Papers by Valentina Bazzarin
Proceedings of the European cognitive science conference, 2007
In a categorization experiment we assessed whether seeing objects automatically activates informa... more In a categorization experiment we assessed whether seeing objects automatically activates information on how to manipulate them. The experiment also aims at investigating the role played in a categorization task by online, visual information (i.e., of information mediated by the dorsal system), and by information stored in memory (i.e., information mediated by the ventral system). Participants categorized photographs of objects manipulable either with a power or a precision grip into artifacts or natural kinds. Target-objects were preceded by primes consisting of photographs of hands in either grasping postures (precision or power grip) or in a neutral posture (grip). Target-objects could be presented either in their real size or in modified size, so that they activated a different kind of grip. For example, a strawberry was presented both in its real size and with the size of an apple, so that it activated a power grip. Results confirm that visual stimuli activate motor information. More importantly, they suggest a crucial role of online, visual information even in a categorization task. Results are discussed in the framework of theories on the role of online and offline memory features.
dif.unige.it, 2006
Nell'ambito delle scienze cognitive la prospettiva "embodied", che attribuisce rilevanza al corpo... more Nell'ambito delle scienze cognitive la prospettiva "embodied", che attribuisce rilevanza al corpo nella sua interazione con l'ambiente, si sta progressivamente sostituendo alla visione tradizionale. Prove sperimentali dimostrano infatti che i concetti rimandano all'esperienza sensomotoria. Con questo lavoro abbiamo voluto verificare in quale misura i concetti attivano automaticamente l'informazione percettiva, in particolare relativa al colore. Abbiamo confrontato concetti concreti ed astratti utilizzando il paradigma di Stroop. Dai risultati emerge che le parole concrete generano un effetto Stroop: l'informazione relativa al colore viene automaticamente attivata anche da parole che non designano un colore ma che rimandano a referenti fortemente associati ad un colore. Nel caso di termini astratti, invece, troviamo un andamento opposto: le coppie incongruenti sono più veloci di quelle congruenti. Il risultato, in linea con la teoria embodied, suggerisce che i concetti astratti, non riferendosi ad oggetti, attivano situazioni che interferiscono con l'informazione percettiva data dal colore dell'inchiostro.
Understanding Media Today, McLuhan Galaxy Conference, eds. M. Ciastellardi, C. Miranda de Almeida, C. A. Scolari, Collection Sehen, Editorial Universidad Oberta de Catalunya, 2011, pp. 323-330.
2.0 media, such as social networks, the blogosphere, online communities, and so on, can show a sh... more 2.0 media, such as social networks, the blogosphere, online communities, and so on, can show a shift such that the communities active in the medium are, in turn, influenced by it. The analysis of the TagBoLab project sought to explore the nature of this shift in two phases of study: a theoretical one reviewing experts’ views on various traditional media and their social impact, and an empirical observation of a pilot laboratory in which Master’s students explored the workings and ramifications of 2.0 media focusing on the City of Bologna. In this paper we focus in particular on the practical laboratory activity and we will describe participants’ acquisition of new skills and expertise, as well as the practices that emerged in the participant community.
Résumé: Le processus de numérisation et de diffusion de l'information par intern... more Résumé: Le processus de numérisation et de diffusion de l'information par internet montre un paysage médiatique en pleine mutation radicale. Les canaux de communication par le web se multiplient ainsi que les dispositifs d'accès, tandis que l'expertise nécessaire pour ...
Internet represents a tool that can exploit different forms of personal and social influence, com... more Internet represents a tool that can exploit different forms of personal and social influence, complicating the famous two-step flow of communication described by Lazarsfeld (1944). It could be replaced by a scattered-steps flow of communication producing clouding effects where opinion leaders become less or more influencers in one or more given arenas. At the same time while they are spread in the network clouds they interconnect, they can quit or be dismissed from this role quickly, possibly unregretfully. In fact the main consideration we draw from a pilot observation of two case studies in Bologna (Italy) is the fluidity of membership. Consequently roles are transient too. This lack of persistence probably explains why ‘the rise and fall of social media issues’ is becoming so quick and weak on the long term period. However, we suggest to consider issues emerging in this arena, despite their new feature, still linked to factual social movements. For full text see: http://ssrn.com/...
