Active Ageing by OssCom Centro di ricerca sui media e la comunicazione
IOS Press, Amsterdam, The Netherlands, 2014
Ageing in western society has become a key issue in political and
academic debate: politicians,... more Ageing in western society has become a key issue in political and
academic debate: politicians, sociologists, doctors, demographers, psychologists, economists are trying to understand how ageing will impact our future society. In this frame, media and communication technologies seem to be more and more relevant for the elderly, thanks to those services and devices helping people to grow old actively. Technologies, the Internet and ICTs could help the elderly to improve their quality of life, to be healthy and independent and to get better assistance. Our ongoing research investigates the relationship between the elderly and use of technologies, and explores the role played by media and ICTs in building a friendly and positive environment for the elderly, and in constructing and maintaining social relations and promoting healthy ageing. Specifically, the research will investigate the use of ICTs by the elderly by taking into account two different perspectives: a) Exchanges between generations: lengthening of life corresponds to a longer period of cohabitation between at least three generations (grandparents, children, grandchildren), and also of co-use of digital media. The research wants to investigate relations between two age groups (grandparents and grandchildren; young people and older people) to understand the dynamics of intergenerational mutuality in the use of technologies and ICTs. b) Media, ICTs, Health: the Western world is increasingly populated by elderly population. Technologies and ICTs can help elderly people to improve their quality of life, to be healthy and independent and to get better assistance. ICTs should encourage active ageing and, in the case of health technologies, new models of care. The project, lasting 1 year, is based on (1) a survey on young elderly (65-74 yrs) population in Italy, and (2) a field-work which consists of family interviews and ethnographical sections in natural contexts.
First report on research results about italian young elders. The english report is following.
Italia parece tener un retraso de unos diez años en comparación con otros países más digitalizado... more Italia parece tener un retraso de unos diez años en comparación con otros países más digitalizados, tanto en el uso de las TIC por las personas mayores como en el estudio de la relación entre las TIC y los mayores de 65 años. Por ello, se hace urgente examinar los factores que influyen en la adopción de las tecnologías por los mayores y la capacidad real de estas para proporcionar recursos culturales e interactivos, útiles para mejorar el envejecimiento activo y mejorar su calidad de vida en salud y vida social. Este trabajo describe los principales resultados de un estudio que involucró a 900 italianos de 65 a 74 años, en el marco de un proyecto nacional de investigación sobre el envejecimiento activo. El estudio indaga en las características sociodemográficas de los mayores italianos usuarios de Internet y en los factores que influyen en el uso de las TIC. Los resultados evidencian que existe una fuerte brecha digital entre los mayores, influenciada por el contexto económico y cultural. En cuanto al envejecimiento activo, se demuestra que los mayores altamente digitales presentan una mejor vida saludable en su envejecimiento, sin poderse concluir que el uso de las TIC garantice la inclusión y participación.
Brands & Social Media by OssCom Centro di ricerca sui media e la comunicazione
The widespread diffusion of social networks and content sharing platforms, broadly defined as soc... more The widespread diffusion of social networks and content sharing platforms, broadly defined as social media, rapidly brought companies to try and exploit these new tools for marketing and business communication purposes (Kaplan & Haenlein, 2010). Therefore, understanding how these platforms are used to engage with users, and how companies use them to comunicate their brands, has become increasingly important.
This paper will present the results of a research conducted by Osscom (Research Center on Media and Communication) and Digital PR, a public relations company, with the aim of answering to the following questions: how are companies using social media to communicate their corporate brands? Through which platforms? And how effectively are they engaging with users/consumers? Which companies are performing
better?
The first part of the presentation will then outline the research design and discuss the methodological framework, comparing it with similar research methodologies (Giglietto & Lovari, 2012). The ‘newness’ of these marketing tools, in fact, call for hybrid approaches which are not limited to purely quantitative data. Qualitative aspects are fundamental to understand the different behaviours of companies on social media, and their
integration with quantitative data has proved an effective method to integrate the brand performance with its
communicative strategy.
