Pakistan Journal of Humanities and Social Sciences
This research paper aims to find out how the two main groups of the subcontinent namely: Hindus a... more This research paper aims to find out how the two main groups of the subcontinent namely: Hindus and Muslims, face a clash of ideologies at the same time, what were the effects of this clash of ideology on their social lifestyle values and code of conduct as depicted in Nasim Hijazi’s novel “The Last Flight”. How perception about religion and power imposing groups have changed through a chain of events. In this study, the “Last Fight” (translated version) has been keenly analyzed by keeping in mind the subcontinent's historical perspective and relating these ideologies with the present time. The framework of Van Dijk's ideology and discourse analysis (2006) with reference to social, cognitive, and discursive components is employed to investigate how language is used to understand and communicate ideologies and their impact on the thought processes of groups, systems of beliefs, values, cultural manifestations, and society altogether. This paper is significant in portraying th...
This paper aims to explore the construal of socio-political meanings in Faiz Ahmad Faiz with a fo... more This paper aims to explore the construal of socio-political meanings in Faiz Ahmad Faiz with a focus on his artistry work titled ‘mujh se pahli si Mohabbat’ to help unfold higher patterns of organization at the level of transitivity choices to reflect the underlying perspective.Drawing on the Systemic Functional Grammar (SFG) for the transitivity analysis (Halliday and Matthiessen, 2014) the study highlights the meaning potential encoded through the process types. As referred above, the selected poem comprises twenty-nine clauses that were written originally in Urdu language but for the ease of the readership, the transliterated text is adopted from Hasan (2009). She (ibid) proposes a theory of verbal art that extends the higher level of linguistic patterns to encode sublime meaning potential. The analysis shows that apparently, the poem appears to express the plight of circumstances but it is a tragic tale of misery and despair propounded at the crossroad of love and revolution. Th...
This paper aimed to develop the Saraiki WordNet. Saraiki is one of the regional languages spoken ... more This paper aimed to develop the Saraiki WordNet. Saraiki is one of the regional languages spoken in Pakistan and has a unique history of its own. Saraiki language is remarkably similar to two languages, namely Punjabi and Sindhi. Saraiki has different dialects and each dialect is representative of the region where it is spoken. This paper used the Urdu WordNet (Zafar, Mahmood, Shams & Hussain, 2014) as the basis for the formation of Saraiki WordNet. Urdu WordNet (Zafar et al., 2014) was created by UET Lahore and is based on Princeton WordNet (Miller, 1990). Dictionaries or lughats and literary sources, such as poetry, fiction, as well as non-literary sources, such as newspapers of Saraiki language, were used to extract data. Additionally, Urdu word senses were mapped onto Saraiki word senses. The method used in this study was mapping, while the expansion approach was used in the mapping process. This study may aid in creating bilingual dictionaries (of Saraiki and Urdu?) in the futu...
This paper is targeted to scrutinize A Doll's House in the light of Maslow concept of 'Hierarchy ... more This paper is targeted to scrutinize A Doll's House in the light of Maslow concept of 'Hierarchy of Needs'. 'Hierarchy of Needs' seems to be a driving force behind human endeavors, actions and behaviors. Ibsen's characters give an impression with this pervasive force to fulfillment of their basic needs. Nora the protagonist of the play seems to be the only person among all characters in the play; who is gifted with 'Self Actualization' her move towards 'Self Actualization' appears an aid to understand human behavior and action. It is further observed that every character in the play seems raring to fulfillment of their needs; her move towards 'Self Actualization' appears an aid to understand human behavior and action.
Loss of Civilization and Innocence in Lord of the Flies 124 Conflict between Civilization and Sav... more Loss of Civilization and Innocence in Lord of the Flies 124 Conflict between Civilization and Savagery Lord of the Flies dramatizes the fundamental conflict between civilization and savagery, endorsing the essential evil nature of human being meant to bend towards the destructive side in the absence of any civilization. The "civilizing instinct" of a man urging him to behave lawfully, follow rules, act morally and the feral instinct inciting him to act brutally, become violent and a selfish breaker of rules run parallel in this novel with the ultimate result of the feral instinct gaining expression by splintering the thin thread of civilization. The former instinct is manifested in many characters like Ralph, Piggy and Simon and the later devastating impulse is shown protruding in the characters of Jack, Roger and other hunters. So, the structure basically deals with the idea that what happens when man is out of center of civilization. Golding accentuates loss of innocence and reason, development of overarching brutality, anarchy and fall from humanity to unbridled animality as the consequences of such desertion from civilization. In the end Ralph "Wept for the end of innocence, the darkness of man's heart and the fall through the air of the true, wise friend called Piggy." (Chapter 12, page 184) The strange glamour of the island existed no more; the island was scorched up like a dead wood. The painted savages who were indulged in murdering were a far cry from naïve and candid children.
