Papers by DR HASRUL HASHOM Centre of Language & General Studies
Acceptance and Public Awareness of Cash Waqf in Malaysia: Literature Analysis
International Journal of Academic Research in Economics and Management Sciences
Blacklist Design of AMDAR Temperature Data and Their Application in the CMA-GFS
Journal of Tropical Meteorology, 2021
Advances in Biological Sciences Research, 2022
Gac fruit is one of the exceptional varieties of fruits that contain numerous secrets and wonders... more Gac fruit is one of the exceptional varieties of fruits that contain numerous secrets and wonders; which according the text of Qur'an, the benefits of fruits in paradis frequently discussed and as natural resource, medical and health. However, since prior studies have solely concentrated on the content and nutrients of Gac fruit, the value chain ecosystem for this valuable product has not been explored through research. Therefore, this concept paper will literately focus on the nutritional position of this fruit according to the text in the Quran as well as the exploring the value chain that can strengthen the viability of the product. Methodology used to provide sufficient information on Gac fruit are the Qur'anic literature and value chain inter-sectoral upgrading model literature review. The findings of the study is expected to provide a list of Gac fruit's benefit according to Quran and products value chain as part of a large-scale source of food security and sustainability, as well as to reinforce the national aim in the Sustainable Development Goal led by the Ministry of Agriculture and Food Industry (MAFI).
The Relationship of Halal-Logistics Value Creation on Firm Performance in Perlis
Adressing the Sustainable Agricultural Agenda: Gac Fruit Benefit in Qur’an and Value Chain Perspective
Advances in Biological Sciences Research
Adaption of Technological Implementation Towards SMEs’ Perlis Performance in Halal Industry
Advances in Biological Sciences Research
International Journal on Food, Agriculture and Natural Resources
Research on social entrepreneurship was variously published and has been dedicated to conceptual ... more Research on social entrepreneurship was variously published and has been dedicated to conceptual frameworks, synthesizing and integrating past study in fast growing economies environment. conducted to examine its performances in many angles. This is important since social entrepreneurship has become as new trend in business model globally and the trend also absorb in Malaysia`s commercial market. Although numerous studies have been done, specifically research on social entrepreneurship orientation not yet been tested over firm performance especially company with social mission objective. Therefore, this concept paper will focus and check on direct relationship on social entrepreneurship orientation as independent variable toward firm`s performance. Furthermore, this paper focuses on reviewing the social entrepreneurship performances especially in Malaysia. This study is important since the social entrepreneurship continue to grow blossomly for future country economy development as p...
The ethics of Islamic entrepreneurship in preventing radicalism among Malaysian graduates
Terrorist Rehabilitation and Community Engagement in Malaysia and Southeast Asia, 2019
Various research on logistics has been conducted to examine Logistics Service Provider (LSP) firm... more Various research on logistics has been conducted to examine Logistics Service Provider (LSP) firm performances in many angles. This is important since logistics service has become an important industry globally and the trend also absorb in Malaysia`s commercial market. Growing in innovation trend was also effected logistics when demand on green logistics take place in international stages on awareness over environmental issues. In line with this development, halal-value creation concept also emerges and constructively contribute to the sustainability of the industry. Therefore, there is a discrepancy in the study of business models, particularly on the firm performance that have not yet been tested in the role of halal and green logistics as a catalyst for marketing strategies that can benefit a company. Thus, this concept paper will conduct an effort and check previous literature related to business performance to see the direct relationship on halal and green logistics as independ...
E3S Web of Conferences
High-value agricultural development is expected can create job opportunities, expanding business ... more High-value agricultural development is expected can create job opportunities, expanding business opportunities as well increase local and foreign investment. Encouragement in high-value agricultural activities can also increase income for entrepreneurs and maximize existing resources. To achieve the objectives of the research, the study aims to determine the direction of a sustainable livestock supply chain and the effectiveness of the existing slaughtering service center in Kedah. This includes factor influence in halal-logistics value creation in livestock supply chain and practices with Sharia compliance in livestock and abattoir activities. Since halal emerge as national agenda, supply chain and production also need to tap into the importance of health and hygiene of ruminant carcass especially in producing safe meat supply in the local market, practices among ruminant abattoir operators. This concept paper also will look at a new supply chain approach using the virtual marketpl...
Indonesian and Malaysian Consumers: Are they different in preference? A comparative study of KFC Malaysia & KFC Indonesia’s marketing strategy
Indonesia and Malaysia are two neighbouring countries where its people share a lot of similaritie... more Indonesia and Malaysia are two neighbouring countries where its people share a lot of similarities and at the same time they share differences as well. These conditions have forced domestic and international firms to apply different strategies to capture the markets respectively. The objective of this paper is to understand differences in marketing strategy used by KFC in Malaysia and Indonesia to attract customers. Using secondary data from various sources, this study analyses qualitatively 4Ps marketing mix strategy used by KFC namely product and services, price, place, and promotion. The finding shows that KFC adopted different approach of its 4P marketing mix strategy for their outlets in Malaysia and Indonesia especially in terms of product and promotion.
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Papers by DR HASRUL HASHOM Centre of Language & General Studies