Amjad Shamim

Universiti Teknologi PETRONAS, Management and Humanities, Faculty Member

Universiti Teknologi PETRONAS, Management Sciences, Graduate Student

Followers

266

Following

135

Co-authors

Public Views

Dr. Amjad Shamim is a Senior Lecturer in Marketing at the Department of Management
Phone: 0060104670373
Address: Tronoh, Perak, Malaysia

less

Richard R Wilk

None (Private)

Josiah Heyman

University of Texas at El Paso (UTEP)

Shinji Oyama

Ritsumeikan University

Barbara Neuhofer

Salzburg University of Applied Sciences

girish prayag

University of Canterbury/Te Whare Wānanga o Waitaha

Nicola Guarino

Consiglio Nazionale delle Ricerche (CNR)

Faizan Ali

University of South Florida

Irene C L Ng

University of Warwick

Frederic Dimanche

Toronto Metropolitan University

Viacheslav Kuleshov

Stockholm University

Interests

Uploads

Papers by Amjad Shamim

Entrepreneurship and Big Data

Entrepreneurship and Big Data, 2021

The digital age has transformed business opportunities and strategies in a resolutely practical a... more The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.

Customer Value Co-Creation Attitude Scale

PsycTESTS Dataset

An integrated model of corporate brand experience and customer value co-creation behaviour

International Journal of Retail & Distribution Management, 2016

Purpose – The purpose of this paper is to investigate the influence of corporate brand experience... more Purpose – The purpose of this paper is to investigate the influence of corporate brand experience (CBE) on customer value co-creation attitude and behaviour (CVCCA and CVCCB). By integrating congruity theory with the theory of reasoned action, the study proposes an integrated model for developing CVCCB in a retailing context. Design/methodology/approach – Structural Equation Modelling, using AMOS software was conducted using a sample of 711 respondents from four hypermarkets located in five Malaysian states. Findings – The research findings indicate that CBE plays a significant role for developing customer attitude and behaviour of value co-creation activities. Results show that CBE has a strong positive influence on CVCCA and subjective norms (SN) which further lead to CVCCB. SN were found to be a partial mediator between CBE and CVCCA. CVCCA was found to be a partial mediator between SN and CVCCB. Full mediation of CVCCA and SN between CBE and CVCCB is confirmed. Originality/value...

Construction and validation of customer value co-creation attitude scale

Journal of Consumer Marketing

IMPORTANCE OF QUALITY IN MARKETING QUALITY

Download

Consumer perceptions in response to E-Marketing stimuli: The impact of brand salience

Managing People in Plant Turnaround Maintenance: The Case of Three Malaysian Petrochemical Plants

The purpose of this paper is to provide insights into the importance of managing people within th... more The purpose of this paper is to provide insights into the importance of managing people within the context of plant turnaround maintenance in Malaysia. The apparent emphasis placed on this was the consequent of many failures in turnaround maintenance implementation in petrochemical industries. The 'softer' human resource concerns were too often received little attention. An investigation into issues, challenges, and problems of three large Malaysian petrochemical companies is reported. The paper highlights the extent to which the issues and challenges of managing contractors, organizing the turnaround, managing health/safety/environment, leadership, communication, resource allocation and mobilization, planning and scheduling, and work culture formed the major concerns among the people in the turnaround maintenance. The study stressed the importance of capacity building in managing behavioral aspects of the people in turnaround. However, as the samples were drawn from three petrochemical companies, it would not be valid to generalize the indings to other industries without relecting the distinctive nature of that particular industry pertaining to the management of turnaround. The study has highlighted the great inluence of people skills in managing the turnaround maintenance successfully. It provides businesses a case to justify training investments in managing people.

Download

Managing plant turnaround maintenance in Malaysian process-based industries: a study on centralisation, formalisation and plant technology

by Amjad Shamim and ZULKIPLI GHAZALI

Studying the influence of entrepreneurial attributes, subjective norms and perceived desirability on entrepreneurial intentions