dif.unige.it, 2006
Nell'ambito delle scienze cognitive la prospettiva "embodied", che attribuisce rilevanza al corpo... more Nell'ambito delle scienze cognitive la prospettiva "embodied", che attribuisce rilevanza al corpo nella sua interazione con l'ambiente, si sta progressivamente sostituendo alla visione tradizionale. Prove sperimentali dimostrano infatti che i concetti rimandano all'esperienza sensomotoria. Con questo lavoro abbiamo voluto verificare in quale misura i concetti attivano automaticamente l'informazione percettiva, in particolare relativa al colore. Abbiamo confrontato concetti concreti ed astratti utilizzando il paradigma di Stroop. Dai risultati emerge che le parole concrete generano un effetto Stroop: l'informazione relativa al colore viene automaticamente attivata anche da parole che non designano un colore ma che rimandano a referenti fortemente associati ad un colore. Nel caso di termini astratti, invece, troviamo un andamento opposto: le coppie incongruenti sono più veloci di quelle congruenti. Il risultato, in linea con la teoria embodied, suggerisce che i concetti astratti, non riferendosi ad oggetti, attivano situazioni che interferiscono con l'informazione percettiva data dal colore dell'inchiostro.
Giornale italiano di …, Jan 1, 2010
Academia.edu helps academics follow the latest research.
Giornale italiano di psicologia, 2010
Riassunto. In questo studio abbiamo indagato se il sistema cognitivo fosse in grado di elaborare ... more Riassunto. In questo studio abbiamo indagato se il sistema cognitivo fosse in grado di elaborare le informazioni sul movimento implicito rappresentato in fotografie di mani e se l'elaborazione potesse avvenire sulla base dell'informazione spaziale relativa alla destinazione di tale movimento. È stato impiegato il paradigma sperimentale usato da Ottoboni, Tessari, Cubelli e Umiltà (2005) nel quale alla fotografia di una mano presentata al centro delle schermo era sovrapposto un cerchio colorato al quale il partecipante doveva ...
Abstract In this work we investigate whether the dynamic information that can be extracted by sta... more Abstract In this work we investigate whether the dynamic information that can be extracted by static hands can interact with the sidedness effect previously described in Ottoboni, Tessari, Cubelli, and Umiltà (2005). In two experiments, we tested the sidedness effect for hands showed in both a frontal view and rotated along their vertical axes in order to investigate any possible effect due to attribution of action intentionality.
The aim of this article is to provide an overview of the emergent Italian Web TV ecosystem. We be... more The aim of this article is to provide an overview of the emergent Italian Web TV ecosystem. We begin by sketching a summary of the Italian media scenario, focusing on three related aspects: the Rai-Mediaset duopoly, the Berlusconi anomaly and digital revolution of the TV system. We then switch to the Italian digital resistance scenario and describe some of the most interesting experiences developed in the Italian context. In the third part, we dissect and analyze the phenomenon of Italian Web TVs, exploring its roots, legal status, producers and audiences. We conclude by providing a reflection on Italian Web TVs as an ecosystem, both by pointing out some future challenges it will face within the Italian media scenario and by focusing on the role of active citizens and unprofessional producers in changing the scenario and in advocating pluralism and creativeness.
In a categorization experiment we assessed whether seeingobjects automatically activates informat... more In a categorization experiment we assessed whether seeingobjects automatically activates information on how tomanipulate them. The experiment also aims at investigatingthe role played in a categorization task by online, visualinformation (i.e., of information mediated by the dorsal system), and by information stored in memory (i.e.,information mediated by the ventral system). Participantscategorized photographs of objects manipulable either with apower or a precision grip into artifacts or natural kinds.Target-objects were preceded by primes consisting of photographs of hands in either grasping postures (precision orpower grip) or in a neutral posture (grip). Target-objects couldbe presented either in their real size or in modified size, sothat they activated a different kind of grip. For example, astrawberry was presented both in its real size and with the sizeof an apple, so that it activated a power grip. Results confirm that visual stimuli activate motor information. More importantly, they suggest a crucial role of online, visualinformation even in a categorization task. Results arediscussed in the framework of theories on the role of onlineand offline memory features.
