HAL (Le Centre pour la Communication Scientifique Directe), 2022
Déclaration de divulgation : Les auteurs n'ont pas connaissance de quelconque financement qui pou... more Déclaration de divulgation : Les auteurs n'ont pas connaissance de quelconque financement qui pourrait affecter l'objectivité de cette étude. Conflit d'intérêts : Les auteurs ne signalent aucun conflit d'intérêts.
Zenodo (CERN European Organization for Nuclear Research), Jun 6, 2022
The spatial expansion of tourism and the growing diversification of this activity in the world to... more The spatial expansion of tourism and the growing diversification of this activity in the world to create opportunities for countries, regions and communities to seek to bring about their development. A cluster is a progressive form of business network, which has strong business objectives focusing on improving sales and profits. It makes the exchange of information and technology possible, encouraging different ways of coordination and collaboration within them. Clustering is a process that enables the participants to exploit their synergies and the complementarities between their outputs, involving several benefits. (E.C., 2003). Clusters are vital for regional development increase the competitiveness, the productivity and local businesses' critical mass.In an era where tourism is suffering from the pandemic effects, our paper highlights the role of actors networking on tourism destination attractiveness. Limited research has investigated on tourism clusters; this paper fills this gab by proposing an Innovative tourism cluster as a framework-providing destination with innovative opportunities and solutions to operate in an attractive tourism environment. Hence our main paper question: "what is the role of actors networking, as an innovative tourism cluster, one destination tourism attractiveness?" Our methodology started with a review of relevant literature on innovative tourism cluster, and yet the literature in this respect is scarce and there is a need for more research. Then a qualitative method is undertaken via interviews with different tourism actors. The empirical results validate the need to apply a new framework to develop tourism attractiveness. The paper also provides a contribution to the assessment of tourism industry clusters.
L'objectif de cet article est d'étudier l'effet de l'orientation parties prenante... more L'objectif de cet article est d'étudier l'effet de l'orientation parties prenantes sur la performance organisationnelle. Pour éclaircir les liens entre ces deux variables, nous avons mené une étude empirique sur les structures d'hébergement touristique en milieu rural. Sur la base d'une revue de littérature approfondie, nous avons mobilisé la théorie des parties prenantes. Pour pouvoir analyser minutieusement l'effet de l'orientation parties prenantes sur la performance organisationnelle, nous avons étudié séparément son effet sur la performance financière, l'acquisition et la satisfaction client, l'efficacité des processus interne et sur la satisfaction et la motivation des employés. Les résultats obtenus sont ainsi analysés et discutés en comparaison avec les résultats des recherches antérieures. Ce travail de recherche affirme que l'établissement d'une relation privilégiée avec les parties prenantes a un effet positif sur l'acqu...
Zenodo (CERN European Organization for Nuclear Research), Aug 11, 2022
Déclaration de divulgation : L'auteur n'a pas connaissance de quelconque financement qui pourrait... more Déclaration de divulgation : L'auteur n'a pas connaissance de quelconque financement qui pourrait affecter l'objectivité de cette étude. Conflit d'intérêts : L'auteur ne signale aucun conflit d'intérêts.
Nous tentons à travers cet article de comprendre l'effet de l'attrait du secteur en matiè... more Nous tentons à travers cet article de comprendre l'effet de l'attrait du secteur en matière de développement durable sur la performance organisationnelle. Pour ce faire, nous nous sommes orientés vers les structures d'hébergement touristique en milieu rural. Pour mener à bien cette recherche, nous avons ainsi choisi les structures d'hébergement touristique qui se sont déjà engagées dans cette voie de responsabilité envers l'environnement et la société. C'est pour cette raison que nous avons opté pour les établissements d'hébergement touristique labélisés par le label Qualité & Environnement du Réseau de Développement du Tourisme Rural situé dans la région de Souss Massa. Ce travail s'est basé sur la théorie de Porter qui considère que la performance de l'entreprise est dépendante de l'attrait du secteur. Les résultats obtenus affirment que l'attrait du secteur en matière de développement durable est un facteur déterminent de la performance...
