In this article, former Austrian vice-chancellor’s H.C. Strache’s resignation speech and its medi... more In this article, former Austrian vice-chancellor’s H.C. Strache’s resignation speech and its media coverage in Austria, Germany, and the German speaking part of Switzerland are investigated. Strache resigned after the publication of a secretly recorded meeting with an alleged Russian oligarch during which he (and his closest political collaborator) discussed illegal ways of party funding. The analysis shows that Strache applies justifications (presenting him as victim of a plot) as well as excuses (presenting his demeanor as the normal behavior of a drunken male) in his resignation speech. These seemingly contradictory framing strategies, however, are shown to fit both into the right-wing populist rhetoric repertoire. Analysis of the media coverage of the speech shows country specific differences although media in all three countries did not adopt Strache’s framing strategies. The article also discusses the merits of integrating different data sources and methods in contrastive soci...
Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA), 1998
E-mail communication has attracted increasing interest not only in news media but also in the aca... more E-mail communication has attracted increasing interest not only in news media but also in the academic world during the last years, because it enables persons who live in different areas of the world to communicate quickly and easily. The increasing use of e-mail has been accompanied by investigations of various aspects of computer mediated communication (CMC) including organizational, social psychological, and cultural aspects and impacts of CMC (cf. Lea (ed), 1992; Garton/ Wellman 1995; Shields 1996; Jones 1995). In many of them, only single aspects of language use like the different interactive modes in multiuser dungeons (MUDs), chat-rooms etc. (cf. Reid 1994; Baym 1995; Ruedenberg/ Danet/ Rosenbaum-Tamari 1995) come into the focus of attention. Others concentrate on specific textual features like "quoting" (Uhlirova 1994; DuBartell 1995), action sequences which are compared to face-to-face interaction processes (Ekhlund 1986), or on "improper behavior" like flaming (Lea et al. 1992). There are also investigations which show, that CMC as a whole can be viewed as a distinct variety (at least in its English "variety"), which is different from written as well as from spoken forms of English (Yates 1996; Collot/ Bellmore 1996; Gruber 1997a). In this paper I report the results of a study in which I investigated different characteristics of language use of scholarly e-mail discussion lists. In order to do this I have to narrow the focus of my investigation and to define which kind of CMC I am dealing with. Korenman/ Wyatt (1996) list three interactional features of academic discussion lists, namely that communication is conducted electronically, sequentially, and asynchronously (Korenman/ Wyatt 1996: 227). However, these features seem not to be specific enough to distinguish academic discussion lists from other asynchronous forms of CMC. One important additional feature is, that discussions on academic lists are topically restricted, i.e. there are clear thematic restrictions what might constitute a discussion topic and what not. Another important characteristic (of all Internet discussion groups) is the many-to-many communicative mode, i.e. the fact that every message is simultaneously sent to every list subscriber. In order to become a subscriber of a discussion list a person has to send a "subscribe"-command to a certain e-mail (listserv) address. From this time on he/ she will receive all items which are distributed by the list. In linguistics, discussion lists exist for different linguistic subfields as well as for the whole area of linguistics (cf. below). According to an own informal survey the possibility of discussing theoretical and/ or methodological problems in certain linguistic subfields is the main advantage
This paper presents the results of three research projects on student academic writing at the uni... more This paper presents the results of three research projects on student academic writing at the university. The first two projects investigated student writing in three social science disciplines, and the third project then translated the results of the first two projects into a writing course for students. This eventually led to the development of a pedagogical approach to writing which facilitates the teaching of both discipline-specific and general academic writing fundamentals to students of different disciplines in one course program.
Im folgenden werden die im Untersuchungszeitraum auftretenden antisemitischen Vorurteilsthemen da... more Im folgenden werden die im Untersuchungszeitraum auftretenden antisemitischen Vorurteilsthemen dargestellt. Dabei wird vx.a. auf explizit auftretende Inhalte bezug genommen. Diese Untersuchung stellt fur die weiteren Untersuchungsschritte einen inhaltlichen Bezugsrahmen her, innerhalb dessen die in Frage stehende “Fremdgruppe” (in unserem Falle “die Juden”) im offentlichen Diskurs definiert wird. Gleichzeitig bietet diese inhaltliche Definitionsmatrix “der Juden” im Wahlkampfdiskurs 1986 auch Anhaltspunkte fur das Auffinden und Entschlusseln indirekter Vorurteilsauserungen. Dabei ist darauf hinzuweisen, das in vielen Fallen Vorurteilsinhalte nicht genau nach Themen getrennt auftreten, sondern vielmehr in der Form von Themenbundeln. D.h. das meist ein Vorurteilsthema in das andere ubergeht, oder das innerhalb eines Themas durch unterschiedliche linguistische Darstellungsstrategien verschiedene andere Vorurteilsthemen ebenfalls realisiert werden konnen. Die im folgenden vorgenommene Aufschlusselung hat deshalb v.a. heuristische Funktion.
