In 2016, Little Pink has emerged as the label for a new wave of female-led cyber-nationalism in C... more In 2016, Little Pink has emerged as the label for a new wave of female-led cyber-nationalism in China. While increasingly popularized in media and online discourses, little is known about the evolution of this label and its significance for our understanding of China's digital activism. This article takes the first step at unraveling the Little Pink mystery by examining its origins and contestation in China's online community during the cross-strait memes war of 2016 when mainland nationalists mobilized to challenge Taiwan's election results. Drawing on multifaceted digital data, this study shows that Little Pink was an invented label and that gender was used by conflicting cyber groups in their attempts at reframing the imagery of nationalism. More broadly, this article demonstrates that cyber-nationalism is a phenomenon contested across different digital groups in China, and it should be analyzed more as a case of ambivalence in digital activism than as a manifestation of state propaganda or growing radical nationalism in contemporary China.
In the reform era, management of information by the Chinese Communist Party has been continuously... more In the reform era, management of information by the Chinese Communist Party has been continuously moving away from explicit, crude tactics of the past toward more subtle and orderly mechanisms of the present. This study examines one facet of this transformation in the online sphere: digital persuasion. Drawing on three emerging trends in online persuasion, including official digital revamping of state media, expansion of government Weibo, and official promotion of patriotic bloggers, the authors explain how online persuasion is taking on an increasingly participatory form under President Xi. Specifically, the conceptualization of ‘authoritarian participatory persuasion 2.0’ includes direct co-production of persuasion, with netizens called to repost, share and create content, as well as the indirect participation, whereby netizens are invited to partake in the life of the top leader, Xi Jinping, and to consume exclusive practical tips provided by the state. The participatory digital persuasion, whereas intended to facilitate public complicity with the regime, has also opened up spaces for satire and ‘incivility’ unmasking and challenging the state’s covert propaganda practices.
Despite the political restraints, a new wave of media entrepreneurship is emerging, surviving, an... more Despite the political restraints, a new wave of media entrepreneurship is emerging, surviving, and redefining China. These enterprising initiatives vary in terms of agency and media products.
In 2016, Little Pink has emerged as the label for a new wave of female-led cyber-nationalism in C... more In 2016, Little Pink has emerged as the label for a new wave of female-led cyber-nationalism in China. While increasingly popularized in media and online discourses, little is known about the evolution of this label and its significance for our understanding of China's digital activism. This article takes the first step at unraveling the Little Pink mystery by examining its origins and contestation in China's online community during the cross-strait memes war of 2016 when mainland nationalists mobilized to challenge Taiwan's election results. Drawing on multifaceted digital data, this study shows that Little Pink was an invented label and that gender was used by conflicting cyber groups in their attempts at reframing the imagery of nationalism. More broadly, this article demonstrates that cyber-nationalism is a phenomenon contested across different digital groups in China, and it should be analyzed more as a case of ambivalence in digital activism than as a manifestation of state propaganda or growing radical nationalism in contemporary China.
In 2016, Little Pink has emerged as the label for a new wave of female-led cyber-nationalism in C... more In 2016, Little Pink has emerged as the label for a new wave of female-led cyber-nationalism in China. While increasingly popularized in media and online discourses, little is known about the evolution of this label and its significance for our understanding of China's digital activism. This article takes the first step at unraveling the Little Pink mystery by examining its origins and contestation in China's online community during the cross-strait memes war of 2016 when mainland nationalists mobilized to challenge Taiwan's election results. Drawing on multifaceted digital data, this study shows that Little Pink was an invented label and that gender was used by conflicting cyber groups in their attempts at reframing the imagery of nationalism. More broadly, this article demonstrates that cyber-nationalism is a phenomenon contested across different digital groups in China, and it should be analyzed more as a case of ambivalence in digital activism than as a manifestation of state propaganda or growing radical nationalism in contemporary China.
In the reform era, management of information by the Chinese Communist Party has been continuously... more In the reform era, management of information by the Chinese Communist Party has been continuously moving away from explicit, crude tactics of the past toward more subtle and orderly mechanisms of the present. This study examines one facet of this transformation in the online sphere: digital persuasion. Drawing on three emerging trends in online persuasion, including official digital revamping of state media, expansion of government Weibo, and official promotion of patriotic bloggers, the authors explain how online persuasion is taking on an increasingly participatory form under President Xi. Specifically, the conceptualization of ‘authoritarian participatory persuasion 2.0’ includes direct co-production of persuasion, with netizens called to repost, share and create content, as well as the indirect participation, whereby netizens are invited to partake in the life of the top leader, Xi Jinping, and to consume exclusive practical tips provided by the state. The participatory digital persuasion, whereas intended to facilitate public complicity with the regime, has also opened up spaces for satire and ‘incivility’ unmasking and challenging the state’s covert propaganda practices.
Despite the political restraints, a new wave of media entrepreneurship is emerging, surviving, an... more Despite the political restraints, a new wave of media entrepreneurship is emerging, surviving, and redefining China. These enterprising initiatives vary in terms of agency and media products.
In 2016, Little Pink has emerged as the label for a new wave of female-led cyber-nationalism in C... more In 2016, Little Pink has emerged as the label for a new wave of female-led cyber-nationalism in China. While increasingly popularized in media and online discourses, little is known about the evolution of this label and its significance for our understanding of China's digital activism. This article takes the first step at unraveling the Little Pink mystery by examining its origins and contestation in China's online community during the cross-strait memes war of 2016 when mainland nationalists mobilized to challenge Taiwan's election results. Drawing on multifaceted digital data, this study shows that Little Pink was an invented label and that gender was used by conflicting cyber groups in their attempts at reframing the imagery of nationalism. More broadly, this article demonstrates that cyber-nationalism is a phenomenon contested across different digital groups in China, and it should be analyzed more as a case of ambivalence in digital activism than as a manifestation of state propaganda or growing radical nationalism in contemporary China.
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