Papers by DR. AINI ANDRIA SHIRIN ANUARUDIN
International journal of academic research in business & social sciences, Jan 22, 2024
The study of linguistic landscape (LL) is an interdisciplinary field that examines the visible pr... more The study of linguistic landscape (LL) is an interdisciplinary field that examines the visible presence and use of languages in public space. However, studies on LL in Malaysia are still scarce and have yet to be conducted extensively, especially in the tourism context. To address the lack of LL research in Malaysia, the present study seeks to explore the representation of language use in the public space of Malaysian tourism context. Based on a quantitative approach, pictorial data (64 pieces of signage) along the coastline of Teluk Batik beach were photographed and analysed as data samples. The frequency of language use was collected using the frameworks described by (Huebner, 2009; Cenoz and Gorter, 2010). This study also looked into the language choice and preferences, as well as the type of sign employed in Teluk Batik. The research identifies Teluk Batik as a tourism destination with multilingual inequality. The LL of Teluk Batik is still dominated by Bahasa Melayu (BM), even though it is known to be one of the most famous tourist sites in Perak. English, occupying a secondary position in monolingual signs is still lacking in its presence as the number is limited, whereas bilingual signs incorporating Mandarin and Arabic are comparatively less numerous. The findings of this study may contribute to a better understanding of the LL and tourism readiness in Teluk Batik, which are vital for a successful and sustainable tourism industry.
Strategy for Effective Cancer Awareness Program?
Journal of Global Oncology, 2018
Background: Cancer awareness among the public should be enhanced in line with the increased cance... more Background: Cancer awareness among the public should be enhanced in line with the increased cancer occurrence. Such program is still limited at local community in Malaysia. Thus, a registered cancer society KanWork has taken an initiative to organize awareness program in collaboration with the local community. The community based approach was guided by The Interactive Model of Program Planning (Caffarella…
International Journal of Academic Research in Business and Social Sciences
This paper reviews studies on the linguistic landscape (LL) field concerning tourism between 2014... more This paper reviews studies on the linguistic landscape (LL) field concerning tourism between 2014 and 2022 to offer insights into the development of LL, particularly in the tourism context. Furthermore, the review provides examples of using LL as a research tool and a data source to address several issues in tourist spaces. There has been a growing trend in the study of the written text in tourist spaces as it encompasses a wide variety of creative theoretical and empirical research, dealing with themes like multilingualism, multimodality, language policy, linguistic diversity, and minority languages, among others. This review examines past studies that aided in opening up this area of research and outlines some emerging themes that serve as a springboard for others to consider. Relevant articles for this review were identified from two leading databases: Google Scholar and Academia. Three main steps were involved in this review method: identification, screening, and eligibility processes. The selected articles revealed two main emerging themes that are prominently discussed in the area of tourism which are language dominance and multilingualism. Overall, LL research's emerging themes help deepen the understanding of language(s) use in tourist spaces, especially in multilingual settings. The review demonstrates the potential for LL studies in areas such as tourist space, pedagogy, inclusion, and public awareness.
Embracing online teaching during the pandemic
New Straits Times Press (M) Berhad, Nov 25, 2020
Language in Contact: Tapping the Potentials of the Linguistic Landscapes for Language Learning
This paper invites language instructors to consider the potentials of applying the real language ... more This paper invites language instructors to consider the potentials of applying the real language in contact into learning. Specifically, it looks into the use of language(s) in the linguistic landscapes of our towns and cities and the possibility of providing students with the opportunity to link the real language usage and their classroom activities. Instructors can either bring in the real data to class by capturing the language usage in still photo or video format, or employ the fieldwork method for the students to explore the linguistic landscapes themselves. Data contained in the linguistic landscapes are very rich and can be utilized in different facets of language teaching such as vocabulary enrichment, language accuracy in the form of error correction and linguistic creativity. For more advanced learners, the data can be adapted in teaching high order thinking skills such as inferencing, and policy related matters such as language maintenance, language policy and language ev...
The application of emotions and dreams portrayed in TV advertisements is appealing to individuals... more The application of emotions and dreams portrayed in TV advertisements is appealing to individuals who seek experiences and this has proven to be one of the positive consequences of storytelling in TV advertisements. Television advertising has been influenced by the application of storytelling. This paper explores storytelling as an engaged pedagogy in formal and informal learning. The research approach used was a mixed method. First semiotic qualitative analysis was used to analyse online TV advertisements from Malaysia on Mother’s Day celebration and Thailand’s cultural identity of showing gratitude. Survey questionnaires were also used. Based on Ye, Buettner and Kovashka’s (2018) Storytelling Analysis framework, the findings revealed that storytelling in TV advertisements bring positive effects towards the intended audience, which included individuals seeking experience from stories, stories that turn everyone into heroes and the application of “narrative transportation”. The emot...
