
Rebecca Braun
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In order to examine this effect, the volume is divided into three sections, Theorizing, Directing, and Analyzing Cultural Impact. The first section considers how cultural impact can be conceived with reference to linguistic usage, cultural memory, popular film, authorship, and elite cultural production. The second section, covering heritage management, dramaturgy, and state-sponsored literary subvention, accounts for how cultural impact is managed in practical terms. The final section applies the theoretical and practical models of impact analysis developed in the first half of the book to individual case studies which further elucidate how public narratives of effect emerge from, evolve within and directly influence the changing cultural realm in the 20th century German context.
English-language throughout, this is a challenging research volume which systematically develops a new conceptual term and area of research in one. Like reception studies before it, cultural impact seeks to examine how cultural meaning is constructed for and by its receivers. Unlike reception studies, the models of cultural transfer developed and communities of reception examined are by no means exclusively text-based or discipline-specific; they retain a distinctly practical, experiential focus, and aim to keep the entirety of the impact process in view.
The essays gathered together in this volume consciously reflect on this wider international perspective. Following an introduction that situates an international approach within wider Grass scholarship and offers a first attempt at conceptualising internationalism with respect to authorship, the contributors explore how Grass and his work lend themselves to being incorporated into other national, international, or indeed trans-national discourses. While the first part of the volume looks at aspects of Grass’s work that either deliberately engage with other nations or particularly encourage a wider literary/socio-theoretical approach, the second part considers the author’s legacy for world history, politics and literature. Grass is presented as a model, whether wholeheartedly emulated or significantly adapted, that is employed by a host of writers, politicians, historians and journalists to a variety of effects.