Prior to the emergence of the Internet, the newspaper was a primary and trusted source of informa... more Prior to the emergence of the Internet, the newspaper was a primary and trusted source of information on current affairs and public events for consumers. Its traditional distribution model of using retail intermediaries ensured the customers had access to newspapers. The newspaper market, once a profitable industry has undergone tumultuous change in the last 15 years. Revenues from advertising, subscription and newspaper sales continue their decline with the emergence of digital technologies and the online channel.
This report provides an in-depth analysis of the current channel structure of the The Australian, a leading national newspaper owned my media conglomerate News Corp. Strategic recommndations were based on the identified gaps and the use of organizational resources to improve their distribution channel.
Prior to the emergence of the Internet, the newspaper was a primary and trusted source of informa... more Prior to the emergence of the Internet, the newspaper was a primary and trusted source of information on current affairs and public events for consumers. Its traditional distribution model of using retail intermediaries ensured the customers had access to newspapers. The newspaper market, once a profitable industry has undergone tumultuous change in the last 15 years. Revenues from advertising, subscription and newspaper sales continue their decline with the emergence of digital technologies and the online channel.
This report provides an in-depth analysis of the current channel structure of the The Australian, a leading national newspaper owned my media conglomerate News Corp. Strategic recommndations were based on the identified gaps and the use of organizational resources to improve their distribution channel.
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This report provides an in-depth analysis of the current channel structure of the The Australian, a leading national newspaper owned my media conglomerate News Corp. Strategic recommndations were based on the identified gaps and the use of organizational resources to improve their distribution channel.
This report provides an in-depth analysis of the current channel structure of the The Australian, a leading national newspaper owned my media conglomerate News Corp. Strategic recommndations were based on the identified gaps and the use of organizational resources to improve their distribution channel.