Abstract:
This project consisted of a longitudinal scenario analysis of public health media ... more Abstract:
This project consisted of a longitudinal scenario analysis of public health media campaigns aimed at preventing AIDS transmission over the past 20 years. Using funding and data provided by the Ministry, we determined the types of messages conveyed in these campaigns, the dissemination of these messages, their priority in media coverage, and knowledge of HIV/AIDS risk in the public. Subsequently, we conducted a survey, also funded by the Italian Ministry of Health, to independently verify the social impact of one of these campaigns.
Our analysis shows that new cases of HIV/AIDS have decreased in Italy since the mid-nineties, and the advent of antiretroviral drugs has reduced AIDS-related deaths. Consequently, media attention has waned, as have educational campaigns aimed at sexually transmitted disease (STD) prevention, causing the rate of decline of HIV transmission to slow and transmission of other STDs to surge. Today, there are 120,000 people with HIV/AIDS living in Italy (mostly women and migrants), and 100 new cases are diagnosed each day. These data highlight the importance of returning the issue to the top of the public health and media agendas.
Results from the national survey (n=500, male and female respondents, 15-59 years old) showed that while the ministerial campaign examined effectively returned HIV/AIDS to the public spotlight and promoted condom use as prevention, it was not designed according to social marketing principles. It lacked a specific objective, clear target, effective language, a rational dissemination and integration strategy, and it overestimated current public awareness of the issue. This resulted in public misunderstanding regarding the source and purpose of the campaign and poor memorability of the message. This survey also showed a discrepancy between self-reported AIDS literacy and actual knowledge on the issue in the public.
This project realised by two teams of researchers from University of Bologna and supported by the... more This project realised by two teams of researchers from University of Bologna and supported by the Italian Health Ministry, consisted of two steps; the first one was a longitudinal scenario analysis of public health media campaigns aimed at preventing AIDS transmission over the past 20 years. Using data provided by the same Ministry, we determined the types of messages historically conveyed in these campaigns, the dissemination of these messages, and their priority in media coverage. The second step of this project consisted in a survey to determine knowledge of HIV/AIDS risk in the public, memorability and the relevance of the governmental video campaign promoted in 2007-2008.
McLuhan (1964) said that ‘medium is the message,’ focusing on the medium rather than its content.... more McLuhan (1964) said that ‘medium is the message,’ focusing on the medium rather than its content. 2.0 media, such as social networks, the blogosphere, online communities, and so on, have determined a paradigm shift such that the communities active
in the medium are, in turn, determined by it. The TagBoLab project sought to explore the nature of this paradigm shift in two phases of study: a theoretical one reviewing experts’ views on various traditional media and their social impact, and a practical one consisting of a laboratory in which Master’s students explored the workings and ramifications of 2.0 media focusing on the City of Bologna. In this paper we focus in particular on the practical laboratory activity and we will describe participants’ acquisition of new skills and expertise, as well as the practices that emerged in the participant's community.
One of the most well-known quotation by McLuhan is from “The Global Village” (1962): “Technology ... more One of the most well-known quotation by McLuhan is from “The Global Village” (1962): “Technology environments are not merely passive containers of people but are active processes that reshape people and other technologies alike” (p. 2).
This quote is particularly relevant today, especially for children and adolescents, for whom the reshaping also involves the representation of what is legal and illegal, as well as their awareness of laws and rules intended to protect individuals from the risks of the virtual world (i.e. child grooming, cyber-bullism, privacy of personal or medical data, etc.), and of those intended to protect intellectual property or economic interests.