After identifying five relevant industry sectors (Consumer Electronics, Automobile, Banks&Insurance, Retail, Services), a panel of one hundred brands was selected in order to map their corporate profiles and to asses their performace and communicative strategies. The analysis was based on the four main social media used in Italy: blogs, Facebook, Twitter and YouTube. Data was collected both through manual count of relevant metrics (supported where possible by social media metrics tools), and through an interpretative grid of relevant
qualitative dimensions. Amongst the data considered, in fact, besides number of likes, comments, fans and followers, the dimensions taken into account regarded the coherence of corporate identity, the interconnection and cross-linking of platforms, ad hoc features of profiles and the communicative strategies adopted. The combined data resulted in a score board and five different ranks.
The second part of the paper will then present the results. Besides the ranking, different communicative styles were identified within each sector: from mono to multi-platform, from extensive to intensive use, from a ‘static’ to a ‘dynamic’ approach to social media.
Lastly, the conclusions will focus on the streght and weaknesses of this methodology, on the different outputs of the research, and, lastly, on the benefits and limitations of mixing academic and business points of view within a research design and conduction.
Report finale della ricerca realizzata da OssCom - Centro di ricerca sui media e la comunicazione... more Report finale della ricerca realizzata da OssCom - Centro di ricerca sui media e la comunicazione dell'Università Cattolica per Digital PR con l'obiettivo di analizzare la comunicazione di brand sui social media in Italia.
Children's Television by OssCom Centro di ricerca sui media e la comunicazione
Terzo, e ultimo, rapporto che chiude l’indagine triennale che OssCom, Centro di ricerca sui media... more Terzo, e ultimo, rapporto che chiude l’indagine triennale che OssCom, Centro di ricerca sui media e la comunicazione dell’Università Cattolica, ha realizzato con il supporto di Sky Italia per conto di Focus in media – Osservatorio della Fondazione per la Sussidiarietà sul tema della Children’s Television (CT), cioè della televisione rivolta ai bambini e ai preadolescenti nel nostro Paese. Dopo l’analisi dell’offerta di televisione tematica destinata a questo target specifico (primo rapporto) e la descrizione dei discorsi sociali a carattere normativo che esprimono le aspettative nutrite dai diversi attori e stakeholder nei confronti della CT (secondo rapporto), questo report presenta una raccolta ragionata di testimonianze privilegiate maturate nel contesto dell’intero ecosistema della CT. Le domande di ricerca a cui il report risponde è “quali condizioni rendono più facile che la CT risponda efficacemente a tali aspettative” e “perché la CT non è sempre in grado di soddisfarle”. Si è trattato, dunque, di cogliere punti di forza e punti di debolezza della CT in un’ottica sistemica: cercando, cioè, di prendere in considerazione la complessità delle relazioni che legano fra di loro gli attori della filiera produttiva e distributiva, le istituzioni volte alla regolamentazione e al controllo della programmazione, i pubblici diretti e indiretti di questa forma di produzione culturale.
Secondo report dell’indagine triennale che OssCom, Centro di ricerca sui media e la comunicazione... more Secondo report dell’indagine triennale che OssCom, Centro di ricerca sui media e la comunicazione dell’Università Cattolica, sta realizzando per Focus in Media, l’osservatorio sulla comunicazione e i media della Fondazione per la Sussidiarietà. In questo report si presenta l’analisi delle aspettative che i diversi soggetti sociali interessati (mercato, istituzioni, società civile, ricercatori) nutrono nei confronti della programmazione della Children’s Television.
Report della prima annualità della ricerca "Televisione e Infanzia" realizzata da OssCom – Centro... more Report della prima annualità della ricerca "Televisione e Infanzia" realizzata da OssCom – Centro di ricerca sui media e la comunicazione dell’Università Cattolica del Sacro Cuore per conto della Fondazione per la Sussidiarietà, nel quadro delle attività di Focus in Media, al fine di ricostruire e descrivere l’offerta televisiva specificamente rivolta al pubblico dei bambini e dei preadolescenti. Il report si concentra sull'analisi della letteratura, il quadro normativo di riferimento e l'offerta televisiva a livello italiano e il rapporto fra editoria e Children's Television.
Children & Media by OssCom Centro di ricerca sui media e la comunicazione
Il report illustra i risultati di una ricerca sul rapporto fra Millennial Kids (bambini fra i 4 e... more Il report illustra i risultati di una ricerca sul rapporto fra Millennial Kids (bambini fra i 4 e i 14 anni) e media che ha coinvolto 70 bambini e le loro famiglie condotta con una metodologia multisituata di carattere qualitativo e realizzata nel 2010 da OssCom - Centro di ricerca sui media e la comunicazione dell'Università Cattolica con MTV LAB.
