University of Eastern Finland
Centre for Tourism Studies
The goals of this paper are twofold: first, to investigate if rural tourism could be seen as a form of wellbeing tourism by comparing motivations and second, to use motivation segmentation to find out how wellbeing segment differs from... more
Purpose -The purpose of this study is to investigate the differences and relationships of push and pull motivations in two different rural tourism destinations. Design/methodology/approach-Data was collected from tourists visiting rural... more
Technological progress and tourism have been gone hand in hand for years. The use of mobile devices such as smart phones and tablet computers has increased at a phenomenal rate in recent years. With the increase in the number of mobile... more
Travel motivations have been regarded as essential in understanding customer behaviour in travel and tourism. As the importance of Internet has grown in tourism marketing, it is important to understand customers' online behaviour. This... more
Abstract Segmentation can be regarded as one of the cornerstones of marketing. In online marketing importance of social media has been growing. In this study these two marketing aspects are combined by segmenting tourists according to... more
Purpose – Information and communication technologies (ICT) have had a profound impact on tourism marketing. For several decades one of the cornerstones of marketing has been market segmentation. The purpose of this paper is to examine how... more
This dissertation explores options for improving the success of market segmentation research by testing different market segmentation methods and effects of information and communication technologies (ICTs) in tourism research. The... more
Social media has affected the ways tourism companies do business and companies have been eager to adopt it as part of their marketing strategy. However, there still exists a large number of tourism companies that completely neglect the... more
Popularity of Facebook as a social media platform is growing. Already more than 500 million people have joined Facebook. Also companies have noticed the possibility of using Facebook as a marketing channel. However, not much is known on... more
"Matkailu on tärkeä elinkeino Savonlinnan seudulla. Vuosittain Savonlinnassa kirjataan yli 300 000 yöpymistä ja noin 60 % koko vuoden matkailijamäärästä tulee seudulle kolmen kesäkuukauden aikana. Matkailumarkkinoinnissa on tärkeää... more
- by Juho Pesonen