United Fresh is the only pan-produce industry organisation working in New Zealand for New Zealand members. Membership is open to all involved in the fresh produce industry. There are no levies; contributions are on a voluntary basis, which means you are able to tailor your membership to suit your organisation.

United Fresh develops a wide range of valuable and relevant resources for members. These resources include Nutrition Information Panels for all fresh fruit and vegetables and a guide to making the associated health and nutrient claims. 5+ A Day promotional collateral is available for all members, along with a library of photography which members are able to access.