Despite the growing number of very young children who go online and who are using a wide range of... more Despite the growing number of very young children who go online and who are using a wide range of technologies, little is known about children’s interactions with those technologies. This report presents a pilot qualitative study coordinated by the Joint Research Centre of the EC, designed and implemented in collaboration with a selected group of academic partners in different European countries that aims at pioneering in Europe the exploration of young children and their families` experiences with new technologies. It presents its results and discuss the findings at cross-national level on how children between zero and eight engage with digital technologies such as smartphones, tablets, computers and games; how far parents mediate this engagement and their awareness on the risks-opportunities balance. The report concludes on recommendations to parents, industries and policymakers.
Net Children Go Mobile by OssCom Centro di ricerca sui media e la comunicazione
Final Report of the Net Children Go Mobile project, co-founded by the EC's Safer Internet Program... more Final Report of the Net Children Go Mobile project, co-founded by the EC's Safer Internet Programme (now Better Internet for Kids) to investigate through quantitative and qualitative methods how the changing conditions of internet access and use - namely, mobile internet and mobile-convergent media - bring greater, fewer or newer risks to children's online safety.
Participating countries include Denmark, Italy, Romania, and the UK, who have been directly funded by the EC's Safer Internet Programme; and Belgium, Germany, Ireland, Portugal, and Spain, who joined the project on a self-funded basis.
This report is the updated version of the full findings report Net Children Go Mobile: risks and ... more This report is the updated version of the full findings report Net Children Go Mobile: risks and opportunities, launched on Safer Internet Day 2014.
It presents the findings of a survey that involved 3,500 children aged 9-16 who are internet users and their parents in seven European countries. The fieldwork was conducted between May and July 2013 in Denmark, Italy, Romania and the UK; between November and December 2013 in Ireland; and between February and March 2014 in Belgium and Portugal.
This report offers further analysis of the survey findings already reported in:
Mascheroni, G. a... more This report offers further analysis of the survey findings already reported in:
Mascheroni, G. and Olafsson, K. (2014). Net Children go Mobile: Risks and Opportunities (2nd edition).
More specifically, the report compares several key findings by countries. The aim is to highlight cross-national variations in five main areas (see below) and thus to provide a basis for further exploration of cross-cultural differences. These
five areas are:
• The adoption and use of smartphones.
• The consequences of smartphone use in terms of sociability and dependence.
• Online risks and harm.
• Parental mediation.
• School regulation and mediation
Questo report presenta i dati italiani, quantitativi e qualitativi, raccolti nel 2013 e 2014 come... more Questo report presenta i dati italiani, quantitativi e qualitativi, raccolti nel 2013 e 2014 come parte del progetto Net Children Go Mobile. Le specificità del contesto italiano saranno evidenziate a partire dal confronto con i dati emersi negli altri paesi europei.
Inoltre, i dati del 2013 saranno confrontati con i dati di EU Kids Online2 (Livingstone et al., 2011; Mascheroni, 2012) per fotografare come è cambiato l’uso di internet fra i ragazzi italiani.
The Net Children Go Mobile project, co-founded by the EC's Safer Internet Programme (now Better I... more The Net Children Go Mobile project, co-founded by the EC's Safer Internet Programme (now Better Internet for Kids) has the aim to investigate through quantitative and qualitative methods how the changing conditions of internet access and use - namely, mobile internet and mobile-convergent media - bring greater, fewer or newer risks to children's online safety.
This report contains policy recommendations and country-specific highlights and recommendations.