Global Journal of Human-Social Science Research, 2015
Ode on a Grecian, by John Keats depicts his love and praise for beauty. The full poem is embodied... more Ode on a Grecian, by John Keats depicts his love and praise for beauty. The full poem is embodied with sensuous imagery. Here he presents the beauty of imagination that appeals to our senses and gives delight to our senses. ''Ode on Grecian'' is different from other ''Odes'', because it is not desperate one. Here he discusses two major themes. 1) the ethics of beauty 2) the permanence of art Keats is in the favors of imagination and art. Because he thinks that it provides pleasure to human nature.
International Journal of Physical and Social Sciences, 2013
This paper applies a speech act theory on a short story my son the fanatic by HanifKurishi. It ha... more This paper applies a speech act theory on a short story my son the fanatic by HanifKurishi. It has pedagogical purpose.The main purpose of applying speech act on the story is that if the story is taught by applying the acts and classification of speech act theory by teachers then it becomes more understandable by the students instead of reading a story and translates it into the native language.We clarify that by using these instruments of speech act one can easily understand and teach any literary art or any other thing.
Asian journal of social sciences and humanities, 2013
This article aims at, to prove George Bernard Shaw, as a feminist through the analysis of his dra... more This article aims at, to prove George Bernard Shaw, as a feminist through the analysis of his drama "CANDIDA" by applying speech act theory as an objective tool. When we have to describe a character with its complete characteristics is so difficult but when we use an objective tool it become easier and character comes in front of us as a real living person we can judge him we can see his/her faults we can acknowledge character we can disagree with the character. In an artistic work of writer are sometimes the shadow of the beliefs and ideologies of the very same writer so through evaluating the characters we can infer the nature of the writer.
This research article is intended to explore the extent to which English language has influenced ... more This research article is intended to explore the extent to which English language has influenced the culture of the Sub-continent. The assumption that any lexical item is a product of collaborative forces like economic scenario, ethical framework, political configuration, psychological makeup and religious approach of any culture inculcates the proposition that lexicon-adoption is not a purely linguistic phenomenon. Appropriation of the cultural background of the ‘Carrier’ word by the ‘Receiving’ culture is also the consequence of this lexicon-adoption. The assertion of this premise is established by data collection through a self-administered questionnaire with a sample size of 200 people. The result amplifies the validity of the idea that language arrogation can never be seen in isolation from its cultural implications. GJHSS-E Classification : FOR Code: 160103, 160104 Language and CultureWith Special Reference to English Language and Punjabi Culture Strictly as per the compliance...
This study aims to investigate how metaphors have functioned in the discourse of mainstream Pakis... more This study aims to investigate how metaphors have functioned in the discourse of mainstream Pakistani English Newspapers in their coverage of August 2014 anti-government Sit-ins. These Sit-ins were planned by two major opposition parties Pakistan Tehreek-e-Insaf and Pakistan Awami Tehreek. It has analyzed that how metaphors, working as linguistic choices, played their role to represent the major stakeholders- The Government, PTI (Pakistan Tehreek-e-Insaf),and PAT (Pakistan Awami Tehreek) in a desired certain way during this event of grave political importance. It anchors around the basic assertion of Critical Linguistics which suggests that ideological processes in discourse depend upon linguistic choices. (Fowler, Hodge, Kress, &Trew, 1979). This study will apply Cognitive Metaphor Theory of George Lakoff and M Johnson (1980) which frees metaphor from the domain of literature and studies its role in other discourses at textual level. Later named as Critical Metaphor Theory this the...
Global Journal of Human-Social Science Research, 2015
The following research paper is an attempt to discuss Thomas Hardy, a novelist of the Victorian e... more The following research paper is an attempt to discuss Thomas Hardy, a novelist of the Victorian era, as a social reformer. Many critics and researchers of his novels, consider him a pessimist, who paints a darker picture of life. In this picture, man is portrayed as a tragic figure, clutched in the cruel grips of fate as well as society. The present paper gives arguments of critics, and interprets Hardy’s novels in the way, so that we may present him as a social reformer. It throws light on two of the major novels of Hardy, ‘TESS OF THE DURBERVILLES’ and ‘THE MAYOR OF CASTERBRIDGE’.
