
Anne Guenand
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Papers by Anne Guenand
development costs of the product and the final quality as well. In this paper, the
possibilities of brainstorming as a tool which can couple at the same time the early
research of potential ways of innovation with the generation and evaluation of product
ideas are analysed. According to our approach, it would be possible very early in the
process to indicate to design teams which are the most promising directions for
generating ideas that bring new end-user benefits. The selected directions are used to
carry out the ideation. An industrial case is used to analyse brainstorming by the means of
an affinity diagram and concepts of artificial intelligence. This analysis enables the
proposition of a technique to locate the directions that contains the best potential of
innovation resulting from a brainstorming. This technique is based on the used of two
criteria to select these directions during the brainstorming: the number of words in a
branch and the degree of diversity of words. The criteria are used to drive the
brainstorming in the earliest design phase in order to obtain fewer directions than in
traditional brainstorming but higher potential directions. These selected directions have
then to be developed into product ideas further in the design process.
development costs of the product and the final quality as well. In this paper, the
possibilities of brainstorming as a tool which can couple at the same time the early
research of potential ways of innovation with the generation and evaluation of product
ideas are analysed. According to our approach, it would be possible very early in the
process to indicate to design teams which are the most promising directions for
generating ideas that bring new end-user benefits. The selected directions are used to
carry out the ideation. An industrial case is used to analyse brainstorming by the means of
an affinity diagram and concepts of artificial intelligence. This analysis enables the
proposition of a technique to locate the directions that contains the best potential of
innovation resulting from a brainstorming. This technique is based on the used of two
criteria to select these directions during the brainstorming: the number of words in a
branch and the degree of diversity of words. The criteria are used to drive the
brainstorming in the earliest design phase in order to obtain fewer directions than in
traditional brainstorming but higher potential directions. These selected directions have
then to be developed into product ideas further in the design process.