ESSACHESSJournal for …, Jan 1, 2011
Résumé : Le processus de numérisation et de diffusion de l'information par internet montre un pay... more Résumé : Le processus de numérisation et de diffusion de l'information par internet montre un paysage médiatique en pleine mutation radicale. Les canaux de communication par le web se multiplient ainsi que les dispositifs d'accès, tandis que l’expertise nécessaire pour les produire devient moins importante. Dans ce nouvel environnement multi-canal, la diversification et l'hybridation des médias sont en train de révolutionner la télévision. Pendant cinquante ans la façon dont la télévision était regardée et produite n'a pas beaucoup changé. Aujourd'hui, ce qui change est surtout la nouvelle imbrication entre les rôles de producteur et de public car les utilisateurs sont en mesure de télécharger leur contenu indépendamment des intermédiaires traditionnels, et de créer leurs propres plates- formes Web TV d'une manière peu coûteuse. Claude Lévi Strauss, en 1962, a développé le concept du bricoleur en l’opposant à la notion d’ingénieur. Selon l'auteur, le bricoleur est capable d'utiliser tous les outils disponibles stockés à partir des anciennes expériences pour mener à terme un projet, même si ces outils n’étaient pas destinés à l'objectif spécifique. Drusian et Riva (2010) ont appliqué ce concept dans le contexte numérique, en décrivant les caractéristiques d'un nouvel acteur de la communication : le bricoleur high-tech. Dans cet article, en nous appuyant sur le concept du bricoleur high-tech, nous allons étudier deux expériences différentes de Web TV en Italie: CrossingTv, une micro WebTV créé à Bologne en 2008, et FEMI, la fédération italienne des Micros web TV créée en 2008. Les deux initiatives exigent le bricoleur, mais elles diffèrent en ce qui concerne le but et les résultats. Grâce à l'exploration de ces deux études de cas, l'article montre quelles sont les différences entre la Web TV et la télévision traditionnelle, plus précisément, comment ces nouvelles plates-formes TV brouillent la distinction entre les producteurs et les consommateurs des médias. Nos résultats mettent en évidence un changement de paradigme dans la façon dont la télévision est produite: le contenu est généré de façon collaborative à travers des feedbacks récursifs entre les producteurs et le public. Nous concluons en exposant certaines des orientations futures pour l'étude de ce moyen d'expression.
Abstract: The media landscape is undergoing radical changes, especially related to the process of digitalization and information circulation through the internet, which increases the number of web channels and the opportunity to access them using multiple devices, and decreases the expertise needed to produce them. In this new digital, multi-channel environment, radical innovation, diversification and media hybridization are revolutionizing television. For over fifty years the way that television is watched and produced has not changed significantly. Today the roles of producers and audiences have blurred because users are able to upload their contents independent of traditional intermediaries, and to create their own Web TV platforms in an inexpensive way. Claude Lévi Strauss in 1962 developed the concept of the bricoleur opposed to the concept of ingénieur. According to the author, the bricoleur is able to use any available tools stocked from previous experience in order to complete a project, even if these tools were not intended for the specific goal. Drusian and Riva (2010) have applied this concept to the digital context describing the features of a new communication actor: the bricoleur high-tech. In this paper, drawing on the concept of the high-tech bricoleur, we will investigate two different Italian Web Television projects, CrossingTv, a micro WebTV created in Bologna in 2006, and FEMI, the Italian federation of Micro web TVs created in 2008. These initiatives both require the bricoleur, but they differ with regard to aim and results. Through the exploration of these two case studies, this paper shows in which ways these Web TV experiences differ from traditional television, specifically, how these new TV platforms clouds the distinction between media producers and media consumers. Our findings highlight a paradigm shift in how television is produced: content is generated collaboratively through recursive feedback between producers and audiences. We conclude by outlining some future directions for the study of this medium.
Teaching Documents by Valentina Bazzarin
Book Reviews by Valentina Bazzarin
Books by Valentina Bazzarin
Denicoli, S. and Sousa, H. (Eds.), Digital Communication Polices in the Information Society Promotion Stage, 2012
"The aim of this article is to provide an overview of the emergent Italian Web TV ecosystem. We b... more "The aim of this article is to provide an overview of the emergent Italian Web TV ecosystem. We begin by sketching a summary of the Italian media scenario, focusing on three related aspects: the Rai-Mediaset duopoly, the Berlusconi anomaly and digital
evolution of the TV system. We then switch to the Italian digital resistance scenario and describe some of the most interesting experiences developed in the Italian context. In the third part, we dissect and analyze the phenomenon of Italian Web TVs,
exploring its roots, legal status, producers and audiences. We conclude by providing a reflection on Italian Web TVs as an ecosystem, both by pointing out some future challenges it will face within the Italian media scenario and by focusing on the role of active citizens and unprofessional producers in changing the scenario and in advocating pluralism and creativeness."