Hedging, considered as a pragmatic phenomenon, is used for interpersonal communication. Most of t... more Hedging, considered as a pragmatic phenomenon, is used for interpersonal communication. Most of the recent studies on academic discourse have focused the interpersonal aspect of hedging with a view of analyzing this strategy in relation to the communicative. situation and to explore its impact on the relationship between writer and reader. Hedging is a device by which “the author reduces the strength of what he is writing” (Zuck & Zuck, 1985:172), thus hedging is seen, functioning as an interpersonal politeness strategy to avoid disagreement “modify the writer’s responsibility for the truthfulness of an utterance” (Varttala, 2001: 14) and to signal a tentative or cautious assessment of the truth of the referential information” (Krismore & Kopple, 1988: 185). Different studies have signaled an array of linguistic devices which can be typically used as hedges. The main categories include for example: auxiliaries and semi auxiliaries, adverbs and adverbials, full verbs, impersonal expr...
Global Journal of Human-Social Science Research, 2013
The intended end of this study is to trace the connection between language and ideology and how t... more The intended end of this study is to trace the connection between language and ideology and how these connections are advocated in the evaluation of spoken texts, in keeping with the Socio Cognitive Model (2002) of Van Dijk. This study is also intended to explain that the political talk shows telecast byvarious private TV channels are apparent and conducive devices of ideology and concealed contexts and meanings which are not always vivid for readers and the viewers. The researchers attempted to explore how the ideologies are portrayed in these shows through the analysis of a programme of a very popular talk show of a private television channel of Pakistan. It also suggests that these talk shows bewilder the agency of systems by using various tactics. In other words, critical text analyses reveal how these selections lead debaters to manipulate the relations of agency and power in the representation of action to create specific connotations which are not always vivid for all readers...
Global Journal of Human-Social Science Research, 2013
The aim of this research is to un-mask or to explore the facts which are hermetical in the Quaidâ... more The aim of this research is to un-mask or to explore the facts which are hermetical in the Quaid’s Speech of 11 August, 1947. CDA does not have a specific direction of research. There are many directions of such type of research. It does not have a proper theoretical frame work. There are several approaches to discourse including critical discourse analysis; conversational analysis and similarly many other forms of analysis. This Research is based upon the Van Dajik’s socio cognitive model (2002).†Van Dijk: “in our opinion CDA should deal primarily with the discourse dimensions of power abuse and the injustice and inequality that result from it.â€
The present study will employ Halliday and Hasan‟s theoretical framework of cohesion model to ana... more The present study will employ Halliday and Hasan‟s theoretical framework of cohesion model to analyze (selected text) by Paulo Coelho to reveal the agglutinating effect of cohesive elements that are responsible for creating semantic understanding of a text. The analysis of selected text will determine the importance of cohesion as a text forming component. The range of semantic possibilities resulting from the employment of these cohesive devices has been particularly explored. A practical Understanding of these cohesive functions within the text to create semantic relations could be helpful for students of English as a second or foreign language to help “decode” meaning.
It is necessary to have complete tri-stimulus RGB values of each pixel because for digital camera... more It is necessary to have complete tri-stimulus RGB values of each pixel because for digital camera many image processing pipeline were proposed each of them adopt different sequence of processing pipeline stages. In each of these stage different alogorithms for estimating tri-stimulus RGB value is used. In this paper we are reviewing algorithms for Auto-level Streching, White balance, Color interpolation that will be helpful in enhancing final image picture quality.
Our research aims to investigate how language as a social practice is used to represent different... more Our research aims to investigate how language as a social practice is used to represent different ideologies. We are trying to analyze how the choice of lexical items is construed in the particular ideological construction on the part of speaker. Critical Discourse Analysis (CDA) treats language as a type of social practice. We are applying the models of Van Dijk and Kress to analyze how analysis, when used within a socio-cultural context discourse, provides sufficient material to study language as a construction of our ideologies. It is further probed that media is not as neutral as it claims itself to be or as it is supposed to be. Ideologies play a vital role constituting attitudes and specifications of different elements of society and provide propagation of goals and interest of that very element.