Innovative Approaches to Tourism and Leisure, 2017
In a context of globalization, tourism destinations sustain a fierce competition, they want to de... more In a context of globalization, tourism destinations sustain a fierce competition, they want to develop and strengthen their offer. Thus, attractiveness is increasingly being considered as a crucial factor to their success. In order to earn the biggest market share, these destinations seek to differentiate their product by leveraging key resources and increasing their attractiveness. With 10.3 million tourists in 2016, Morocco succeeded to find its place in the international market by its unique combination of natural, cultural and human capital. However, this number does not reflect the real capacity of the destination. Morocco is a rich country by its heritage and cultural diversity. In fact, the Moroccan gastronomy could play an important role in supporting the attractiveness of the destination. The current research aims to identify the position of the Moroccan gastronomy in the Moroccan tourism offer. To achieve this objective, as a first we apply the methodology of multivariate analysis which consists to study the attributes related to the Moroccan tourism offer in order to classify them according to the type of travel, and see if the Moroccan gastronomy occupies an important position among the essential attributes that characterize the destination. Second step, we proceed to a comparative study between the results obtained from tourists and those obtained from professionals and researchers in the tourism field. Therefore, this research is guided by the following hypothesis: The Moroccan gastronomy is a crucial factor in the attractiveness of the destination. The importance of the Moroccan gastronomy differs according to the type of tourism. The Moroccan gastronomy is a facultative attribute and does not influence on the attractiveness of the destination.
Innovative Approaches to Tourism and Leisure, 2017
In a context of globalization, tourism destinations sustain a fierce competition, they want to de... more In a context of globalization, tourism destinations sustain a fierce competition, they want to develop and strengthen their offer. Thus, attractiveness is increasingly being considered as a crucial factor to their success. In order to earn the biggest market share, these destinations seek to differentiate their product by leveraging key resources and increasing their attractiveness. With 10.3 million tourists in 2016, Morocco succeeded to find its place in the international market by its unique combination of natural, cultural and human capital. However, this number does not reflect the real capacity of the destination. Morocco is a rich country by its heritage and cultural diversity. In fact, the Moroccan gastronomy could play an important role in supporting the attractiveness of the destination. The current research aims to identify the position of the Moroccan gastronomy in the Moroccan tourism offer. To achieve this objective, as a first we apply the methodology of multivariate analysis which consists to study the attributes related to the Moroccan tourism offer in order to classify them according to the type of travel, and see if the Moroccan gastronomy occupies an important position among the essential attributes that characterize the destination. Second step, we proceed to a comparative study between the results obtained from tourists and those obtained from professionals and researchers in the tourism field. Therefore, this research is guided by the following hypothesis: The Moroccan gastronomy is a crucial factor in the attractiveness of the destination. The importance of the Moroccan gastronomy differs according to the type of tourism. The Moroccan gastronomy is a facultative attribute and does not influence on the attractiveness of the destination.
Innovative Approaches to Tourism and Leisure, 2017
In a context of globalization, tourism destinations sustain a fierce competition, they want to de... more In a context of globalization, tourism destinations sustain a fierce competition, they want to develop and strengthen their offer. Thus, attractiveness is increasingly being considered as a crucial factor to their success. In order to earn the biggest market share, these destinations seek to differentiate their product by leveraging key resources and increasing their attractiveness. With 10.3 million tourists in 2016, Morocco succeeded to find its place in the international market by its unique combination of natural, cultural and human capital. However, this number does not reflect the real capacity of the destination. Morocco is a rich country by its heritage and cultural diversity. In fact, the Moroccan gastronomy could play an important role in supporting the attractiveness of the destination. The current research aims to identify the position of the Moroccan gastronomy in the Moroccan tourism offer. To achieve this objective, as a first we apply the methodology of multivariate analysis which consists to study the attributes related to the Moroccan tourism offer in order to classify them according to the type of travel, and see if the Moroccan gastronomy occupies an important position among the essential attributes that characterize the destination. Second step, we proceed to a comparative study between the results obtained from tourists and those obtained from professionals and researchers in the tourism field. Therefore, this research is guided by the following hypothesis: The Moroccan gastronomy is a crucial factor in the attractiveness of the destination. The importance of the Moroccan gastronomy differs according to the type of tourism. The Moroccan gastronomy is a facultative attribute and does not influence on the attractiveness of the destination.
