Papers by Gilles Roehrich
... Tra le ragioni di questo ritorno di interesse, l'emergere del-la scuola postmoderna (Fir... more ... Tra le ragioni di questo ritorno di interesse, l'emergere del-la scuola postmoderna (Firat eVenkatesh 1999) e il nuovo paradigma relazionale non ... un'analisi lessicale di definizioni tro-vate nei libri per trarne una struttura in tre gruppi, che viene quindi analizzata alla luce delle ...
Journal of Business Research, 2004
Consumer innovativeness, as a force that leads to innovative behavior, has often been cited and s... more Consumer innovativeness, as a force that leads to innovative behavior, has often been cited and studied in research on the diffusion of innovation. Surprisingly, it appears that there is still room for discussion about this concept. This article attempts to take stock of this issue. In the first part, the different theoretical definitions of the notion are introduced critically. The second part is devoted to displaying major measurement scales that have been designed with a view to measuring this construct. This review helps in understanding the diversity of approaches to innovativeness. It raises two main questions: (1) Are the different theoretical conceptualizations of innovativeness equally valid and compatible? (2) Do the scales really express each theoretical standpoint? This suggests that the present scales may be imperfect, and construction of a new one may well be of interest. D
Uploads
Papers by Gilles Roehrich