Papers by Irene Gil Saura
Cuadernos de Administración, Dec 1, 2011
El artículo se recibió el 8-10-10 y se aprobó el 15-11-11.
ESTA TESIS, VINCULA DOS DE LOS AMBITOS DE ANALISIS EN DISTRIBUCION COMERCIAL, PRESENTADOS POR UNA... more ESTA TESIS, VINCULA DOS DE LOS AMBITOS DE ANALISIS EN DISTRIBUCION COMERCIAL, PRESENTADOS POR UNA PARTE POR FILSER Y JALLAIS, Y POR OTRA, POR BERRY, GRESHAM Y MILLIKIN. DE LA PRIMERA PROPUESTA RETIENE LA LINEA DE INVESTIGACION CENTRADA EN LA MODELIZACION DE LA RELACION DEL CONSUMIDOR CON EL PUNTO DE VENTA, ESTO ES, DE LA ELECCION Y DE LA FRECUENTACION EFECTIVA DE ESTE ULTIMO. DE LA SEGUNDA, EL ANALISIS QUE ABORDA EL SERVICIO AL CLIENTE. ASI, EL ESTUDIO TIENE POR OBJETO, EL EXAMEN DE LA CALIDAD DE SERVICIO PERCIBIDA EN DISTRIBUCION COMERCIAL MINORISTA Y DE SU INCIDENCIA EN LA SELECCION, MODELIZANDO EL NEXO EXISTENTE ENTRE AMBAS, MEDIANTE LA PUESTA EN MARCHA DE UN TIPO DE MODELO ESPACIAL, EL NOMBRADO MULTIPLICATIVO COMPETITIVO INTERACTIVO SUBJETIVO.
Heliyon, 2020
This article aims to explore the key factors on e-commerce adoption from elements of social psych... more This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting relationships in a cross-cultural environment. The proposed model is tested from quantitative research with a sample of 584 online consumers in Colombia and Spain. The following statistical analyses were conducted: CFA, structural equations, measurement instrument invariance, and multi-group analysis with EQS 6.3 software. The study reveals that self-efficacy in online stores is a key factor in adopting electronic commerce above the cultures studied. Also, there is significant evidence that proves the moderating effect of national culture on several relationships of the model proposed. Results highlight the importance of national culture to understand impulsive buying behavior. The article presents several considerations toward the main elements to generate online purchase intention among consumers in an emerging country and finds substantial differences with consumers in a developed country. Practical implications are made for companies to adopt online channels and expand internationally.
Service Business, May 3, 2023
This study explores the process of formation of attitudes towards eWOM by analyzing the relations... more This study explores the process of formation of attitudes towards eWOM by analyzing the relationships among "perceived credibility, volume and confirmation of consulted eWOM-motivations-attitudes towards consulted eWOM". Using a sample of 393 Spanish hotel guests, the results confirm this chain of relationships, except for the effect of volume on motivations, and the mediating role of these motivations. The novelty of this work lies in the study of eWOM behavior from the receiver's perspective, since it analyzes the antecedents of eWOM motivations and their relationship with the attitudes towards that information.
Ekonomska Istrazivanja-economic Research, Jun 8, 2023
Revista Perspectiva Empresarial, Feb 6, 2023
Justavino-Castillo, M.E. et al. (2022). Aumento de la lealtad en el transporte marítimo en Panamá... more Justavino-Castillo, M.E. et al. (2022). Aumento de la lealtad en el transporte marítimo en Panamá con la mirada puesta en el cliente.
European Journal of Tourism Research, 2018
Due to the growing awareness of consumers about the seriousness of environmental problems and the... more Due to the growing awareness of consumers about the seriousness of environmental problems and the importance of environmental protection, more and more hotel companies have been developing green practices to respond to this environmental concern of customers. This paper proposes and tests the relationship between these "green" initiatives and the satisfaction of tourists and their intentions to return and their willingness to spread a positive word-of-mouth (WOM) of the hotel. In order to compare the hypotheses proposed, the methodology of the survey is used through a structured questionnaire based on the information provided by guests staying in 3 and 4-star hotels. The results show that there is a positive relationship between "green" practices and customer satisfaction, and in turn provides evidence of the effect of environmental measures, both direct and mediated through satisfaction, on the intention to return and the WOM developed by guests. Moreover, the motive of the trip plays a moderating role in the relationship between hotel "green practices" and guest satisfaction. Our work highlights the importance of the hotel companies' implementation of sustainable practices to meet the needs of their clients and the attainment of favourable attitudes towards their intention to return.
British Food Journal, Nov 11, 2021
The rapid evolution of Information and Communication Technologies (ICT) has involved a radical ch... more The rapid evolution of Information and Communication Technologies (ICT) has involved a radical change in the market conditions for tourism companies, offering new tools for management and adding value to the customer experience in the establishment. However, the development of scales for measuring the degree of technological advancement of tourism companies has received scant attention in academic research. Therefore, the objective of the present work is, first, to carry out a review of the main conceptual proposals for the study of ICT in tourism companies, and second, to develop and validate a formative scale for the measurement of the degree of development of ICT in hotels, based on the perceptions of a sample of Spanish hotel guests.
Economic Research-Ekonomska Istraživanja, 2021
Due to growing consumer awareness of environmental problems, more and more hotels have been devel... more Due to growing consumer awareness of environmental problems, more and more hotels have been developing green practices in response to the environmental concerns of their guests and improve their image. This study aimed to test a model for analyzing the incidence of green practices as drivers for generating positive hotel image and guest trust and satisfaction, evaluating the moderating role of guest gender in these relationships. Based on a personal survey of 302 guests at 3 and 4-star hotels in Bogot a, evidence was obtained for the positive relationship between sustainable practices and the variables considered, with certain differences depending on the gender of each guest. Thus, this study highlights the importance for hotels located in developing countries of implementing green practices, in order to improve their image and increase the degree of trust and satisfaction of their guests to maintain long-term relationships.
Market-Tržište, Jul 11, 2012
OIako se primjena integrirane marketinške komunikacije (IMK) istražuje u različitim kontekstima i... more OIako se primjena integrirane marketinške komunikacije (IMK) istražuje u različitim kontekstima i zemljama diljem svijeta, ipak su potrebni novi doprinosi za afi rmaciju koncepta. Konkretno, u turističkom je sektoru provedeno vrlo malo istraživanja na temu integracije marketinških komunikacija. Osim toga, prethodne su se studije
European Journal of Tourism Research, Jun 16, 2023
Sustainability challenges have been recognised as research priorities in marketing and services. ... more Sustainability challenges have been recognised as research priorities in marketing and services. This work seeks to observe how Integrated Marketing Communications (IMC) for sustainability affects satisfaction and loyalty, both directly and indirectly, i.e., through the ecological knowledge of the guest. In addition, it attempts to analyse whether the sequence of modelled effects changes according to the country of origin, retaining two different nation/culture contexts: Spain and Ukraine. To test the hypotheses of the proposed theoretical model, the PLS-SEM technique was used based on 611 responses from consumers staying in hotels (254 in Ukraine and 357 in Spain). The results reveal IMC for sustainability exerts a positive impact on guest ecological knowledge, satisfaction, and loyalty. Finally, the country of origin of hotel guests and the cultural traits associated with it moderate the direct effects of IMC, ecological knowledge, and satisfaction on loyalty. These findings lead to important implications for the management of tourism companies.
Tourism hospitality management, 2016
Sustainability, Sep 28, 2021
This article is an open access article distributed under the terms and conditions of the Creative... more This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY
Acta turistica, Jun 1, 2012
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Papers by Irene Gil Saura