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Active Ageing by OssCom Centro di ricerca sui media e la comunicazione
academic debate: politicians, sociologists, doctors, demographers, psychologists, economists are trying to understand how ageing will impact our future society. In this frame, media and communication technologies seem to be more and more relevant for the elderly, thanks to those services and devices helping people to grow old actively. Technologies, the Internet and ICTs could help the elderly to improve their quality of life, to be healthy and independent and to get better assistance. Our ongoing research investigates the relationship between the elderly and use of technologies, and explores the role played by media and ICTs in building a friendly and positive environment for the elderly, and in constructing and maintaining social relations and promoting healthy ageing. Specifically, the research will investigate the use of ICTs by the elderly by taking into account two different perspectives: a) Exchanges between generations: lengthening of life corresponds to a longer period of cohabitation between at least three generations (grandparents, children, grandchildren), and also of co-use of digital media. The research wants to investigate relations between two age groups (grandparents and grandchildren; young people and older people) to understand the dynamics of intergenerational mutuality in the use of technologies and ICTs. b) Media, ICTs, Health: the Western world is increasingly populated by elderly population. Technologies and ICTs can help elderly people to improve their quality of life, to be healthy and independent and to get better assistance. ICTs should encourage active ageing and, in the case of health technologies, new models of care. The project, lasting 1 year, is based on (1) a survey on young elderly (65-74 yrs) population in Italy, and (2) a field-work which consists of family interviews and ethnographical sections in natural contexts.
Brands & Social Media by OssCom Centro di ricerca sui media e la comunicazione
This paper will present the results of a research conducted by Osscom (Research Center on Media and Communication) and Digital PR, a public relations company, with the aim of answering to the following questions: how are companies using social media to communicate their corporate brands? Through which platforms? And how effectively are they engaging with users/consumers? Which companies are performing
better?
The first part of the presentation will then outline the research design and discuss the methodological framework, comparing it with similar research methodologies (Giglietto & Lovari, 2012). The ‘newness’ of these marketing tools, in fact, call for hybrid approaches which are not limited to purely quantitative data. Qualitative aspects are fundamental to understand the different behaviours of companies on social media, and their
integration with quantitative data has proved an effective method to integrate the brand performance with its
communicative strategy.
After identifying five relevant industry sectors (Consumer Electronics, Automobile, Banks&Insurance, Retail, Services), a panel of one hundred brands was selected in order to map their corporate profiles and to asses their performace and communicative strategies. The analysis was based on the four main social media used in Italy: blogs, Facebook, Twitter and YouTube. Data was collected both through manual count of relevant metrics (supported where possible by social media metrics tools), and through an interpretative grid of relevant
qualitative dimensions. Amongst the data considered, in fact, besides number of likes, comments, fans and followers, the dimensions taken into account regarded the coherence of corporate identity, the interconnection and cross-linking of platforms, ad hoc features of profiles and the communicative strategies adopted. The combined data resulted in a score board and five different ranks.
The second part of the paper will then present the results. Besides the ranking, different communicative styles were identified within each sector: from mono to multi-platform, from extensive to intensive use, from a ‘static’ to a ‘dynamic’ approach to social media.
Lastly, the conclusions will focus on the streght and weaknesses of this methodology, on the different outputs of the research, and, lastly, on the benefits and limitations of mixing academic and business points of view within a research design and conduction.
Children's Television by OssCom Centro di ricerca sui media e la comunicazione
Children & Media by OssCom Centro di ricerca sui media e la comunicazione
Net Children Go Mobile by OssCom Centro di ricerca sui media e la comunicazione
Participating countries include Denmark, Italy, Romania, and the UK, who have been directly funded by the EC's Safer Internet Programme; and Belgium, Germany, Ireland, Portugal, and Spain, who joined the project on a self-funded basis.
It presents the findings of a survey that involved 3,500 children aged 9-16 who are internet users and their parents in seven European countries. The fieldwork was conducted between May and July 2013 in Denmark, Italy, Romania and the UK; between November and December 2013 in Ireland; and between February and March 2014 in Belgium and Portugal.
Mascheroni, G. and Olafsson, K. (2014). Net Children go Mobile: Risks and Opportunities (2nd edition).
More specifically, the report compares several key findings by countries. The aim is to highlight cross-national variations in five main areas (see below) and thus to provide a basis for further exploration of cross-cultural differences. These
five areas are:
• The adoption and use of smartphones.
• The consequences of smartphone use in terms of sociability and dependence.
• Online risks and harm.
• Parental mediation.
• School regulation and mediation
Inoltre, i dati del 2013 saranno confrontati con i dati di EU Kids Online2 (Livingstone et al., 2011; Mascheroni, 2012) per fotografare come è cambiato l’uso di internet fra i ragazzi italiani.