VII Foro Internacional de Turismo Maspalomas Costa Canaria: Congreso internacional el sector turístico ante el cambio de ciclo, 2019, ISBN 978-84-9042-360-8, págs. 38-49, 2019
PNMREVIEW is a specialized journal in the field of management and performance of public and nonpr... more PNMREVIEW is a specialized journal in the field of management and performance of public and nonprofit organizations that seeks to be transversal by its content that covers various disciplines related to the management of these organizations. We expect from authors, wishing to publish in the journal, a scientific rigor and an effective contribution to the development of knowledge. PNMREVIEW welcomes original and well-built manuscripts that can be either: an empirical study, a theoretical article, a literature review, a methodological article, a case study, or a critical analysis of previous publications (articles, books, monographs...)
Destination Image (DI) is a concept that has interested researchers in the field of tourism for m... more Destination Image (DI) is a concept that has interested researchers in the field of tourism for many years. Using many tools to study this concept, researchers have realized that Travel Blogs (TB) can be an excellent means to get a detailed description about the perceptions of tourists, their motivations and their expectations. The present paper, built on a review of literature, links the two concepts of perceived destination image and Travel Blogs and puts in evidence the importance, characteristics and advantages of these important concepts. In the present work, we cite the main postulates made by researchers both on perceived destination image and travel blogs. The main advantage of this paper, is its ability to give an overall picture that can be used for further theoretical model development of the relationship between Travel Blogs and Perceived destination image.
International journal of scientific management and tourism, 2017
espanolLe Maroc est un pays qui dispose de plusieurs potentialites touristiques permettant d’assu... more espanolLe Maroc est un pays qui dispose de plusieurs potentialites touristiques permettant d’assurer la perennite de son activite touristique. De nos jours, la concurrence avec autres destinations touristiques devient de plus en plus effrenee, l’exploitation des potentialites naturelles, humaines, culturelles...etc, s’avere d’une grande importance afin de renforcer l’attractivite de la destination MAROC. Le Maroc, depuis l’aube du temps etait un lieu de rencontre de plusieurs civilisations qui ont gouverne son territoire. Le passage plusieurs dynasties comme ; Les Berberes, les Vandales, les Pheniciens, les Romains, les Arabes etc, et meme la presence des quelques ethnies comme la communaute Juive, contribuait a l’apparition d’une cuisine de contraste. Le tourisme, est une industrie qui repose sur quatre piliers a savoir : Le deplacement, l’hebergement, la restauration et l’objectif du voyage. La gastronomie comme une partie integrante dans la restauration, pourrait jouer un role im...
HAL (Le Centre pour la Communication Scientifique Directe), 2022
Déclaration de divulgation : Les auteurs n'ont pas connaissance de quelconque financement qui pou... more Déclaration de divulgation : Les auteurs n'ont pas connaissance de quelconque financement qui pourrait affecter l'objectivité de cette étude. Conflit d'intérêts : Les auteurs ne signalent aucun conflit d'intérêts.
Zenodo (CERN European Organization for Nuclear Research), Jun 6, 2022
The spatial expansion of tourism and the growing diversification of this activity in the world to... more The spatial expansion of tourism and the growing diversification of this activity in the world to create opportunities for countries, regions and communities to seek to bring about their development. A cluster is a progressive form of business network, which has strong business objectives focusing on improving sales and profits. It makes the exchange of information and technology possible, encouraging different ways of coordination and collaboration within them. Clustering is a process that enables the participants to exploit their synergies and the complementarities between their outputs, involving several benefits. (E.C., 2003). Clusters are vital for regional development increase the competitiveness, the productivity and local businesses' critical mass.In an era where tourism is suffering from the pandemic effects, our paper highlights the role of actors networking on tourism destination attractiveness. Limited research has investigated on tourism clusters; this paper fills this gab by proposing an Innovative tourism cluster as a framework-providing destination with innovative opportunities and solutions to operate in an attractive tourism environment. Hence our main paper question: "what is the role of actors networking, as an innovative tourism cluster, one destination tourism attractiveness?" Our methodology started with a review of relevant literature on innovative tourism cluster, and yet the literature in this respect is scarce and there is a need for more research. Then a qualitative method is undertaken via interviews with different tourism actors. The empirical results validate the need to apply a new framework to develop tourism attractiveness. The paper also provides a contribution to the assessment of tourism industry clusters.
