The study proposes an analysis of the opinions of the parents of Braşov concerning the offer of l... more The study proposes an analysis of the opinions of the parents of Braşov concerning the offer of leisure activities for preschool children. The objectives of this exploratory study aimed at the identification of the leisure activities in which the children of the interviewed subjects engage, the reasons why they engage in such activities, as well as at identifying the extent to which the offer of leisure activities for preschool children is known to the public and finding manners in which the offer could be improved. The research method was the semi-structured in-depth interview, applied to 12 subjects. The data analysis reveals the fact that the parents are preoccupied with the leisure activities aimed at the development of their children's personality, and that they are not satisfied with the variety, content and quality of the services available at present.
This study intends to identify the reasons which determine young people to choose fast-food resta... more This study intends to identify the reasons which determine young people to choose fast-food restaurants, as well as the criteria they bear in mind, when they choose such places to eat. There are relatively a few studies in Romania, on this field, which deal with young people's perceptions about fast-food and the products they offer. This study intends to add new information to the specific literature in this field, where we face a growing number of fast -food restaurants and a huge interest young people shown them. The sample included 13 students from Transilvania University in Brasov. Although the research method is a qualitative one, using the focus-group, the results can be taken into consideration by the public decisional factors in the fast-food field in order to elaborate the proper strategies to attract and keep the young consumers.
The present paper proposes to identify the main differences between fast-foods and restaurants, t... more The present paper proposes to identify the main differences between fast-foods and restaurants, the occasions on which the services offered by each of these two types of food service units are used, and also their segments of consumers, from the young people's perspective. This study was conceived with students from "Transilvania" University in Braşov, and the research method was the 'focus-group'. The results of the research reveal that the young people prefer to dine at a fast-food, due to its ability to adapt its offer to them, by meeting their nutritional and socializing needs. The restaurant is chosen by the young people for celebrating special events, for business meetings and for other situations, such as dining out with the family, with an older person, with a visitor from another country or with other people whom the young people wish to impress. Although the research method is a qualitative one and cannot be extended to the entire population, the results can be used by the restaurants' managers to conceive some appropriate strategies for attracting and building the young people's loyalty.
The present economic crisis has had a powerful impact on the restaurants in the city of Brașov, w... more The present economic crisis has had a powerful impact on the restaurants in the city of Brașov, which have confronted themselves in the past years both with a decrease in the number of consumers, and with a reduction in the consumption of products and public food services. In this context, this survey aims to analyze the perceptions of the restaurant managers in the city of Brașov regarding the quality of products and services they offer to the consumers, by using, in this sense, one of the techniques that are specific to qualitative research that is the semidirective indepth interview method.
By studying consumer behavior, marketing specialists want to find out how consumers choose goods/... more By studying consumer behavior, marketing specialists want to find out how consumers choose goods/services and what the factors that influence their choice are. In tourism the analysis of the consumer behavior is more difficult because the structure of the product is totally different than the one of goods in general, and the decision of buying is supported mostly by subjective factors, emotional, and not necessarily on economic factors that are easier to be observed. The present work aims to create a profile of Brasov people as tourist whose premises is set by a marketing research on observing the attitudes, opinions and behaviors of tourists towards choosing a holiday destination.
The study proposes an analysis of the opinions of the parents of Braşov concerning the offer of l... more The study proposes an analysis of the opinions of the parents of Braşov concerning the offer of leisure activities for preschool children. The objectives of this exploratory study aimed at the identification of the leisure activities in which the children of the interviewed subjects engage, the reasons why they engage in such activities, as well as at identifying the extent to which the offer of leisure activities for preschool children is known to the public and finding manners in which the offer could be improved. The research method was the semi-structured in-depth interview, applied to 12 subjects. The data analysis reveals the fact that the parents are preoccupied with the leisure activities aimed at the development of their children's personality, and that they are not satisfied with the variety, content and quality of the services available at present.
This study intends to identify the reasons which determine young people to choose fast-food resta... more This study intends to identify the reasons which determine young people to choose fast-food restaurants, as well as the criteria they bear in mind, when they choose such places to eat. There are relatively a few studies in Romania, on this field, which deal with young people's perceptions about fast-food and the products they offer. This study intends to add new information to the specific literature in this field, where we face a growing number of fast -food restaurants and a huge interest young people shown them. The sample included 13 students from Transilvania University in Brasov. Although the research method is a qualitative one, using the focus-group, the results can be taken into consideration by the public decisional factors in the fast-food field in order to elaborate the proper strategies to attract and keep the young consumers.
The present paper proposes to identify the main differences between fast-foods and restaurants, t... more The present paper proposes to identify the main differences between fast-foods and restaurants, the occasions on which the services offered by each of these two types of food service units are used, and also their segments of consumers, from the young people's perspective. This study was conceived with students from "Transilvania" University in Braşov, and the research method was the 'focus-group'. The results of the research reveal that the young people prefer to dine at a fast-food, due to its ability to adapt its offer to them, by meeting their nutritional and socializing needs. The restaurant is chosen by the young people for celebrating special events, for business meetings and for other situations, such as dining out with the family, with an older person, with a visitor from another country or with other people whom the young people wish to impress. Although the research method is a qualitative one and cannot be extended to the entire population, the results can be used by the restaurants' managers to conceive some appropriate strategies for attracting and building the young people's loyalty.
The present economic crisis has had a powerful impact on the restaurants in the city of Brașov, w... more The present economic crisis has had a powerful impact on the restaurants in the city of Brașov, which have confronted themselves in the past years both with a decrease in the number of consumers, and with a reduction in the consumption of products and public food services. In this context, this survey aims to analyze the perceptions of the restaurant managers in the city of Brașov regarding the quality of products and services they offer to the consumers, by using, in this sense, one of the techniques that are specific to qualitative research that is the semidirective indepth interview method.
By studying consumer behavior, marketing specialists want to find out how consumers choose goods/... more By studying consumer behavior, marketing specialists want to find out how consumers choose goods/services and what the factors that influence their choice are. In tourism the analysis of the consumer behavior is more difficult because the structure of the product is totally different than the one of goods in general, and the decision of buying is supported mostly by subjective factors, emotional, and not necessarily on economic factors that are easier to be observed. The present work aims to create a profile of Brasov people as tourist whose premises is set by a marketing research on observing the attitudes, opinions and behaviors of tourists towards choosing a holiday destination.
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