Discourse Approaches to Politics, Society and Culture, 2013
1. Notes on contributors 2. Analyzing genres in political communication: An introduction (by Cap,... more 1. Notes on contributors 2. Analyzing genres in political communication: An introduction (by Cap, Piotr) 3. Part I. Theory-driven approaches 4. Chapter 1. Genres in political discourse: The case of the 'inaugural speech' of Austrian chancellors (by Gruber, Helmut) 5. Chapter 2. Political interviews in context (by Fetzer, Anita) 6. Chapter 3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate change (by Krzyzanowski, Michal) 7. Chapter 4. The television election night broadcast: A macro genre of political discourse (by Lauerbach, Gerda Eva) 8. Chapter 5. Analyzing meetings in political and business contexts: Different genres - similar strategies? (by Wodak, Ruth) 9. Chapter 6. Presenting politics: Persuasion and performance across genres of political communication (by Moir, James) 10. Part II. Data-driven approaches 11. Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark's cooperation with Nazism (by Forchtner, Bernhard) 12. Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speeches (by Malkmus, Thorsten) 13. Chapter 9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debates (by Boyd, Michael) 14. Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning (by Molek-Kozakowska, Katarzyna) 15. Chapter 11. Multimodal legitimation: Looking at and listening to Obama's ads (by Mackay, Rowan) 16. Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of 'proximization dynamics' in Polish and British political blogs (by Kopytowska, Monika) 17. Index
Two major approaches to textual macro-structures have been developed during the last decades: Reg... more Two major approaches to textual macro-structures have been developed during the last decades: Register & Genre Theory (R>) and Rhetorical Structure Theory (RST). Both stress that textual structures co-occur with contextual relations involving social action and subject matter, role structure and symbolic organization. The approaches, however, signifi cantly differ in their conceptions of textual organization. Whereas R> conceives of texts as goal-oriented staged (i.e. linearly progressing, while still allowing for prosodic and recursive realizations of stages) interactions, RST conceptualises them as hierarchically structured entities in which certain elements are foregrounded (nuclei) and others are backgrounded (satellites). Based on empirical analyses of Viennese university students' essays, we will discuss in what ways generic and rhetorical organizations of texts relate to each other and what advances a combination of these two approaches may offer for text analysis and text linguistics. Through such a combinatory approach to analyzing texts, it becomes possible to identify systematic patterns of textual features in context (using R>) and culturally infl uenced, semantic coherence relations (using RST). Central to our discussion are issues involving the relation between hierarchical versus linear perspectives on text organization and the relation between cohesion and coherence.
Our prices are recommended retail prices and are exclusive of shipping costs. We reserve the righ... more Our prices are recommended retail prices and are exclusive of shipping costs. We reserve the right to alter prices. We supply to libraries at a discount of 5%. * incl. VAT - only applies to Germany ** incl. VAT - only applies to Austria Peter Lang - International Academic Publishers ...
This paper presents the results of three research projects on students‘ academic writing at the u... more This paper presents the results of three research projects on students‘ academic writing at the university. In the first two projects, students’ writing in three social science disciplines was investigated. In the third project, these results were translated into a writing course for students which eventually lead to the development of a writing pedagogy approach which facilitates to teach discipline-specific as well as general fundamentals of academic writing to students of different disciplines in one course program.
In this article, former Austrian vice-chancellor’s H.C. Strache’s resignation speech and its medi... more In this article, former Austrian vice-chancellor’s H.C. Strache’s resignation speech and its media coverage in Austria, Germany, and the German speaking part of Switzerland are investigated. Strache resigned after the publication of a secretly recorded meeting with an alleged Russian oligarch during which he (and his closest political collaborator) discussed illegal ways of party funding. The analysis shows that Strache applies justifications (presenting him as victim of a plot) as well as excuses (presenting his demeanor as the normal behavior of a drunken male) in his resignation speech. These seemingly contradictory framing strategies, however, are shown to fit both into the right-wing populist rhetoric repertoire. Analysis of the media coverage of the speech shows country specific differences although media in all three countries did not adopt Strache’s framing strategies. The article also discusses the merits of integrating different data sources and methods in contrastive soci...
Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA), 1998
E-mail communication has attracted increasing interest not only in news media but also in the aca... more E-mail communication has attracted increasing interest not only in news media but also in the academic world during the last years, because it enables persons who live in different areas of the world to communicate quickly and easily. The increasing use of e-mail has been accompanied by investigations of various aspects of computer mediated communication (CMC) including organizational, social psychological, and cultural aspects and impacts of CMC (cf. Lea (ed), 1992; Garton/ Wellman 1995; Shields 1996; Jones 1995). In many of them, only single aspects of language use like the different interactive modes in multiuser dungeons (MUDs), chat-rooms etc. (cf. Reid 1994; Baym 1995; Ruedenberg/ Danet/ Rosenbaum-Tamari 1995) come into the focus of attention. Others concentrate on specific textual features like "quoting" (Uhlirova 1994; DuBartell 1995), action sequences which are compared to face-to-face interaction processes (Ekhlund 1986), or on "improper behavior" like flaming (Lea et al. 1992). There are also investigations which show, that CMC as a whole can be viewed as a distinct variety (at least in its English "variety"), which is different from written as well as from spoken forms of English (Yates 1996; Collot/ Bellmore 1996; Gruber 1997a). In this paper I report the results of a study in which I investigated different characteristics of language use of scholarly e-mail discussion lists. In order to do this I have to narrow the focus of my investigation and to define which kind of CMC I am dealing with. Korenman/ Wyatt (1996) list three interactional features of academic discussion lists, namely that communication is conducted electronically, sequentially, and asynchronously (Korenman/ Wyatt 1996: 227). However, these features seem not to be specific enough to distinguish academic discussion lists from other asynchronous forms of CMC. One important additional feature is, that discussions on academic lists are topically restricted, i.e. there are clear thematic restrictions what might constitute a discussion topic and what not. Another important characteristic (of all Internet discussion groups) is the many-to-many communicative mode, i.e. the fact that every message is simultaneously sent to every list subscriber. In order to become a subscriber of a discussion list a person has to send a "subscribe"-command to a certain e-mail (listserv) address. From this time on he/ she will receive all items which are distributed by the list. In linguistics, discussion lists exist for different linguistic subfields as well as for the whole area of linguistics (cf. below). According to an own informal survey the possibility of discussing theoretical and/ or methodological problems in certain linguistic subfields is the main advantage
This paper presents the results of three research projects on student academic writing at the uni... more This paper presents the results of three research projects on student academic writing at the university. The first two projects investigated student writing in three social science disciplines, and the third project then translated the results of the first two projects into a writing course for students. This eventually led to the development of a pedagogical approach to writing which facilitates the teaching of both discipline-specific and general academic writing fundamentals to students of different disciplines in one course program.
Im folgenden werden die im Untersuchungszeitraum auftretenden antisemitischen Vorurteilsthemen da... more Im folgenden werden die im Untersuchungszeitraum auftretenden antisemitischen Vorurteilsthemen dargestellt. Dabei wird vx.a. auf explizit auftretende Inhalte bezug genommen. Diese Untersuchung stellt fur die weiteren Untersuchungsschritte einen inhaltlichen Bezugsrahmen her, innerhalb dessen die in Frage stehende “Fremdgruppe” (in unserem Falle “die Juden”) im offentlichen Diskurs definiert wird. Gleichzeitig bietet diese inhaltliche Definitionsmatrix “der Juden” im Wahlkampfdiskurs 1986 auch Anhaltspunkte fur das Auffinden und Entschlusseln indirekter Vorurteilsauserungen. Dabei ist darauf hinzuweisen, das in vielen Fallen Vorurteilsinhalte nicht genau nach Themen getrennt auftreten, sondern vielmehr in der Form von Themenbundeln. D.h. das meist ein Vorurteilsthema in das andere ubergeht, oder das innerhalb eines Themas durch unterschiedliche linguistische Darstellungsstrategien verschiedene andere Vorurteilsthemen ebenfalls realisiert werden konnen. Die im folgenden vorgenommene Aufschlusselung hat deshalb v.a. heuristische Funktion.
