Papers by Anthony O . Uche

Adopting Information and Communication Technologies for Effective School Leadership in Nigeria, 2024
The birth of Information and Communication Technologies (ICTs) has brought a paradigm shift in ev... more The birth of Information and Communication Technologies (ICTs) has brought a paradigm shift in every aspect of life including the educational system and has the capability to enhance the role of school leaders in Nigeria. The place of school leadership is complex with continuous evolution and it is expected to be technologically oriented in order to meet the contemporary educational needs and demands of the digital citizens who may be fed up with the repetition learning method. As technology advances and radically changes the world we are today, it is necessary that school leadership advances with it in order to achieve a realistic and effective educational sector in Nigeria. However, the pertinent question remains, are school leaders in Nigeria embracing the benefits of ICT to achieve effective leadership? This study explores the role of Information and Communication technology-based school leadership in enhancing effective teaching and learning that is sustainable. It is situated within the framework of the technology acceptance model and adopts library research methodology and therefore, makes use of secondary data by using contributions of communication scholars and education experts to identify and discuss how school leaders can integrate ICT in their roles to achieve effective teaching and learning in Nigeria.
Pica Practice among Childbearing Women in Kwara State Nigeria, 2022
Pica is a phenomenon that is common among childbearing women and children. This study however, in... more Pica is a phenomenon that is common among childbearing women and children. This study however, investigated the knowledge, awareness and practice among childbearing women in Kwara State, Nigeria. This study was designed as a descriptive survey with the questionnaire as instrument for data collection. Anchored on the knowledge, attitude and practice (KAP) model, it studied 400 childbearing women in Kwara State. The findings indicate that 55% of the women had knowledge of pica while 48.50% had experienced pica practice. The major period of pica practice was during pregnancy (59.5%). The study recommends sensitization of women to the pica practice and the need to take steps to minimize the rate because of the dangers it poses to a pregnant woman and her unborn child.

No society can develop without the existence of laws and mores. However, the rise of citizen jour... more No society can develop without the existence of laws and mores. However, the rise of citizen journalism has posed a serious challenge to the observance of media laws owing to the fact that citizen journalists (both in Nigeria and other climes), with the aid of any digital device write, copy, download and upload as well as post pictures, information and videos as much as they want on the Internet. This study therefore deals on “Nigerian Undergraduates’ Perception of Media Laws in an Era of Citizen Journalism.” Using the survey research design and the questionnaire as the research tool, a sample of 278 undergraduates from the department of Mass Communication, University of Nigeria Nsukka were purposively chosen and studied. The findings reveal an increased level of awareness of media laws (87%) among Nigerian undergraduates leading to considerable level of familiarity of media laws. The findings indicate that Nigerian undergraduates observe media laws in posting stories in new media b...

The International Journal of Humanities & Social Studies, 2021
Over the years, the institution of Igbo royalty has featured prominently in Nigerian film industr... more Over the years, the institution of Igbo royalty has featured prominently in Nigerian film industry, which as a leading source of entertainment in Nigeria, may thus influence how people view the royal institution. Hence, this study focused on the evaluation of representation of Igbo royalty in Nigerian films. Situated within the framework of social representation theory, the study adopted critical discourse analysis (CDA) and key informant interview (KII) as the design. Four Igbo royalty films were randomly selected, while three key informants were interviewed. Analysis was qualitative. Findings revealed that Nigerian films have represented Igbo royalty as an important aspect of Igbo cultural setup, portraying royals as playing vital leadership role-political and religious-in their respective communities. It also showed factors that have shaped portrayal of Igbo royalty in Nigerian film industry to mainly include cultural pride and commercial considerations. It was found that sources of ideas of Nigerian film producers in their construction of Igbo royalty mainly included personal observation of Igbo cultural realities and Igbo oral and written literature. It was concluded that representation of Igbo royalty in Nigerian films tended to reflect some dominant discourses of power, class and gender in Nigeria. It was recommended that filmmakers should do more in the area of research towards better portrayal of Igbo culture in their works.

