01 — Describe
Describe where your customers go
Describe where they go, how often, and when. It can be a store, an event, or any place your customers spend their time.
Turn real-world behavior into targetable Meta audiences
Choose exactly which phones get your Meta ads, rather than leaving it to the algorithm's guess.
Turn any location into a Meta audience
Targeted ads based on where people have been
Hand-pick the exact phones your ads go to
02 — Resolve
Resolve their identities
Punk resolves the devices that visited your chosen places into a Meta audience.
03 — Launch
Launch ads to them
Upload your creative and activate your campaign directly from Punk. No technical knowledge needed.
Identity resolution at scale
01 — Data
Data is collected across apps and websites
Punk brings billions of consented location and behavioral touchpoints from apps and websites into one place, sourced every day from multiple data providers.
02 — AI
AI agents find the right devices to target
Punk’s specialized agents search across this data bank, handling location resolution, geospatial querying, behavior matching, and device identification. Every audience then runs through a privacy engine before syncing to Meta.
Custom Audience
0 devices available to target
03 — Activate
The devices are placed into a Meta Custom Audience
Every device Punk finds is securely added to a Custom Audience you can target with ads. Launch the campaign from Punk, or export the audience to Meta Ads Manager and finish the setup there.
Before Punk, places weren't targetable
Without Punk
WithPunk
01 — WHO SEES YOUR AD
Meta decides who sees your ad. You hope its algorithm finds the right people.
You choose the audience your ads are delivered to. No guessing.
02 — WHAT YOU CAN TARGET
Target interests, demographics, and broad locations (1 mile minimum).
Target exact devices based on where people go and how often they go there.
03 — EXPERTISE REQUIRED
Learn Meta Ads Manager or hire an agency just to run basic campaigns.
Run hyper-targeted campaigns just by chatting with Punk.
04 — ACCESS TO THE DATA
Real-world location data was reserved for enterprises with huge budgets and teams manually processing it.
Punk’s agents do that work for you at scale for $79/month.
Start targeting real-world behavior for $79/month
Growth
For small businesses.
$79/ month / account
+ 6.5% of your Punk ad spend
What's included
- 12M tokens (~4 generated audiences)
- Location-based device targeting
- Punk to Meta audience export
- Campaign analytics
Pro
For growing businesses and teams.
$229/ month / account
+ 3.5% of your Punk ad spend
Everything in Growth, plus
Punk Concierge audiencesBuild live, super accurate audiences on a call with a Punk Pro.- 36M tokens (~12 generated audiences)
- Up to 10 Meta ad accounts, priced per account
- Dedicated support
Expert
For large media buyers and agencies.
$729/ month / account
+ 1.5% of your Punk ad spend
Everything in Pro, plus
- Punk Concierge audiencesBuild live, super accurate audiences on a call with a Punk Pro.
- 120M tokens (~40 generated audiences)
- Weekly one-on-one with the founder
- Early access to new features