Discourse Approaches to Politics, Society and Culture, 2013
1. Notes on contributors 2. Analyzing genres in political communication: An introduction (by Cap,... more 1. Notes on contributors 2. Analyzing genres in political communication: An introduction (by Cap, Piotr) 3. Part I. Theory-driven approaches 4. Chapter 1. Genres in political discourse: The case of the 'inaugural speech' of Austrian chancellors (by Gruber, Helmut) 5. Chapter 2. Political interviews in context (by Fetzer, Anita) 6. Chapter 3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate change (by Krzyzanowski, Michal) 7. Chapter 4. The television election night broadcast: A macro genre of political discourse (by Lauerbach, Gerda Eva) 8. Chapter 5. Analyzing meetings in political and business contexts: Different genres - similar strategies? (by Wodak, Ruth) 9. Chapter 6. Presenting politics: Persuasion and performance across genres of political communication (by Moir, James) 10. Part II. Data-driven approaches 11. Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark's cooperation with Nazism (by Forchtner, Bernhard) 12. Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speeches (by Malkmus, Thorsten) 13. Chapter 9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debates (by Boyd, Michael) 14. Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning (by Molek-Kozakowska, Katarzyna) 15. Chapter 11. Multimodal legitimation: Looking at and listening to Obama's ads (by Mackay, Rowan) 16. Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of 'proximization dynamics' in Polish and British political blogs (by Kopytowska, Monika) 17. Index
Two major approaches to textual macro-structures have been developed during the last decades: Reg... more Two major approaches to textual macro-structures have been developed during the last decades: Register & Genre Theory (R>) and Rhetorical Structure Theory (RST). Both stress that textual structures co-occur with contextual relations involving social action and subject matter, role structure and symbolic organization. The approaches, however, signifi cantly differ in their conceptions of textual organization. Whereas R> conceives of texts as goal-oriented staged (i.e. linearly progressing, while still allowing for prosodic and recursive realizations of stages) interactions, RST conceptualises them as hierarchically structured entities in which certain elements are foregrounded (nuclei) and others are backgrounded (satellites). Based on empirical analyses of Viennese university students' essays, we will discuss in what ways generic and rhetorical organizations of texts relate to each other and what advances a combination of these two approaches may offer for text analysis and text linguistics. Through such a combinatory approach to analyzing texts, it becomes possible to identify systematic patterns of textual features in context (using R>) and culturally infl uenced, semantic coherence relations (using RST). Central to our discussion are issues involving the relation between hierarchical versus linear perspectives on text organization and the relation between cohesion and coherence.
Our prices are recommended retail prices and are exclusive of shipping costs. We reserve the righ... more Our prices are recommended retail prices and are exclusive of shipping costs. We reserve the right to alter prices. We supply to libraries at a discount of 5%. * incl. VAT - only applies to Germany ** incl. VAT - only applies to Austria Peter Lang - International Academic Publishers ...
This paper presents the results of three research projects on students‘ academic writing at the u... more This paper presents the results of three research projects on students‘ academic writing at the university. In the first two projects, students’ writing in three social science disciplines was investigated. In the third project, these results were translated into a writing course for students which eventually lead to the development of a writing pedagogy approach which facilitates to teach discipline-specific as well as general fundamentals of academic writing to students of different disciplines in one course program.
"[edited, with Urszula Okulska]
Featuring contributions by leading specialists in the field, t... more "[edited, with Urszula Okulska]
Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.
Table of Contents
Notes on contributors vii–xi
Analyzing genres in political communication: An introduction
Piotr Cap and Urszula Okulska, 1–26
Part I. Theory-driven approaches
Chapter 1. Genres in political discourse: The case of the ‘inaugural speech’ of Austrian chancellors
Helmut Gruber, 29–71
Chapter 2. Political interviews in context
Anita Fetzer and Peter Bull, 73–99
Chapter 3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate change
Michał Krzyżanowski, 101–133
Chapter 4. The television election night broadcast: A macro genre of political discourse
Gerda Eva Lauerbach, 135–185
Chapter 5. Analyzing meetings in political and business contexts: Different genres – similar strategies?
Ruth Wodak, 187–221
Chapter 6. Presenting politics: Persuasion and performance across genres of political communication
James Moir, 223–235
Part II. Data-driven approaches
Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark’s cooperation with Nazism
Bernhard Forchtner, 239–265
Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speeches
Thorsten Malkmus, 267–295
Chapter 9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debates
Michael Boyd, 297–319
Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning
Katarzyna Molek-Kozakowska, 321–343
Chapter 11. Multimodal legitimation: Looking at and listening to Obama’s ads
Rowan Mackay, 345–377
Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of ‘proximization dynamics’ in Polish and British political blogs
Monika Kopytowska, 379–421
Index 422
“This book is a major contribution to genre analysis. The chapters approach genres in the field of political communication from theory-driven and data-driven perspectives. Based on this theoretical-empirical interdisciplinary approach, the volume brings to light the many complexities of contemporary (political) genres, revisiting the timely questions of, i.a., generic chaining, hybridization and content migration. It is an indispensable source for anyone seeking a methodological framework for studies in the broad spectrum of mutually interactive forms of modern political communication.”