Uploads
Papers by Valentina Bazzarin
This project consisted of a longitudinal scenario analysis of public health media campaigns aimed at preventing AIDS transmission over the past 20 years. Using funding and data provided by the Ministry, we determined the types of messages conveyed in these campaigns, the dissemination of these messages, their priority in media coverage, and knowledge of HIV/AIDS risk in the public. Subsequently, we conducted a survey, also funded by the Italian Ministry of Health, to independently verify the social impact of one of these campaigns.
Our analysis shows that new cases of HIV/AIDS have decreased in Italy since the mid-nineties, and the advent of antiretroviral drugs has reduced AIDS-related deaths. Consequently, media attention has waned, as have educational campaigns aimed at sexually transmitted disease (STD) prevention, causing the rate of decline of HIV transmission to slow and transmission of other STDs to surge. Today, there are 120,000 people with HIV/AIDS living in Italy (mostly women and migrants), and 100 new cases are diagnosed each day. These data highlight the importance of returning the issue to the top of the public health and media agendas.
Results from the national survey (n=500, male and female respondents, 15-59 years old) showed that while the ministerial campaign examined effectively returned HIV/AIDS to the public spotlight and promoted condom use as prevention, it was not designed according to social marketing principles. It lacked a specific objective, clear target, effective language, a rational dissemination and integration strategy, and it overestimated current public awareness of the issue. This resulted in public misunderstanding regarding the source and purpose of the campaign and poor memorability of the message. This survey also showed a discrepancy between self-reported AIDS literacy and actual knowledge on the issue in the public.
in the medium are, in turn, determined by it. The TagBoLab project sought to explore the nature of this paradigm shift in two phases of study: a theoretical one reviewing experts’ views on various traditional media and their social impact, and a practical one consisting of a laboratory in which Master’s students explored the workings and ramifications of 2.0 media focusing on the City of Bologna. In this paper we focus in particular on the practical laboratory activity and we will describe participants’ acquisition of new skills and expertise, as well as the practices that emerged in the participant's community.
This quote is particularly relevant today, especially for children and adolescents, for whom the reshaping also involves the representation of what is legal and illegal, as well as their awareness of laws and rules intended to protect individuals from the risks of the virtual world (i.e. child grooming, cyber-bullism, privacy of personal or medical data, etc.), and of those intended to protect intellectual property or economic interests.
Abstract: The media landscape is undergoing radical changes, especially related to the process of digitalization and information circulation through the internet, which increases the number of web channels and the opportunity to access them using multiple devices, and decreases the expertise needed to produce them. In this new digital, multi-channel environment, radical innovation, diversification and media hybridization are revolutionizing television. For over fifty years the way that television is watched and produced has not changed significantly. Today the roles of producers and audiences have blurred because users are able to upload their contents independent of traditional intermediaries, and to create their own Web TV platforms in an inexpensive way. Claude Lévi Strauss in 1962 developed the concept of the bricoleur opposed to the concept of ingénieur. According to the author, the bricoleur is able to use any available tools stocked from previous experience in order to complete a project, even if these tools were not intended for the specific goal. Drusian and Riva (2010) have applied this concept to the digital context describing the features of a new communication actor: the bricoleur high-tech. In this paper, drawing on the concept of the high-tech bricoleur, we will investigate two different Italian Web Television projects, CrossingTv, a micro WebTV created in Bologna in 2006, and FEMI, the Italian federation of Micro web TVs created in 2008. These initiatives both require the bricoleur, but they differ with regard to aim and results. Through the exploration of these two case studies, this paper shows in which ways these Web TV experiences differ from traditional television, specifically, how these new TV platforms clouds the distinction between media producers and media consumers. Our findings highlight a paradigm shift in how television is produced: content is generated collaboratively through recursive feedback between producers and audiences. We conclude by outlining some future directions for the study of this medium.
Teaching Documents by Valentina Bazzarin
Book Reviews by Valentina Bazzarin
Books by Valentina Bazzarin
evolution of the TV system. We then switch to the Italian digital resistance scenario and describe some of the most interesting experiences developed in the Italian context. In the third part, we dissect and analyze the phenomenon of Italian Web TVs,
exploring its roots, legal status, producers and audiences. We conclude by providing a reflection on Italian Web TVs as an ecosystem, both by pointing out some future challenges it will face within the Italian media scenario and by focusing on the role of active citizens and unprofessional producers in changing the scenario and in advocating pluralism and creativeness."
