Papers by Mario Siglioccolo
The International Journal of Knowledge, Culture, and Change Management: Annual Review, 2008
International Journal of Electronic Marketing and Retailing, 2016
The International Journal of the Inclusive Museum, 2010
Leadership and Personnel Management: Concepts, Methodologies, Tools, and Applications, 2000
Sinergie Doctoral Section, Feb 22, 2012
E-Relationship Marketing and Accessibility Perspectives, 2014
International Journal of Electronic Customer Relationship Management, 2010
... found in the Italian regions Page 11. 190 A. Siano et al. (Crescimanno et al., 2002; Baldari ... more ... found in the Italian regions Page 11. 190 A. Siano et al. (Crescimanno et al., 2002; Baldari and Di Gregorio, 2002; Bonetti, 2004; Di Monaco et al., 2005; Platania and Privitera, 2006). Several online customer communities are ...
This paper aims to study the impact of the recent waste emergency on the number of tourists of th... more This paper aims to study the impact of the recent waste emergency on the number of tourists of the province of Naples (Italy). Starting from summer 2007 garbage was left uncollected in this province for weeks. Newspapers and TVs have been reporting, above all in the first months of 2008, that the tourism sectors has been severely affected by the current emergency. Has the waste emergency generated an impact on the number of tourists? Particularly, has there been a decrease in the number of visitors of museums placed in this province? These represent the main questions that the present paper intends to answer. By analysing the public perception of the province of Naples scenario, potential measures for enhancing the tourist offer of the province of Naples can be identified.
The aim of the present study is the proposal of a set of drivers on which the organization can op... more The aim of the present study is the proposal of a set of drivers on which the organization can operate to improve its reputation. These drivers are derived from a new model ("Governance-structure-system" model), which enables the understanding of the working mechanisms of corporate communication activities of large companies. Starting from the individualization of the differences between corporate image and reputation, we propose a causal map of key influences on image and reputation. Then, we describe the factors of GSS model and select, from them, the specific drivers for corporate reputation management. In other words, we individualize the drivers through which it is possible to act on corporate key influences affecting corporate reputation. In the second part of the study, we present a critical analysis of the drivers actually used in some crisis cases, come to some conclusions and try to point out some directions for future research.
In the past, the responsibility of museums was limited to acquisition, conservation, research and... more In the past, the responsibility of museums was limited to acquisition, conservation, research and display of collections. But this is no longer sufficient to guarantee their survival; museums are not merely repositories of culture, but vital institutions called to communicate with a variety of resource-holders. Whatever the collection, communicating is a must for museums; yet, even recently museums are rather featured with an elitist attitude that leads to considerable gaps in communication with a wide range of addressees. Unfortunately, this condition prevails in Italian museums, whose self-referentiality is often due to lacks in management skills and resources (technical, organizational, financial etc.), and to a limited recourse to raise assets from investors. This paper aims to fill these gaps, by providing a model for managing constraints and incremental value/opportunities generated by resource-holder relationships; the model is based on Boehm’s spiral, particularly appropriat...
Journal of Marketing Communications
This paper proposes a conceptual framework for corporate communication management, based on the c... more This paper proposes a conceptual framework for corporate communication management, based on the creation and utilisation of communication resources. The aim is to address a gap in the literature in that to date, communication tools have been identified as communication resources in very few studies, nor have communication decisions been linked to the creation and use of such resources. The paper draws on some basic resource-based view assumptions to identify firm-specific communication resources. The study also draws on Parsons' sociological approach with reference to the classification of organisational decisions (policy, allocation and coordination) and contextualises this approach to the decision-making within corporate communication function/department. The framework also takes into account some elements of the postmodernism. According to this tendency in contemporary culture, internal and external stakeholders play a proactive role in the creation and utilisation of communi...
La Campagna Informativa nazionale DPA-CUEIM. Alfonso Siano, Carlo Pacella, Maria Giovanna Confett... more La Campagna Informativa nazionale DPA-CUEIM. Alfonso Siano, Carlo Pacella, Maria Giovanna Confetto, Agostino Vollero, Mario Siglioccolo, Paolo Piciocchi, Clara Bassano. Abstract. Indice Il Dipartimento per le Politiche Antidroga. ...
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Papers by Mario Siglioccolo