Pakistan Journal of Humanities and Social Sciences
This research paper aims to find out how the two main groups of the subcontinent namely: Hindus a... more This research paper aims to find out how the two main groups of the subcontinent namely: Hindus and Muslims, face a clash of ideologies at the same time, what were the effects of this clash of ideology on their social lifestyle values and code of conduct as depicted in Nasim Hijazi’s novel “The Last Flight”. How perception about religion and power imposing groups have changed through a chain of events. In this study, the “Last Fight” (translated version) has been keenly analyzed by keeping in mind the subcontinent's historical perspective and relating these ideologies with the present time. The framework of Van Dijk's ideology and discourse analysis (2006) with reference to social, cognitive, and discursive components is employed to investigate how language is used to understand and communicate ideologies and their impact on the thought processes of groups, systems of beliefs, values, cultural manifestations, and society altogether. This paper is significant in portraying th...
This paper aims to explore the construal of socio-political meanings in Faiz Ahmad Faiz with a fo... more This paper aims to explore the construal of socio-political meanings in Faiz Ahmad Faiz with a focus on his artistry work titled ‘mujh se pahli si Mohabbat’ to help unfold higher patterns of organization at the level of transitivity choices to reflect the underlying perspective.Drawing on the Systemic Functional Grammar (SFG) for the transitivity analysis (Halliday and Matthiessen, 2014) the study highlights the meaning potential encoded through the process types. As referred above, the selected poem comprises twenty-nine clauses that were written originally in Urdu language but for the ease of the readership, the transliterated text is adopted from Hasan (2009). She (ibid) proposes a theory of verbal art that extends the higher level of linguistic patterns to encode sublime meaning potential. The analysis shows that apparently, the poem appears to express the plight of circumstances but it is a tragic tale of misery and despair propounded at the crossroad of love and revolution. Th...
This paper aimed to develop the Saraiki WordNet. Saraiki is one of the regional languages spoken ... more This paper aimed to develop the Saraiki WordNet. Saraiki is one of the regional languages spoken in Pakistan and has a unique history of its own. Saraiki language is remarkably similar to two languages, namely Punjabi and Sindhi. Saraiki has different dialects and each dialect is representative of the region where it is spoken. This paper used the Urdu WordNet (Zafar, Mahmood, Shams & Hussain, 2014) as the basis for the formation of Saraiki WordNet. Urdu WordNet (Zafar et al., 2014) was created by UET Lahore and is based on Princeton WordNet (Miller, 1990). Dictionaries or lughats and literary sources, such as poetry, fiction, as well as non-literary sources, such as newspapers of Saraiki language, were used to extract data. Additionally, Urdu word senses were mapped onto Saraiki word senses. The method used in this study was mapping, while the expansion approach was used in the mapping process. This study may aid in creating bilingual dictionaries (of Saraiki and Urdu?) in the futu...
This paper is targeted to scrutinize A Doll's House in the light of Maslow concept of 'Hierarchy ... more This paper is targeted to scrutinize A Doll's House in the light of Maslow concept of 'Hierarchy of Needs'. 'Hierarchy of Needs' seems to be a driving force behind human endeavors, actions and behaviors. Ibsen's characters give an impression with this pervasive force to fulfillment of their basic needs. Nora the protagonist of the play seems to be the only person among all characters in the play; who is gifted with 'Self Actualization' her move towards 'Self Actualization' appears an aid to understand human behavior and action. It is further observed that every character in the play seems raring to fulfillment of their needs; her move towards 'Self Actualization' appears an aid to understand human behavior and action.
Loss of Civilization and Innocence in Lord of the Flies 124 Conflict between Civilization and Sav... more Loss of Civilization and Innocence in Lord of the Flies 124 Conflict between Civilization and Savagery Lord of the Flies dramatizes the fundamental conflict between civilization and savagery, endorsing the essential evil nature of human being meant to bend towards the destructive side in the absence of any civilization. The "civilizing instinct" of a man urging him to behave lawfully, follow rules, act morally and the feral instinct inciting him to act brutally, become violent and a selfish breaker of rules run parallel in this novel with the ultimate result of the feral instinct gaining expression by splintering the thin thread of civilization. The former instinct is manifested in many characters like Ralph, Piggy and Simon and the later devastating impulse is shown protruding in the characters of Jack, Roger and other hunters. So, the structure basically deals with the idea that what happens when man is out of center of civilization. Golding accentuates loss of innocence and reason, development of overarching brutality, anarchy and fall from humanity to unbridled animality as the consequences of such desertion from civilization. In the end Ralph "Wept for the end of innocence, the darkness of man's heart and the fall through the air of the true, wise friend called Piggy." (Chapter 12, page 184) The strange glamour of the island existed no more; the island was scorched up like a dead wood. The painted savages who were indulged in murdering were a far cry from naïve and candid children.