This project consisted of a longitudinal scenario analysis of public health media campaigns aimed at preventing AIDS transmission over the past 20 years. Using funding and data provided by the Ministry, we determined the types of messages conveyed in these campaigns, the dissemination of these messages, their priority in media coverage, and knowledge of HIV/AIDS risk in the public. Subsequently, we conducted a survey, also funded by the Italian Ministry of Health, to independently verify the social impact of one of these campaigns.
Our analysis shows that new cases of HIV/AIDS have decreased in Italy since the mid-nineties, and the advent of antiretroviral drugs has reduced AIDS-related deaths. Consequently, media attention has waned, as have educational campaigns aimed at sexually transmitted disease (STD) prevention, causing the rate of decline of HIV transmission to slow and transmission of other STDs to surge. Today, there are 120,000 people with HIV/AIDS living in Italy (mostly women and migrants), and 100 new cases are diagnosed each day. These data highlight the importance of returning the issue to the top of the public health and media agendas.
Results from the national survey (n=500, male and female respondents, 15-59 years old) showed that while the ministerial campaign examined effectively returned HIV/AIDS to the public spotlight and promoted condom use as prevention, it was not designed according to social marketing principles. It lacked a specific objective, clear target, effective language, a rational dissemination and integration strategy, and it overestimated current public awareness of the issue. This resulted in public misunderstanding regarding the source and purpose of the campaign and poor memorability of the message. This survey also showed a discrepancy between self-reported AIDS literacy and actual knowledge on the issue in the public.
in the medium are, in turn, determined by it. The TagBoLab project sought to explore the nature of this paradigm shift in two phases of study: a theoretical one reviewing experts’ views on various traditional media and their social impact, and a practical one consisting of a laboratory in which Master’s students explored the workings and ramifications of 2.0 media focusing on the City of Bologna. In this paper we focus in particular on the practical laboratory activity and we will describe participants’ acquisition of new skills and expertise, as well as the practices that emerged in the participant's community.
This quote is particularly relevant today, especially for children and adolescents, for whom the reshaping also involves the representation of what is legal and illegal, as well as their awareness of laws and rules intended to protect individuals from the risks of the virtual world (i.e. child grooming, cyber-bullism, privacy of personal or medical data, etc.), and of those intended to protect intellectual property or economic interests.
Abstract: The media landscape is undergoing radical changes, especially related to the process of digitalization and information circulation through the internet, which increases the number of web channels and the opportunity to access them using multiple devices, and decreases the expertise needed to produce them. In this new digital, multi-channel environment, radical innovation, diversification and media hybridization are revolutionizing television. For over fifty years the way that television is watched and produced has not changed significantly. Today the roles of producers and audiences have blurred because users are able to upload their contents independent of traditional intermediaries, and to create their own Web TV platforms in an inexpensive way. Claude Lévi Strauss in 1962 developed the concept of the bricoleur opposed to the concept of ingénieur. According to the author, the bricoleur is able to use any available tools stocked from previous experience in order to complete a project, even if these tools were not intended for the specific goal. Drusian and Riva (2010) have applied this concept to the digital context describing the features of a new communication actor: the bricoleur high-tech. In this paper, drawing on the concept of the high-tech bricoleur, we will investigate two different Italian Web Television projects, CrossingTv, a micro WebTV created in Bologna in 2006, and FEMI, the Italian federation of Micro web TVs created in 2008. These initiatives both require the bricoleur, but they differ with regard to aim and results. Through the exploration of these two case studies, this paper shows in which ways these Web TV experiences differ from traditional television, specifically, how these new TV platforms clouds the distinction between media producers and media consumers. Our findings highlight a paradigm shift in how television is produced: content is generated collaboratively through recursive feedback between producers and audiences. We conclude by outlining some future directions for the study of this medium.
evolution of the TV system. We then switch to the Italian digital resistance scenario and describe some of the most interesting experiences developed in the Italian context. In the third part, we dissect and analyze the phenomenon of Italian Web TVs,
exploring its roots, legal status, producers and audiences. We conclude by providing a reflection on Italian Web TVs as an ecosystem, both by pointing out some future challenges it will face within the Italian media scenario and by focusing on the role of active citizens and unprofessional producers in changing the scenario and in advocating pluralism and creativeness."