This report contains policy recommendations and country-specific highlights and recommendations.
academic debate: politicians, sociologists, doctors, demographers, psychologists, economists are trying to understand how ageing will impact our future society. In this frame, media and communication technologies seem to be more and more relevant for the elderly, thanks to those services and devices helping people to grow old actively. Technologies, the Internet and ICTs could help the elderly to improve their quality of life, to be healthy and independent and to get better assistance. Our ongoing research investigates the relationship between the elderly and use of technologies, and explores the role played by media and ICTs in building a friendly and positive environment for the elderly, and in constructing and maintaining social relations and promoting healthy ageing. Specifically, the research will investigate the use of ICTs by the elderly by taking into account two different perspectives: a) Exchanges between generations: lengthening of life corresponds to a longer period of cohabitation between at least three generations (grandparents, children, grandchildren), and also of co-use of digital media. The research wants to investigate relations between two age groups (grandparents and grandchildren; young people and older people) to understand the dynamics of intergenerational mutuality in the use of technologies and ICTs. b) Media, ICTs, Health: the Western world is increasingly populated by elderly population. Technologies and ICTs can help elderly people to improve their quality of life, to be healthy and independent and to get better assistance. ICTs should encourage active ageing and, in the case of health technologies, new models of care. The project, lasting 1 year, is based on (1) a survey on young elderly (65-74 yrs) population in Italy, and (2) a field-work which consists of family interviews and ethnographical sections in natural contexts.
This paper will present the results of a research conducted by Osscom (Research Center on Media and Communication) and Digital PR, a public relations company, with the aim of answering to the following questions: how are companies using social media to communicate their corporate brands? Through which platforms? And how effectively are they engaging with users/consumers? Which companies are performing
better?
The first part of the presentation will then outline the research design and discuss the methodological framework, comparing it with similar research methodologies (Giglietto & Lovari, 2012). The ‘newness’ of these marketing tools, in fact, call for hybrid approaches which are not limited to purely quantitative data. Qualitative aspects are fundamental to understand the different behaviours of companies on social media, and their
integration with quantitative data has proved an effective method to integrate the brand performance with its
communicative strategy.
After identifying five relevant industry sectors (Consumer Electronics, Automobile, Banks&Insurance, Retail, Services), a panel of one hundred brands was selected in order to map their corporate profiles and to asses their performace and communicative strategies. The analysis was based on the four main social media used in Italy: blogs, Facebook, Twitter and YouTube. Data was collected both through manual count of relevant metrics (supported where possible by social media metrics tools), and through an interpretative grid of relevant
qualitative dimensions. Amongst the data considered, in fact, besides number of likes, comments, fans and followers, the dimensions taken into account regarded the coherence of corporate identity, the interconnection and cross-linking of platforms, ad hoc features of profiles and the communicative strategies adopted. The combined data resulted in a score board and five different ranks.
The second part of the paper will then present the results. Besides the ranking, different communicative styles were identified within each sector: from mono to multi-platform, from extensive to intensive use, from a ‘static’ to a ‘dynamic’ approach to social media.
Lastly, the conclusions will focus on the streght and weaknesses of this methodology, on the different outputs of the research, and, lastly, on the benefits and limitations of mixing academic and business points of view within a research design and conduction.
Participating countries include Denmark, Italy, Romania, and the UK, who have been directly funded by the EC's Safer Internet Programme; and Belgium, Germany, Ireland, Portugal, and Spain, who joined the project on a self-funded basis.
It presents the findings of a survey that involved 3,500 children aged 9-16 who are internet users and their parents in seven European countries. The fieldwork was conducted between May and July 2013 in Denmark, Italy, Romania and the UK; between November and December 2013 in Ireland; and between February and March 2014 in Belgium and Portugal.
Mascheroni, G. and Olafsson, K. (2014). Net Children go Mobile: Risks and Opportunities (2nd edition).
More specifically, the report compares several key findings by countries. The aim is to highlight cross-national variations in five main areas (see below) and thus to provide a basis for further exploration of cross-cultural differences. These
five areas are:
• The adoption and use of smartphones.
• The consequences of smartphone use in terms of sociability and dependence.
• Online risks and harm.
• Parental mediation.
• School regulation and mediation
Inoltre, i dati del 2013 saranno confrontati con i dati di EU Kids Online2 (Livingstone et al., 2011; Mascheroni, 2012) per fotografare come è cambiato l’uso di internet fra i ragazzi italiani.
This report contains policy recommendations and country-specific highlights and recommendations.