Опис
WordPress native tracking plugin
Metrion natively tracks key ecommerce and lead interactions directly from WordPress and it’s most used ecommerce-plugin; Woo (Woocommerce).
Native tracking entails that data is collected by listening to the build-in triggers of WordPress and Woo instead of building layers of ‘technical trackings cosmetics’ on-top-off its foundations, making trackign unnecessarily complex and error-prone.
By directly integrating into WordPress you can skip expensive implementation costs and guarantee the highest level of data accuracy for growing your business.
Full Metrion Feature List
- First party & server-side tracking (through webhooks)
- Advanced ad- & trackblocking preventions
- Consent Management Platform integrations
- No data storage in cookies/browser storage before explicit consent (optional setting)
- Event floodgating to prevent tracking before proper consent is given
- Front-end event brokering
- Server-side event brokering
- Google Ads conversion tracking
- Google Ads enhanced conversion tracking (Through Google Ads API)
- Google consent mode V2 (optional)
- Google dynamic remarketing tracking for retail vertical
- Meta Ads pixel implementation
- Meta Conversion API integration (CAPI)
- Meta Ads Advantage+ catalog ads tracking
- Microsoft Ads conversion tracking
- Microsoft Ads conversion enhancement through conversion uploading
- Microsoft Ads consent mode
- Microsoft Ads dynamic remarketing list functionality
External services
This plugin connects to multiple external APIs based on the configured settings within your Metrion plugin. No data is shared to other external services (aside from Metrion) when using Metrion’s default settings. Data collection can be limited through the plugin’s settings and its integrations with consent management platforms like Cookiebot, Cookieyes, etc.
Metrion tracking API
When tracking of no external marketing channels is activated/enabled, only Metrion’s tracking API endpoints are used. This tracking API is used for collecting a fixed set of user interactions on your website as of this release:
– Visit
– Page view
– Add to cart
– cart view
– checkout start
– purchase
When a user is identified with data like an email address, phone number, this data can be included with each interaction based on the consent configurations within Metrion.
This data is temporarily stored for conversion attribution purposes. Read more about our terms of use and privacy policy.
Google Ads Tracking
When Google Ads tracking is activated, this plugin loads and connects with to Google Ads’ tracking pixels and APIs. Based on the Google Ads settings Metrion’s user interactions can be shared with Google Ads.
Read more about our terms of use and privacy policy.
Meta Ads Tracking
When Meta Ads tracking is activated, this plugin loads and connects with to Meta Ads’ tracking pixels and APIs. Based on the Meta Ads settings Metrion’s user interactions can be shared with Meta Ads.
Read more about our terms of use and privacy policy.
Microsoft Ads Tracking
When Microsoft Ads tracking is activated, this plugin loads and connects with to Microsoft Ads’ tracking pixels and APIs. Based on the Microsoft Ads settings Metrion’s user interactions can be shared with Meta Ads.
Read more about our terms of use and privacy policy.
Скріншоти
Setting up data-collection isn’t simple anymore 
Mistakes can easily be made, breaking your conversion data 
Metrion skips unnecessary implementation steps 
Metrion vs. managed server-side GTM solutions
Встановлення
- Install the Metrion plugin via the WordPress.org plugin repository or by uploading the files to your server. (See instructions on how to install a WordPress plugin)
- Activate Metrion.
- Navigate to settings > Metrion in your admin menu and configurate your Metrion plugin to meet your tracking needs.
- Need help? Contact the Metrion team for implementation support!
Відгуки
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Учасники та розробники
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Учасники
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Журнал змін
1.0.0
- Added screenshots and other assets for WordPress plugin directory
- Beta started. Added support for customer API key validation
0.3.8
- Added advanced support foor multisite WordPress websites
- Minor script loaded optimizations
0.3.7
- JS timing optimizations
- WordPress best practise sanitization update
- Improved isolation for Woocommerce purchase-only tracking
- Added compatability for websites with multiple Microsoft Ads Tag IDs
0.3.6
- Completed Microsoft Advertising conversion support
- Settings page update
- Updated Google Ads consent mode support
- Added Microsoft Ads consent mode support
- Added Microsoft Ads Dynamic Remarketing list support
0.3.5
- Added support for Microsoft Advertising
- Added support forl loading the destination JS dynamically based on CMP triggers
- Added option to only track Meta ads through the CAPI and don’t allow for front-end tracking through the regular pixel
- Code sanitization update
0.3.4
- Click id preservation for Google Ads & Meta Ads
- Added functionality to change the name of the session info storage variable to the advanced settings
- Update the uninstall file to include all setting variables
0.3.3
- Added option to completely refrain from storing cookies and data before explicit consent. This is a requirement for certain countries in the EU.
0.3.2
- Added Google Dynamic marketing for the retail vertical
0.3.1
- Added Google Consent mode V2 enforcement option
- Expanded the Meta Ads pixel tracking with Category pages