Arts and Languages

This paper sets out to review and critically examine the Agenda 2063, a strategic long term planning instrument for the development of Africa in the next fifty years, prepared by the African Union Commission on the occasion of celebrating the OAU/AU golden jubilee in 2013. The objectives of this paper were to examine the viability of the agenda, to elucidate critical issues underpinning its successful implementation, to analyze its strengths and weaknesses, and to suggest ways of dealing with persisting challenges. Through perusal of the agenda 2063 and various other documents related to it, the authors build their argument around three thematic issues namely: Agenda 2063 and African Integration, socioeconomic aspects of Agenda 2063 and the political ideological basis of the agenda. Limitations and challenges have been explored and recommendations formulated. It was noticed that Agenda 2063 provides an excellent vision for African countries and African people. It was prepared following a broad-based bottom-up participatory approach, and advocates for inclusion and empowerment of all groups of people. However, the point was made that the agenda 2063 is likely to be confronted by the same or similar setbacks which prevented previous African long term plans from achieving significant results. These include limited finances, lack of ownership, lack of political will, diverse and sometimes conflicting interests, and lack of ideological backup to sustain the vision. Thus, unless adequate measures are put in place to overcome these challenges, Agenda 2063 may be added to the pile of the many other planning documents which were never implemented.

This paper sets out to review and critically examine the Agenda 2063, a strategic long term planning instrument for the development of Africa in the next fifty years, prepared by the African Union Commission on the occasion of celebrating the OAU/AU golden jubilee in 2013. The objectives of this paper were to examine the viability of the agenda, to elucidate critical issues underpinning its successful implementation, to analyze its strengths and weaknesses, and to suggest ways of dealing with persisting challenges. Through perusal of the agenda 2063 and various other documents related to it, the authors build their argument around three thematic issues namely: Agenda 2063 and African Integration, socioeconomic aspects of Agenda 2063 and the political ideological basis of the agenda. Limitations and challenges have been explored and recommendations formulated. It was noticed that Agenda 2063 provides an excellent vision for African countries and African people. It was prepared follow...

This study set out to analyse the contribution of integrated marketing communication strategies to the overall operational efficiency of hospitality services in Rwanda using Kigali Serena, Milles Collines, Le Petit Prince and Splendid hotels as case studies. The methodology used in this research consisted of documentary search, interviews and survey. Semi-structured interviews were conducted with the four hotels (marketing) managers and a questionnaire was administered to a sample of hotel customers. The findings of this study reveal that due to the nature of services offered and the competition existing in the industry, Rwandan hotels’ operations efficiency heavily relies on the ability of the manager to spot and seize opportunities by creating and sustaining productive relationships with potential customers. There is also a noticeable need for marketing communication planning and evaluation for hoteliers to know where to put more efforts and which most effective communication tool...

provides economic analysis and policy advice with the aim of promoting sustainable and equitable development. The Institute began operations in 1985 in Helsinki, Finland, as the first research and training centre of the United Nations University. Today it is a unique blend of think tank, research institute, and UN agency-providing a range of services from policy advice to governments as well as freely available original research. The Institute is funded through income from an endowment fund with additional contributions to its work programme from Finland and Sweden, as well as earmarked contributions for specific projects from a variety of donors.

This paper sets out to review and critically examine the Agenda 2063, a strategic long term planning instrument for the development of Africa in the next fifty years, prepared by the African Union Commission on the occasion of celebrating the OAU/AU golden jubilee in 2013. The objectives of this paper were to examine the viability of the agenda, to elucidate critical issues underpinning its successful implementation, to analyze its strengths and weaknesses, and to suggest ways of dealing with persisting challenges. Through perusal of the agenda 2063 and various other documents related to it, the authors build their argument around three thematic issues namely: Agenda 2063 and African Integration, socioeconomic aspects of Agenda 2063 and the political ideological basis of the agenda. Limitations and challenges have been explored and recommendations formulated. It was noticed that Agenda 2063 provides an excellent vision for African countries and African people. It was prepared following a broad-based bottom-up participatory approach, and advocates for inclusion and empowerment of all groups of people. However, the point was made that the agenda 2063 is likely to be confronted by the same or similar setbacks which prevented previous African long term plans from achieving significant results. These include limited finances, lack of ownership, lack of political will, diverse and sometimes conflicting interests, and lack of ideological backup to sustain the vision. Thus, unless adequate measures are put in place to overcome these challenges, Agenda 2063 may be added to the pile of the many other planning documents which were never implemented.