Global Journal of Human-Social Science Research, 2015
Ode on a Grecian, by John Keats depicts his love and praise for beauty. The full poem is embodied... more Ode on a Grecian, by John Keats depicts his love and praise for beauty. The full poem is embodied with sensuous imagery. Here he presents the beauty of imagination that appeals to our senses and gives delight to our senses. ''Ode on Grecian'' is different from other ''Odes'', because it is not desperate one. Here he discusses two major themes. 1) the ethics of beauty 2) the permanence of art Keats is in the favors of imagination and art. Because he thinks that it provides pleasure to human nature.
International Journal of Physical and Social Sciences, 2013
This paper applies a speech act theory on a short story my son the fanatic by HanifKurishi. It ha... more This paper applies a speech act theory on a short story my son the fanatic by HanifKurishi. It has pedagogical purpose.The main purpose of applying speech act on the story is that if the story is taught by applying the acts and classification of speech act theory by teachers then it becomes more understandable by the students instead of reading a story and translates it into the native language.We clarify that by using these instruments of speech act one can easily understand and teach any literary art or any other thing.
Asian journal of social sciences and humanities, 2013
This article aims at, to prove George Bernard Shaw, as a feminist through the analysis of his dra... more This article aims at, to prove George Bernard Shaw, as a feminist through the analysis of his drama "CANDIDA" by applying speech act theory as an objective tool. When we have to describe a character with its complete characteristics is so difficult but when we use an objective tool it become easier and character comes in front of us as a real living person we can judge him we can see his/her faults we can acknowledge character we can disagree with the character. In an artistic work of writer are sometimes the shadow of the beliefs and ideologies of the very same writer so through evaluating the characters we can infer the nature of the writer.
This research article is intended to explore the extent to which English language has influenced ... more This research article is intended to explore the extent to which English language has influenced the culture of the Sub-continent. The assumption that any lexical item is a product of collaborative forces like economic scenario, ethical framework, political configuration, psychological makeup and religious approach of any culture inculcates the proposition that lexicon-adoption is not a purely linguistic phenomenon. Appropriation of the cultural background of the ‘Carrier’ word by the ‘Receiving’ culture is also the consequence of this lexicon-adoption. The assertion of this premise is established by data collection through a self-administered questionnaire with a sample size of 200 people. The result amplifies the validity of the idea that language arrogation can never be seen in isolation from its cultural implications. GJHSS-E Classification : FOR Code: 160103, 160104 Language and CultureWith Special Reference to English Language and Punjabi Culture Strictly as per the compliance...
This study aims to investigate how metaphors have functioned in the discourse of mainstream Pakis... more This study aims to investigate how metaphors have functioned in the discourse of mainstream Pakistani English Newspapers in their coverage of August 2014 anti-government Sit-ins. These Sit-ins were planned by two major opposition parties Pakistan Tehreek-e-Insaf and Pakistan Awami Tehreek. It has analyzed that how metaphors, working as linguistic choices, played their role to represent the major stakeholders- The Government, PTI (Pakistan Tehreek-e-Insaf),and PAT (Pakistan Awami Tehreek) in a desired certain way during this event of grave political importance. It anchors around the basic assertion of Critical Linguistics which suggests that ideological processes in discourse depend upon linguistic choices. (Fowler, Hodge, Kress, &Trew, 1979). This study will apply Cognitive Metaphor Theory of George Lakoff and M Johnson (1980) which frees metaphor from the domain of literature and studies its role in other discourses at textual level. Later named as Critical Metaphor Theory this the...
Global Journal of Human-Social Science Research, 2015
The following research paper is an attempt to discuss Thomas Hardy, a novelist of the Victorian e... more The following research paper is an attempt to discuss Thomas Hardy, a novelist of the Victorian era, as a social reformer. Many critics and researchers of his novels, consider him a pessimist, who paints a darker picture of life. In this picture, man is portrayed as a tragic figure, clutched in the cruel grips of fate as well as society. The present paper gives arguments of critics, and interprets Hardy’s novels in the way, so that we may present him as a social reformer. It throws light on two of the major novels of Hardy, ‘TESS OF THE DURBERVILLES’ and ‘THE MAYOR OF CASTERBRIDGE’.
