kwamena nyarku
Kwamena is a Senior Lecturer and a Consultant at the Department of Marketing and Supply Chain Management, School of Business, College of Humanities and Legal Studies, University of Cape Coast. He has worked with several boards and management teams on business strategy formulation, implementation and control, and has trained many executives and managers in corporate Ghana. He supports, adds value, derives results and implements custom solutions in support of his clients’ recruitment, sales and negotiation, marketing, branding, training and development, event planning and promotions, and other related requirements. Kwamena’s clientele include Enterprise Life Assurance Company Ltd (ELAC); Golden Beaches Hotel; EPP Bookshop; Coca Cola; Nestle; National Investment Bank, (NIB); Ghana Heritage Conservation Trust (GHCT), Kakum National Park; Abusua Foundations; Department of Environmental Sciences, UCC; University of Education, Winneba, (UEW); Zenith University College; School of Agriculture Science, UCC; and Adabie Educational Complex. He is also an active member of some national and international professional bodies/institutions, and a dedicated contributor to marketing and business education. He is chief examiner, moderator, and assessor for marketing, sales management, international marketing, entrepreneurship and strategic management courses in over 10 public and private universities within Ghana and beyond. He has added over 13 peer reviewed research articles and 3 book publications to his name. His areas of specialisation include Services Marketing, Sales, Strategy, Corporate Social Responsibility, Entrepreneurship, and Personal Development. Kwamena enjoys undertaking community services; traveling; playing squash, badminton, football, snooker, and table tennis; reading and swimming.
Phone: +233 54 175 0910
Address: Department of Management Studies,
School of Business,
College of Humanities and Legal Studies,
University of Cape Coast,
Cape Coast
Ghana
Phone: +233 54 175 0910
Address: Department of Management Studies,
School of Business,
College of Humanities and Legal Studies,
University of Cape Coast,
Cape Coast
Ghana
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except evaluation of training where training effectiveness and reaction to trainees were found to be inadequate. Indicatively, employees’ ability to transfer learning from training to the workplace significantly affects their service delivery. The authors recommend that managers invest in staff training but pay particular attention to hotel employees acquiring
and transferring the requisite skills and knowledge required to improve service delivery.
Keywords: Packed Water, Motivational Factors, SMEs in Ghana, Challenges, Prospects, Economic Development
Keywords: user acceptability, payment problems, Zenith Bank Ghana Limited, electronic payments channels, factors affecting payment choice.
Keywords: Poultry, Government of Ghana, Prospects, Challenges
Keywords: Commercial Poultry, Challenges, Prospects, Dormaa Ahenkro
Keywords: Customer relationship management (CRM), Customer value, Customer care, Ghanaian banking industry, Retention strategies, Quality services.
environmental opportunities as a major source of revenue growth. Levels of pollution are relatively low in developed
countries, as a result of stringent regulations, the greening of most industries, and the relocation of most polluting
activities to emerging market economies. To some extent, the greening of the developed world has been successful as
most of its consumers are enlightened and appreciate a green environment. The situation is however different in
most developing economies/emerging markets. This conceptual paper examined the greening concept by discussing
the increasing concern for environmentally safe packages and products, greening the marketing strategy as well as
what should be avoided in developing green marketing programmes. It is concluded that environmental
sustainability is not simply a matter of compliance but the need for businesses accept the fact that competitive
advantages and business opportunities could be gained from eco-sustainability and green marketing.
Keywords: Green marketing, Emerging markets, Competitive advantage, Green environment.
Subject to the nature of the population and the field of study, descriptive survey design was adopted for the study with questionnaires and semi-structured interview as the main data collection instruments.
The findings of the study proved that Takoradi Polytechnic uses the Ghana Public Procurement 2003 (Act 663) in its procurement of goods, works and services from suppliers through the established Procurement Unit of the Institution. However there are some major challenges such as excessive bureaucracy, cumbersome documentation processing, inadequate storage facilities and others and it is incumbent on the Public Procurement Authority to intervene to curtail some of the challenges even as the Polytechnic performs certain internal interventions to counter such challenges in the procurement cycle.