L'objectif de cet article est d'étudier l'effet de l'orientation parties prenante... more L'objectif de cet article est d'étudier l'effet de l'orientation parties prenantes sur la performance organisationnelle. Pour éclaircir les liens entre ces deux variables, nous avons mené une étude empirique sur les structures d'hébergement touristique en milieu rural. Sur la base d'une revue de littérature approfondie, nous avons mobilisé la théorie des parties prenantes. Pour pouvoir analyser minutieusement l'effet de l'orientation parties prenantes sur la performance organisationnelle, nous avons étudié séparément son effet sur la performance financière, l'acquisition et la satisfaction client, l'efficacité des processus interne et sur la satisfaction et la motivation des employés. Les résultats obtenus sont ainsi analysés et discutés en comparaison avec les résultats des recherches antérieures. Ce travail de recherche affirme que l'établissement d'une relation privilégiée avec les parties prenantes a un effet positif sur l'acqu...
Zenodo (CERN European Organization for Nuclear Research), Aug 11, 2022
Déclaration de divulgation : L'auteur n'a pas connaissance de quelconque financement qui pourrait... more Déclaration de divulgation : L'auteur n'a pas connaissance de quelconque financement qui pourrait affecter l'objectivité de cette étude. Conflit d'intérêts : L'auteur ne signale aucun conflit d'intérêts.
Nous tentons à travers cet article de comprendre l'effet de l'attrait du secteur en matiè... more Nous tentons à travers cet article de comprendre l'effet de l'attrait du secteur en matière de développement durable sur la performance organisationnelle. Pour ce faire, nous nous sommes orientés vers les structures d'hébergement touristique en milieu rural. Pour mener à bien cette recherche, nous avons ainsi choisi les structures d'hébergement touristique qui se sont déjà engagées dans cette voie de responsabilité envers l'environnement et la société. C'est pour cette raison que nous avons opté pour les établissements d'hébergement touristique labélisés par le label Qualité & Environnement du Réseau de Développement du Tourisme Rural situé dans la région de Souss Massa. Ce travail s'est basé sur la théorie de Porter qui considère que la performance de l'entreprise est dépendante de l'attrait du secteur. Les résultats obtenus affirment que l'attrait du secteur en matière de développement durable est un facteur déterminent de la performance...
Innovative Approaches to Tourism and Leisure, 2017
In a context of globalization, tourism destinations sustain a fierce competition, they want to de... more In a context of globalization, tourism destinations sustain a fierce competition, they want to develop and strengthen their offer. Thus, attractiveness is increasingly being considered as a crucial factor to their success. In order to earn the biggest market share, these destinations seek to differentiate their product by leveraging key resources and increasing their attractiveness. With 10.3 million tourists in 2016, Morocco succeeded to find its place in the international market by its unique combination of natural, cultural and human capital. However, this number does not reflect the real capacity of the destination. Morocco is a rich country by its heritage and cultural diversity. In fact, the Moroccan gastronomy could play an important role in supporting the attractiveness of the destination. The current research aims to identify the position of the Moroccan gastronomy in the Moroccan tourism offer. To achieve this objective, as a first we apply the methodology of multivariate analysis which consists to study the attributes related to the Moroccan tourism offer in order to classify them according to the type of travel, and see if the Moroccan gastronomy occupies an important position among the essential attributes that characterize the destination. Second step, we proceed to a comparative study between the results obtained from tourists and those obtained from professionals and researchers in the tourism field. Therefore, this research is guided by the following hypothesis: The Moroccan gastronomy is a crucial factor in the attractiveness of the destination. The importance of the Moroccan gastronomy differs according to the type of tourism. The Moroccan gastronomy is a facultative attribute and does not influence on the attractiveness of the destination.
Innovative Approaches to Tourism and Leisure, 2017
In a context of globalization, tourism destinations sustain a fierce competition, they want to de... more In a context of globalization, tourism destinations sustain a fierce competition, they want to develop and strengthen their offer. Thus, attractiveness is increasingly being considered as a crucial factor to their success. In order to earn the biggest market share, these destinations seek to differentiate their product by leveraging key resources and increasing their attractiveness. With 10.3 million tourists in 2016, Morocco succeeded to find its place in the international market by its unique combination of natural, cultural and human capital. However, this number does not reflect the real capacity of the destination. Morocco is a rich country by its heritage and cultural diversity. In fact, the Moroccan gastronomy could play an important role in supporting the attractiveness of the destination. The current research aims to identify the position of the Moroccan gastronomy in the Moroccan tourism offer. To achieve this objective, as a first we apply the methodology of multivariate analysis which consists to study the attributes related to the Moroccan tourism offer in order to classify them according to the type of travel, and see if the Moroccan gastronomy occupies an important position among the essential attributes that characterize the destination. Second step, we proceed to a comparative study between the results obtained from tourists and those obtained from professionals and researchers in the tourism field. Therefore, this research is guided by the following hypothesis: The Moroccan gastronomy is a crucial factor in the attractiveness of the destination. The importance of the Moroccan gastronomy differs according to the type of tourism. The Moroccan gastronomy is a facultative attribute and does not influence on the attractiveness of the destination.