The Forgotten Dimension: Work Culture in Plant Turnaround Maintenance of a Malaysian Petrochemical Company

by Amjad Shamim and ZULKIPLI GHAZALI

Global Business and Management Research: An International Journal, Sep 22, 2014

The purpose of this study is to examine the management style of immediate superiors and workrelat... more The purpose of this study is to examine the management style of immediate superiors and workrelated values of subordinates in a plant turnaround maintenance setting. Design/methodology/approach: As the study was conducted in a real industrial plant setting, questionnaires were used as the main method for data collection due to practicability. The questionnaires were administered to staff of the Propane Dehydrogenation Plant who are involved in the turnaround and the workers of the turnaround contractors. Nine items (using a five-point, bipolar rating scale) related to individualismcollectivism, power distance and masculinity-femininity were used to measure predominant management styles of the immediate superior. Additionally, twenty-three items (using a five-point, bipolar rating scale) are used to operationalize the dimensions of sociability and solidarity. The study was coordinated through the Turnaround Central Services Department of the petrochemical company. Out of the 250 questionnaires distributed, 137 were returned, yielding an overall response rate of 55%. Findings: Turnaround maintenance with enormous activities, inevitably leads to division of labor, horizontal and vertical differentiation among the organizational members. As such, common direction, coordination, and control of organizational resources through the appropriate organizational culture are vital. Understanding the behavioral pattern of the workforce will facilitate planning initiatives for organizational improvement. Initiatives to be taken by management involving the staff should take into consideration these cultural elements and value system. By and large initiatives that are in congruence with the value systems of the workforce are more readily accepted rather than those departing from their cultural patterns. After all, labour has reached a stage whereby it is no longer a simple commodity that can merely be bought and sold in the market. Research limitations/implications: A larger sample size that covers more companies is required to ensure representative groups of people for the results to be generalized in the petrochemical industry. Furthermore, there was a lack of prior research studies of work culture in plant turnaround maintenance environment. Originality/value: The analysis showed that immediate superiors live out low power distance characteristic whereas the subordinates subscribed to high power distance work value. It was argued that the organizational structure, structuring processes, rules and guidelines that were established to certain extant shaped the relationships between immediate superiors and subordinates and hence the power distance.

Download

The Role of Self-Construals in Developing Customer Value Co-Creation Behavior

A Conceptual Model for Developing Customer Value Co-Creation Behavior in Retailing

by Amjad Shamim and ZULKIPLI GHAZALI

Global Business and Management Research: An International Journal, Sep 22, 2014

Purpose: This study proposed a conceptual model for developing customer value co-creation behavio... more Purpose: This study proposed a conceptual model for developing customer value co-creation behaviour in Retailing. The model is proposed based on in-depth analysis of value co-creation from experiential value and social influence perspective. Design/methodology/approach: Extensive review of literature on three different domains namely value cocreation, experiential value, and social influence was carried out to propose the conceptual model. Books and research articles on retailing were also consulted to see the emerging trends in global retail settings. Findings: Drawing from experiential value theory and theory of social influence, a conceptual model was proposed that highlights the factors that can play important roles in developing customer value co-creation behaviour. It is argued that customer return on investment, service excellence, aesthetic value and playfulness are few of the important factors in retailing which can significantly develop customers' participation and citizenship behaviour towards value co-creation. It has also been proposed that social influence in the form of compliance, internalization and identification can significant play moderating roles in further shaping customer value co-creation behaviour. Research limitations/implications: This study is conceptual in nature. Proposed propositions need to be verified empirically. Originality/value: This study is first of its kind to observe customer value co-creation behaviour from two lens namely experiential value and social influences simultaneously. The idea will significantly add value in value cocreation, experiential value and retailing literature.

Download

Brand Love: Mediating Role in Purchase Intentions and Word-of- Mouth

The objective of this research is two fold. First is to determine the impact of brand experience,... more The objective of this research is two fold. First is to determine the impact of brand experience, brand trust and affective commitment on purchase intentions. Second is to ascertain the mediating role of brand love in the relationships of purchase intentions and word-of-mouth. The data was obtained from 265 cell phone customers from Islamabad and Rawalpindi cities of the Islamic Republic of Pakistan. Simple random sampling technique was used for the collection of data and the data was analyzed in SPSS 15.0 where correlation and regression analyses were performed. Results indicate that brand experience, brand trust and affective commitment have significant positive impacts on purchase intentions. In this relationship, the intensity of the impact of affective commitment is quite high as compared to other variables. Other results revealed that purchase intentions significantly predict brand love and word-of-mouth, and brand love also significantly predicts word-of-mouth. And finally, brand love has partial mediation affect in the relationship of purchase intentions and word-of-mouth.

Download