Studying linguistic landscape (LL) is a relatively new area of sociolinguistics that encompasses ... more Studying linguistic landscape (LL) is a relatively new area of sociolinguistics that encompasses written language on public road signs, billboard advertisements and shop fronts. The term, LL, can be traced to the seminal work of Landry and Bourhis (1997). It is through the lens of LL that this study aims to examine the linguistic practices and code choices in billboard advertisements in the ‘cityscape’ of a capital city. Spolsky (2004) states the real language policy of a community is likely to be found in its practices than in management of the policy. With this in mind, this study examines official documents that articulate and prescribe linguistic and code choice policies for billboard advertisements and apply the policies to analyse selected billboards along a stretch of highway in a cityscape. Thus, the reality of the practice is what matters most. The prescribed language policies provide a sense of the ideal that a society could strive for in nationhood practices; but the real...
International Journal of Asian Social Science, 2021
Reading academic texts requires learners to use a variety of skills and strategies. Among the mai... more Reading academic texts requires learners to use a variety of skills and strategies. Among the main types of academic reading are (a) reading for quick reference, (b) reading for pleasure and also (c) critical reading. Students who have just left high schools, reading academic text may post some problems. Hence, readers face challenges when they read academic texts. Different readers face different difficulties when they read different types of texts. Some readers face linguistics challenges while some face non-linguistic challenges when they read academic texts. Fortunately, many academic readers have their own way to cope with the difficulties in reading. This study explored the problem readers face when they read academic texts. This study also investigates show readers use schemata and socio affective strategies to help them cope with difficulties when reading academic texts. The instrument used is a five Likert scale survey with 33 items. Data is analyzed using SPSS version 26 to reveal frequency of responses. Findings bear interesting pedagogical implications to the teaching and learning of academic reading. Contribution/ Originality: This study contributes to the existing literature on reading difficulties that learners face when they read academic texts. In addition to that, this study documents some coping strategies such as using the schemata and socio-affective strategies that readers can use.
Environment-Behaviour Proceedings Journal, 2020
The study attempts to map the linguistic landscape of Sentul, the new urban area of Kuala Lumpur.... more The study attempts to map the linguistic landscape of Sentul, the new urban area of Kuala Lumpur. It aims to examine the preferred language of shop signs in the area. Data were collected primarily from visible shop signs and categorized through a sign coding scheme based on Sunwani’s (2005) model. The analysis indicates that the area preferred a mixture of English, BM, and Chinese for the shop signs. The findings show diverse factors govern the choice of language use on the shop signs attributed to identity, nature of business owners, and shop location. Keywords: Linguistic Landscape; Shop sign; Multilingual; Language Learning. eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Beha...
Exploring multilingual acts in billboard advertisements : the linguistic and code practices in a linguistic landscape
International Journal of Academic Research in Business and Social Sciences
This paper reviews studies on the linguistic landscape (LL) field concerning tourism between 2014... more This paper reviews studies on the linguistic landscape (LL) field concerning tourism between 2014 and 2022 to offer insights into the development of LL, particularly in the tourism context. Furthermore, the review provides examples of using LL as a research tool and a data source to address several issues in tourist spaces. There has been a growing trend in the study of the written text in tourist spaces as it encompasses a wide variety of creative theoretical and empirical research, dealing with themes like multilingualism, multimodality, language policy, linguistic diversity, and minority languages, among others. This review examines past studies that aided in opening up this area of research and outlines some emerging themes that serve as a springboard for others to consider. Relevant articles for this review were identified from two leading databases: Google Scholar and Academia. Three main steps were involved in this review method: identification, screening, and eligibility processes. The selected articles revealed two main emerging themes that are prominently discussed in the area of tourism which are language dominance and multilingualism. Overall, LL research's emerging themes help deepen the understanding of language(s) use in tourist spaces, especially in multilingual settings. The review demonstrates the potential for LL studies in areas such as tourist space, pedagogy, inclusion, and public awareness.
Assimilation and Accommodation: Exploring the Dynamics of Class Discussions
European Journal of Education Studies, 2019
Class discussions can lead to learning of new knowledge acquisition of new meaning among team mem... more Class discussions can lead to learning of new knowledge acquisition of new meaning among team members. The social development theory argues that in a group interaction, social interaction precedes development. The process of learning is a result of social interaction-both positive and negative. Learners learn assimilation and accommodation during the interaction. They learn these through agreeing and disagreeing with ideas put forward by the team members. Past studies have shown how learners respond in class discussions may depend on gender. This quantitative study explores how gender influence assimilation, accommodation, agreement as well as disagreement influence the dynamics of class discussions. 164 students were chosen to respond to a 32 -item questionnaire. Findings of this study reveal interesting pedagogical implications in the use of class discussions as part of teaching-learning activities. Article visualizations:
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Papers by DR. AINI ANDRIA SHIRIN ANUARUDIN