Project Summary

Hatmill provides end-to-end supply chain and logistics support, delivering measurable improvements across warehouses, transport, forecasting, and inventory management. Their goal: to make clients more profitable and transform their customers’ experience.

About Client

Client: Hatmill
Industry: Supply Chain Consultants
Website: hatmill.com

The Team

Lee Hart

Lee

Elise Servan

Elise

Project Results

As a fast-growing consultancy, Hatmill needed a website that reflected their expertise and also drove meaningful conversions. The new website has become a cornerstone of Hatmill’s marketing strategy, boosting visibility, engagement, and lead generation.

The Numbers

+72%

users in first 6 months

+81%

page views

Instant Uplift

in rankings after launch

The Problem

Hatmill’s previous website no longer reflected their growth or ambition. It lacked the usability, clarity, and conversion focus needed to support their expanding marketing efforts. Navigation was complex, content was hard to find, and the site didn’t effectively communicate the breadth of Hatmill’s expertise or value proposition.

They needed a website that could act as the foundation for all future digital marketing campaigns, accessible, engaging, and designed to convert.

 

The Solution

We designed and developed a completely new website from the ground up, a bespoke, conversion-focused platform built on a custom theme.

The new site was strategically structured to:

  • Educate and inform potential clients researching supply chain consultancy services
  • Guide users seamlessly through Hatmill’s service offerings with a simple, intuitive navigation and a page depth of no more than three levels
  • Encourage conversions through clear calls to action and strategically placed enquiry opportunities
  • Support SEO and content marketing, forming the foundation of future digital growth
  • Every element, from structure to styling, was created to position Hatmill as a trusted, forward-thinking consultancy while ensuring the site remained easy to update and scalable as the business continues to grow.

 

The Outcome

The result is a modern, accessible, and high-performing website that embodies Hatmill’s reputation for precision and efficiency.

The new digital platform now attracts significantly more traffic, keeps visitors engaged for longer, and drives a higher volume of qualified leads. Hatmill’s online presence finally reflects the calibre of their consultancy, confident, clear, and conversion-driven.

 

The Takeaway

By focusing on user experience, clarity, and conversion strategy, we transformed Hatmill’s website into a powerful marketing tool. The project demonstrates how thoughtful design and technical precision can elevate a growing consultancy’s digital presence, turning online visitors into engaged clients.

 

Hatmill Case Study