Hedging, considered as a pragmatic phenomenon, is used for interpersonal communication. Most of t... more Hedging, considered as a pragmatic phenomenon, is used for interpersonal communication. Most of the recent studies on academic discourse have focused the interpersonal aspect of hedging with a view of analyzing this strategy in relation to the communicative. situation and to explore its impact on the relationship between writer and reader. Hedging is a device by which “the author reduces the strength of what he is writing” (Zuck & Zuck, 1985:172), thus hedging is seen, functioning as an interpersonal politeness strategy to avoid disagreement “modify the writer’s responsibility for the truthfulness of an utterance” (Varttala, 2001: 14) and to signal a tentative or cautious assessment of the truth of the referential information” (Krismore & Kopple, 1988: 185). Different studies have signaled an array of linguistic devices which can be typically used as hedges. The main categories include for example: auxiliaries and semi auxiliaries, adverbs and adverbials, full verbs, impersonal expr...
Global Journal of Human-Social Science Research, 2013
The intended end of this study is to trace the connection between language and ideology and how t... more The intended end of this study is to trace the connection between language and ideology and how these connections are advocated in the evaluation of spoken texts, in keeping with the Socio Cognitive Model (2002) of Van Dijk. This study is also intended to explain that the political talk shows telecast byvarious private TV channels are apparent and conducive devices of ideology and concealed contexts and meanings which are not always vivid for readers and the viewers. The researchers attempted to explore how the ideologies are portrayed in these shows through the analysis of a programme of a very popular talk show of a private television channel of Pakistan. It also suggests that these talk shows bewilder the agency of systems by using various tactics. In other words, critical text analyses reveal how these selections lead debaters to manipulate the relations of agency and power in the representation of action to create specific connotations which are not always vivid for all readers...
Global Journal of Human-Social Science Research, 2013
The aim of this research is to un-mask or to explore the facts which are hermetical in the Quaidâ... more The aim of this research is to un-mask or to explore the facts which are hermetical in the Quaid’s Speech of 11 August, 1947. CDA does not have a specific direction of research. There are many directions of such type of research. It does not have a proper theoretical frame work. There are several approaches to discourse including critical discourse analysis; conversational analysis and similarly many other forms of analysis. This Research is based upon the Van Dajik’s socio cognitive model (2002).†Van Dijk: “in our opinion CDA should deal primarily with the discourse dimensions of power abuse and the injustice and inequality that result from it.â€
The present study will employ Halliday and Hasan‟s theoretical framework of cohesion model to ana... more The present study will employ Halliday and Hasan‟s theoretical framework of cohesion model to analyze (selected text) by Paulo Coelho to reveal the agglutinating effect of cohesive elements that are responsible for creating semantic understanding of a text. The analysis of selected text will determine the importance of cohesion as a text forming component. The range of semantic possibilities resulting from the employment of these cohesive devices has been particularly explored. A practical Understanding of these cohesive functions within the text to create semantic relations could be helpful for students of English as a second or foreign language to help “decode” meaning.
It is necessary to have complete tri-stimulus RGB values of each pixel because for digital camera... more It is necessary to have complete tri-stimulus RGB values of each pixel because for digital camera many image processing pipeline were proposed each of them adopt different sequence of processing pipeline stages. In each of these stage different alogorithms for estimating tri-stimulus RGB value is used. In this paper we are reviewing algorithms for Auto-level Streching, White balance, Color interpolation that will be helpful in enhancing final image picture quality.
Our research aims to investigate how language as a social practice is used to represent different... more Our research aims to investigate how language as a social practice is used to represent different ideologies. We are trying to analyze how the choice of lexical items is construed in the particular ideological construction on the part of speaker. Critical Discourse Analysis (CDA) treats language as a type of social practice. We are applying the models of Van Dijk and Kress to analyze how analysis, when used within a socio-cultural context discourse, provides sufficient material to study language as a construction of our ideologies. It is further probed that media is not as neutral as it claims itself to be or as it is supposed to be. Ideologies play a vital role constituting attitudes and specifications of different elements of society and provide propagation of goals and interest of that very element.
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