Christina Schäffner
Aston University
"Cap and Okulska's volume provides a crucial update on the conceptual status and the methodology of genre analysis."
Andreas Musolff
University of East Anglia
"The term genre can mean a lot of things, and here they are all good. This collection is a probing and thoughtful contribution to our understanding of political discourse – a rewarding and challenging exegesis for genre theorists of all persuasions."
Die vorliegende Studie entstand im Juli/August 1992 im Auftrag der Israelitischen Kultusgemeinde ... more Die vorliegende Studie entstand im Juli/August 1992 im Auftrag der Israelitischen Kultusgemeinde in Wien. Am 10.5.1992 hatte der Journalist Richard Nimmerrichter, der seit Jahrzehnten unter dem Pseudonym „Staberl“ eine tägliche Kolumne in der auflagenstärksten österreichischen Tageszeitung, der „Neuen Kronenzeitung“ (im Folgenden „NKZ“) publiziert hatte, unter dem Titel „Methoden eines Massenmordes“ einen Text veröffentlicht, der nach Auffassung der israelitischen Kultusgemeinde gegen das österreichische Gesetz zum Verbot nationalsozialistischer Wiederbetätigung verstieß. Um ihre Anzeige auch wissenschaftlich zu untermauern, gab die Kultusgemeinde drei wissenschaftliche Gutachten in Auftrag: neben dem vorliegenden ein zweites sprachwissenschaftliches (Autor: Franz Januschek, Oldenburg) und ein zeithistorisches (Autor: Gerhard Botz, damals Salzburg). Dies ist auch der Grund dafür, warum in der vorliegenden Studie der unmittelbare zeithistorische Kontext sowie historische Fakten aus der NS-Zeit nur kursorisch aufgearbeitet wurden. Die vorliegende Publikation entspricht dem von der Kultusgemeinde in Auftrag gegebenen Gutachten, eine leicht überarbeitete Form ist 1992 als Beiheft 11 der „Wiener Linguistischen Gazette“ erschienen.
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Papers by Helmut Gruber
Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.
Table of Contents
Notes on contributors vii–xi
Analyzing genres in political communication: An introduction
Piotr Cap and Urszula Okulska, 1–26
Part I. Theory-driven approaches
Chapter 1. Genres in political discourse: The case of the ‘inaugural speech’ of Austrian chancellors
Helmut Gruber, 29–71
Chapter 2. Political interviews in context
Anita Fetzer and Peter Bull, 73–99
Chapter 3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate change
Michał Krzyżanowski, 101–133
Chapter 4. The television election night broadcast: A macro genre of political discourse
Gerda Eva Lauerbach, 135–185
Chapter 5. Analyzing meetings in political and business contexts: Different genres – similar strategies?
Ruth Wodak, 187–221
Chapter 6. Presenting politics: Persuasion and performance across genres of political communication
James Moir, 223–235
Part II. Data-driven approaches
Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark’s cooperation with Nazism
Bernhard Forchtner, 239–265
Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speeches
Thorsten Malkmus, 267–295
Chapter 9. Reframing the American Dream: Conceptual metaphor and personal pronouns in the 2008 US presidential debates
Michael Boyd, 297–319
Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning
Katarzyna Molek-Kozakowska, 321–343
Chapter 11. Multimodal legitimation: Looking at and listening to Obama’s ads
Rowan Mackay, 345–377
Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of ‘proximization dynamics’ in Polish and British political blogs
Monika Kopytowska, 379–421
Index 422
“This book is a major contribution to genre analysis. The chapters approach genres in the field of political communication from theory-driven and data-driven perspectives. Based on this theoretical-empirical interdisciplinary approach, the volume brings to light the many complexities of contemporary (political) genres, revisiting the timely questions of, i.a., generic chaining, hybridization and content migration. It is an indispensable source for anyone seeking a methodological framework for studies in the broad spectrum of mutually interactive forms of modern political communication.”
Christina Schäffner
Aston University
"Cap and Okulska's volume provides a crucial update on the conceptual status and the methodology of genre analysis."
Andreas Musolff
University of East Anglia
"The term genre can mean a lot of things, and here they are all good. This collection is a probing and thoughtful contribution to our understanding of political discourse – a rewarding and challenging exegesis for genre theorists of all persuasions."
James R. Martin, University of Sydney"