste parameters and therefore the willingness-to-pay (WTP) measures. However, when incorporating the worst alternatives into the choice models, the 'social desirability' non-traders do appear to be making decisions based on the attributes, which is consistent with the rest of the sample.
The forthcoming integration of autonomy into social and economic systems is a priority area of re... more The forthcoming integration of autonomy into social and economic systems is a priority area of research. While non-trial research exercises such as public confidence surveys, traffic simulations or policy reviews remain important, they fail to include the ‘on the ground’ learning. This paper presents user experience data collected from passengers whilst they were travelling on-board an AV shuttle travelling at low speeds on the UWA campus. The user responses indicated that approximately half the users thought the shuttle to novel but not a practical form of transport, leaving half that did indicate a willingness to adopt the service as part of their day to day travel.
Stated preference (SP) surveys are often undertaken to investigate behaviour to support a particu... more Stated preference (SP) surveys are often undertaken to investigate behaviour to support a particular decision -e.g., implementing a bus-way -or as academic exercises to understand decision processes. It is less common for stated preference to be integrated into a citywide household travel survey, but that is what is being considered by the WA Department of Transport for the next Perth and Regions Travel Survey (PARTS-2016). This paper contains a number of detailed recommendations for integrating a stated preference component with a household travel survey.
This paper summarizes the discussions held during an in-depth six-hour workshop on the challenges... more This paper summarizes the discussions held during an in-depth six-hour workshop on the challenges of combining data from different survey modes with the anticipated aim of identifying current research needs. The main theme of the workshop was mixing survey modes as a way to meet the challenge of low response rates. However, the use of multi-mode surveys introduces new sources of bias: not all households have access to certain survey media (coverage bias); the response rate using one or another of the survey modes is correlated with social demographics (non-response bias); the sampling frame is dependent on the mode (sampling bias) or the instrument itself may affect the responses (measurement bias). The aim of this report is present the workshop's discussion on the identification of research needs with related to combining data from different survey modes.
Permission marketing suggests an evolution of direct marketing, particularly used with e-mail. It... more Permission marketing suggests an evolution of direct marketing, particularly used with e-mail. It combines databases of customers who agree to receive marketing messages with low-cost, customized e-mails that attempt to slice through advertising clutter, attract increased customer support, and change behavior.This applied research examined implementing permission marketing, relevant literature, and permission marketing's effectiveness influencing consumer interest and behavior. A case study tested the propositions resulting from the literature review and evaluated responses to a permission marketing campaign that used traditional and new media. This study found that relevance—personalization, brand equity, and previous relationships—influenced response rates. This article adds to the growing body of research on permission marketing's role in marketing theory, as well as its applied effectiveness in the marketplace.
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