International journal of innovative research and development, 2016
The social media have become popular in today’s world especially among Nigerian students in terti... more The social media have become popular in today’s world especially among Nigerian students in tertiary institutions whose majority is still in their youthful ages. This study centered on the social media typology, usage and effects the use of social media have on these students in higher institutions in Nigeria. The study made use of the survey methodology. A sample size of three hundred and ninety three (393) undergraduates of the Enugu State University of Science and Technology (ESUT) and Institute of Management and Technology (IMT) were purposively selected. The instrument for data collection was the questionnaire. Findings identified Facebook and WhatsApp as the most popular social networks used by Nigerian students for socializing, entertainment and informational purposes. The factors limiting the use of social media were identified to include: inadequate electricity supply, poverty and inconsistent network signals. Among the recommendations were the need to include social media ...

Social Science Research, 2016
The emergence of new media technologies has revolutionized several countries’ economy, institutio... more The emergence of new media technologies has revolutionized several countries’ economy, institutions and professional bodies, including the advertising profession. With the explosion in the media of advertising and the concomitant liberalization of the advertising landscape where social networking site like Facebook tends to welcome anybody, group or organization that wants to advertise on its platform and individuals creating several advertising links on the micro blogging platform, Twitter; discerning minds are being agitated. Census research design was adopted in obtaining data from a population of fifteen staff of the Advertising Practitioners Council of Nigeria (APCON) in Enugu Zonal Office. The study was aimed at finding out the challenges faced by this regulatory agency and the options available to them in this era of new media. Findings suggest that regulation and monitoring have become increasingly complex as both regulators and the regulated grapple with the dynamics of a d...

No society can develop without the existence of laws and mores. However, the rise of citizen jour... more No society can develop without the existence of laws and mores. However, the rise of citizen journalism has posed a serious challenge to the observance of media laws owing to the fact that citizen journalists (both in Nigeria and other climes), with the aid of any digital device write, copy, download and upload as well as post pictures, information and videos as much as they want on the Internet. This study therefore deals on “Nigerian Undergraduates’ Perception of Media Laws in an Era of Citizen Journalism.” Using the survey research design and the questionnaire as the research tool, a sample of 278 undergraduates from the department of Mass Communication, University of Nigeria Nsukka were purposively chosen and studied. The findings reveal an increased level of awareness of media laws (87%) among Nigerian undergraduates leading to considerable level of familiarity of media laws. The findings indicate that Nigerian undergraduates observe media laws in posting stories in new media but do not observe the laws in posting pictures and downloading videos. The study among other things recommends concerted effort by all stakeholders in the new media era including the Nigerian Communications Commission, Internet Service Providers, GSM operators and mobile phone users to combat the erosion of media laws by citizen journalists.

The emergence of new media technologies has revolutionized several countries' economy, institutio... more The emergence of new media technologies has revolutionized several countries' economy, institutions and professional bodies, including the advertising profession. With the explosion in the media of advertising and the concomitant liberalization of the advertising landscape where social networking site like Facebook tends to welcome anybody, group or organization that wants to advertise on its platform and individuals creating several advertising links on the micro blogging platform, Twitter; discerning minds are being agitated. Census research design was adopted in obtaining data from a population of fifteen staff of the Advertising Practitioners Council of Nigeria (APCON) in Enugu Zonal Office. The study was aimed at finding out the challenges faced by this regulatory agency and the options available to them in this era of new media. Findings suggest that regulation and monitoring have become increasingly complex as both regulators and the regulated grapple with the dynamics of a digitized world. The study recommends an APCON organized International Regulatory Conference where stakeholders such as advertisers, advertising agencies, bloggers, web publishers, the academia, professional journalists as well as citizen journalists would rub minds on how best to regulate Internet advertising in Nigeria.