Innovative Approaches to Tourism and Leisure, 2017
In a context of globalization, tourism destinations sustain a fierce competition, they want to de... more In a context of globalization, tourism destinations sustain a fierce competition, they want to develop and strengthen their offer. Thus, attractiveness is increasingly being considered as a crucial factor to their success. In order to earn the biggest market share, these destinations seek to differentiate their product by leveraging key resources and increasing their attractiveness. With 10.3 million tourists in 2016, Morocco succeeded to find its place in the international market by its unique combination of natural, cultural and human capital. However, this number does not reflect the real capacity of the destination. Morocco is a rich country by its heritage and cultural diversity. In fact, the Moroccan gastronomy could play an important role in supporting the attractiveness of the destination. The current research aims to identify the position of the Moroccan gastronomy in the Moroccan tourism offer. To achieve this objective, as a first we apply the methodology of multivariate analysis which consists to study the attributes related to the Moroccan tourism offer in order to classify them according to the type of travel, and see if the Moroccan gastronomy occupies an important position among the essential attributes that characterize the destination. Second step, we proceed to a comparative study between the results obtained from tourists and those obtained from professionals and researchers in the tourism field. Therefore, this research is guided by the following hypothesis: The Moroccan gastronomy is a crucial factor in the attractiveness of the destination. The importance of the Moroccan gastronomy differs according to the type of tourism. The Moroccan gastronomy is a facultative attribute and does not influence on the attractiveness of the destination.
VII Foro Internacional de Turismo Maspalomas Costa Canaria: Congreso internacional el sector turístico ante el cambio de ciclo, 2019, ISBN 978-84-9042-360-8, págs. 38-49, 2019
PNMREVIEW is a specialized journal in the field of management and performance of public and nonpr... more PNMREVIEW is a specialized journal in the field of management and performance of public and nonprofit organizations that seeks to be transversal by its content that covers various disciplines related to the management of these organizations. We expect from authors, wishing to publish in the journal, a scientific rigor and an effective contribution to the development of knowledge. PNMREVIEW welcomes original and well-built manuscripts that can be either: an empirical study, a theoretical article, a literature review, a methodological article, a case study, or a critical analysis of previous publications (articles, books, monographs...)
Destination Image (DI) is a concept that has interested researchers in the field of tourism for m... more Destination Image (DI) is a concept that has interested researchers in the field of tourism for many years. Using many tools to study this concept, researchers have realized that Travel Blogs (TB) can be an excellent means to get a detailed description about the perceptions of tourists, their motivations and their expectations. The present paper, built on a review of literature, links the two concepts of perceived destination image and Travel Blogs and puts in evidence the importance, characteristics and advantages of these important concepts. In the present work, we cite the main postulates made by researchers both on perceived destination image and travel blogs. The main advantage of this paper, is its ability to give an overall picture that can be used for further theoretical model development of the relationship between Travel Blogs and Perceived destination image.
International journal of scientific management and tourism, 2017
espanolLe Maroc est un pays qui dispose de plusieurs potentialites touristiques permettant d’assu... more espanolLe Maroc est un pays qui dispose de plusieurs potentialites touristiques permettant d’assurer la perennite de son activite touristique. De nos jours, la concurrence avec autres destinations touristiques devient de plus en plus effrenee, l’exploitation des potentialites naturelles, humaines, culturelles...etc, s’avere d’une grande importance afin de renforcer l’attractivite de la destination MAROC. Le Maroc, depuis l’aube du temps etait un lieu de rencontre de plusieurs civilisations qui ont gouverne son territoire. Le passage plusieurs dynasties comme ; Les Berberes, les Vandales, les Pheniciens, les Romains, les Arabes etc, et meme la presence des quelques ethnies comme la communaute Juive, contribuait a l’apparition d’une cuisine de contraste. Le tourisme, est une industrie qui repose sur quatre piliers a savoir : Le deplacement, l’hebergement, la restauration et l’objectif du voyage. La gastronomie comme une partie integrante dans la restauration, pourrait jouer un role im...
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