Il quadro teorico di riferimento sarà nuovo per molti operatori dei professionisti che sceglieranno di ottenere dei crediti ECM con questo percorso. Le autrici fanno riferimento ai loro studi in sociologia per parlare di comunicazione e di interazioni e da questa prospettiva commenteranno i dati sull’uso dei social media tra gli italiani per poi approfondire il tema della salute sia dal punto di vista dei medici e degli operatori sanitari sia da quello dei pazienti. Viviamo infatti in un contesto in cui la comunicazione via Social Media è pervasiva e, se usata con la giusta consapevolezza, anche facilmente adattabile o filtrabile a seconda degli obiettivi prefissati. Le due giovani ricercatrici ritengono che queste conoscenze e queste competenze scarsamente sollecitate o trasmesse nei percorsi formativi formali, ma acquisibili spesso attraverso quelli informali, siano oggi indispensabili per poter utilizzare a seconda dei propri obiettivi, del contesto e del proprio ruolo i social media nel modo più utile per la comunità e, quindi, efficace. Proprio perché costruito partendo da teorie sociologiche, della comunicazione e da elementi dell’approccio socio-tecnico allo studio del nesso tra società e tecnologie di informazione e comunicazione, questo percorso di formazione costituisce una risorsa sia per il personale medico sia per gli operatori del settore medico-infermieristico.
L’approccio generale, gli esempi, le considerazioni, sono infatti impostati per essere ugualmente coinvolgenti indipendentemente dalla qualifica personale e per compensare il più tradizionale focus sulla relazione tra medico/operatore e paziente con un’attenzione esplicita alle interazioni tra pari.
The virtual places in which students segmented the job-market, where they are scouting and mashing information and defining their position are a blog (placevent.wordpress.com) and personal or community profiles in the main social media. We suppose that ritual practices of the Internet interaction are developing, although these have not been completely codified yet, because in virtual communities we can observe a process supporting and enhancing shared social meanings and identities. Additionally, we found that individuals may belong to and identify with more than one community contemporaneously and serially, changing affiliations with great fluidity.
The main result of this activity is that students feel empowered by witnessing their belonging to a group promoting innovation through practices of communication, as well as by overlapping and matching networks of relationship and widening the community or engaging new shareholders. Social media spaces are open, organizable and organized as actual traditional arenas are. This fluidity of boundaries, rules and roles needs to be described both maintaining the heritage of previous descriptions (McLuhan’s, 1962 or Castell’s, 1996) and by understanding the characteristics of new 2.0 media, such as the rise of ritual fluid identities and the trend to decline of passive audiences as we observed in this research.
In recent years, there has been urban policy shift in Europe towards fuelling smart communities. That is, communities and cities that transform themselves to achieve carbon neutral, competitive neighbourhoods and cities through the use of information and communication technologies (UE 2011). In doing so, city strategies have been stressing the necessity to construct spaces that foster creative communities, co-production processes and open innovations and knowledge. These concepts have precisely being central for already existing bottom-up non-institutionalized communities of makers looking for alternative models of place and production; communities that should have been benefiting by this policy shift. However, research evidence across Europe suggests that this might not be case. First, the affordance of the key concepts of community, place, creativity, openness, smartness and inclusiveness differs - and many times conflicts - from the institutional top-down point of view to the bottom up one. Second, crisis and austerity politics seems to have enlarged the contradictions and conflicts between these diverse visions.
This workshop is aimed to explore these questions by focusing on the intersection zone between the Barcelona model of a creative, smart and transcultural city, epitomized by the 22@ district in the Poblenou, and the representation given by communities working with creativity, knowledge and technology in the same space.
In this paper, drawing on the concept of the high-tech bricoleur, we will investigate two different Italian Web Television projects, CrossingTv, a micro WebTV created in Bologna in 2006, and FEMI, the Italian federation of Micro web TVs created in
2008. These initiatives both require the bricoleur, but they differ with regard to aim and results. Through the exploration of these two case studies, this paper shows in which ways these Web TV experiences differ from traditional television, specifically, how these new TV platforms clouds the distinction between media producers and media consumers. Our findings highlight a paradigm shift in how television is produced: content is generated collaboratively through recursive feedback between producers and audiences. We conclude by outlining some future directions for the study of this medium.