Book publishing seems to be taking the back seat in the " comity " of mass media especially in Af... more Book publishing seems to be taking the back seat in the " comity " of mass media especially in Africa. The import of publishing is communication. The book at present is one of the most important tools for that purpose; however, not much is known about book publishing especially in developing countries. It is in this regard therefore that this study explored the prospects and challenges of book publishing in Africa with special focus on Nigeria, the most populous black nation. The study had three objectives, namely: to find out the contributions that indigenous publishers are making towards the development of the Nigerian economy, to explore the challenges facing the book industry as well as the prospects available for book publishing. The theoretical framework for the study hinged on the libertarian theory of the press. The study being a survey utilized the questionnaire as instrument for data collection. The population of the study is 361 individuals that work in an indigenous publishing firm in Nigeria. The findings indicated that publishers are contributing to the growth of the Nigerian economy. The major challenges confronting the publishing industry include book piracy and infrastructure deficit while the prospects include the ever expanding population of citizens and the policy of compulsory basic education. The study recommends among others, a synergistic approach in fighting copyright violations involving all stakeholders: authors, printers, publishers, booksellers, Nigerian Copyright Commission and other law enforcement agencies.
, booksellers and book readers among others. Perhaps that is why White (1946, p. 58) pointed out ... more , booksellers and book readers among others. Perhaps that is why White (1946, p. 58) pointed out that " an examination of the publishing industry in any country must inevitably concern itself, not merely with the economics of the production and distribution of books, but also with the educational and social implications of their supply and use. " The import of publishing is communication. However the industry has been bedeviled by several issues ranging from paucity of infrastructure to inadequate skilled manpower and violations of rights especially copyright. This article therefore identified the history of the publishing industry in Nigeria tracing it to the early colonial days; unveiled the challenges confronting it and the opportunities for growth and development.

The social media have become popular in today’s world especially among Nigerian students in terti... more The social media have become popular in today’s world especially among Nigerian students in tertiary institutions whose majority is still in their youthful ages. This study centred on the social media typology, usage and effects the use of social media have on these students in higher institutions in Nigeria. The study made use of the survey methodology. A sample size of three hundred and ninety three (393) undergraduates of the Enugu State University of Science and Technology (ESUT) and Institute of Management and Technology (IMT) were purposively selected. The instrument for data collection was the questionnaire. Findings identified Facebook and WhatsApp as the most popular social networks used by Nigerian students for socializing, entertainment and informational purposes. The factors limiting the use of social media were identified to include: inadequate electricity supply, poverty and inconsistent network signals. Among the recommendations were the need to include social media as one of the courses for general studies; government to solve the persistent power problem; network providers to ensure consistent flow of signals; advertisers to target youths through the social media as well as enhance their brands through interface with social media platforms.
Keywords: social media, social networks, social media platforms, students, Nigerian tertiary institutions

Since the advent of the new media, several individuals across the globe have joined the bandwagon... more Since the advent of the new media, several individuals across the globe have joined the bandwagon; thus, employing new media technologies in their daily activities. Some Nigerians are now using the social media platforms to not only stay in touch with their friends, loved ones and colleagues, but to publish or air their views on major developments in the society. Employing the survey methodology, this study explored the rise of hate and peace journalism in the Nigerian democratization process as it relates to the new media. The area of study is Enugu South local government area of Enugu state. A sample size of 300 was studied. The findings of this study indicated that Nigerians have not only embraced the new media as a political platform for information consumption but for disseminating information by themselves (citizen Journalism). The findings also proved that the new media were used more for disseminating hate speeches than advocating for peace in the 2015 general elections. The study recommends that the proper use of new media technologies should be taught and incorporated in the Nigerian educational curriculum from basic level of education to the tertiary level.
Conference Presentations by Anthony O . Uche

The emergence of new media technologies has revolutionized several countries' economy, institutio... more The emergence of new media technologies has revolutionized several countries' economy, institutions and professional bodies, including the advertising profession. With the explosion in the media of advertising and the concomitant liberalization of the advertising landscape where social networking site like Facebook tends to welcome anybody, group or organization that wants to advertise on its platform and individuals creating several advertising links on the micro blogging platform, Twitter; discerning minds are being agitated. Census research design was adopted in obtaining data from a population of fifteen staff of the Advertising Practitioners Council of Nigeria (APCON) in Enugu Zonal Office. The study was aimed at finding out the challenges faced by this regulatory agency and the options available to them in this era of new media. Findings suggest that regulation and monitoring have become increasingly complex as both regulators and the regulated grapple with the dynamics of a digitized world. The study recommends an APCON organized International Regulatory Conference where stakeholders such as advertisers, advertising agencies, bloggers, web publishers, the academia, professional journalists as well as citizen journalists would rub minds on how best to regulate Internet advertising in Nigeria.
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Papers by Anthony O . Uche
Keywords: social media, social networks, social media platforms, students, Nigerian tertiary institutions
Conference Presentations by Anthony O . Uche
Keywords: social media, social networks, social media platforms, students, Nigerian tertiary institutions