Key words: Procurement, Procurement Cycle, Ghana Public Procurement Act, Compliance, E-Procurement
the fundamental operating assumptions of many organisations and the roles in them. Organisations exist in a
rapidly changing environment, necessitating responsive and often radical strategic capabilities. This strategic
move has allowed organisations to create new demand, open up new market space, apply creative solutions
to problems and exploit opportunities to enhance or to enrich people’s lives - innovation. The Information
Technology (IT) industry is competitive by any market criteria used. Unlike its counterparts from traditional
manufacturing industries, IT products have short shelf-lives (Mody et al., 1987) and appeal for customers
and consumers. Survival for IT firms thus depends on a constant stream of new products and/or incremental
efficiencies of existing products from the firm’s innovation assembly line. Within the technology industry, the
market for IT products is perfectly competitive with little or no barriers to entry. This paper focuses on investigating
why matured stage IT firms finds it so difficult to innovate. It will also assess some relevant growth
strategies and further review related literature on how matured IT firms can build an organisational culture
that promotes innovation. A new conceptual framework necessary to formulate strategies for surviving will
also be developed and diagrammatically represented.
One of the problem areas in marketing of great practical and theoretical significance about which much remains
to be learned is the nature of market response to a firm's marketing mix. Marketers are therefore concerned about
the coordination between communications and their sales and the expenses thereof. This study sought to examine
the relationships existing between marketing communications activities and the sales performance of Vodafone.
The study also made use of simple statistical tools such as tables, graphs, together with multiple regression analysis
to determine the degree of variation between the dependent (sales volume) and independent variable
(communication tools). The results indicated strong relationships between sales promotion, advertising budgets
and total sales. There was however an inverse relationship between TV advertisements and sales. In addition, a
negative relationship was also found to exist between sponsorship budget and total sales. The outcome indicates
that Vodafone was not paying much attention to its total communication costs and the return on investment (ROI)
on such expenditures. It is recommended therefore that management and other marketers in the industry regularly
evaluate the marketing communications activities they engage in as this will inform them on how effective their
communications activities are and what returns to expect on these marketing communications activities.
and figures into coherent backdrops for strategic planning (Mintzberg, 1994).
except evaluation of training where training effectiveness and reaction to trainees were found to be inadequate. Indicatively, employees’ ability to transfer learning from training to the workplace significantly affects their service delivery. The authors recommend that managers invest in staff training but pay particular attention to hotel employees acquiring
and transferring the requisite skills and knowledge required to improve service delivery.
Keywords: Packed Water, Motivational Factors, SMEs in Ghana, Challenges, Prospects, Economic Development
Keywords: user acceptability, payment problems, Zenith Bank Ghana Limited, electronic payments channels, factors affecting payment choice.
Keywords: Poultry, Government of Ghana, Prospects, Challenges
Keywords: Commercial Poultry, Challenges, Prospects, Dormaa Ahenkro
Keywords: Customer relationship management (CRM), Customer value, Customer care, Ghanaian banking industry, Retention strategies, Quality services.
environmental opportunities as a major source of revenue growth. Levels of pollution are relatively low in developed
countries, as a result of stringent regulations, the greening of most industries, and the relocation of most polluting
activities to emerging market economies. To some extent, the greening of the developed world has been successful as
most of its consumers are enlightened and appreciate a green environment. The situation is however different in
most developing economies/emerging markets. This conceptual paper examined the greening concept by discussing
the increasing concern for environmentally safe packages and products, greening the marketing strategy as well as
what should be avoided in developing green marketing programmes. It is concluded that environmental
sustainability is not simply a matter of compliance but the need for businesses accept the fact that competitive
advantages and business opportunities could be gained from eco-sustainability and green marketing.
Keywords: Green marketing, Emerging markets, Competitive advantage, Green environment.
Subject to the nature of the population and the field of study, descriptive survey design was adopted for the study with questionnaires and semi-structured interview as the main data collection instruments.
The findings of the study proved that Takoradi Polytechnic uses the Ghana Public Procurement 2003 (Act 663) in its procurement of goods, works and services from suppliers through the established Procurement Unit of the Institution. However there are some major challenges such as excessive bureaucracy, cumbersome documentation processing, inadequate storage facilities and others and it is incumbent on the Public Procurement Authority to intervene to curtail some of the challenges even as the Polytechnic performs certain internal interventions to counter such challenges in the procurement cycle.
Key words: Procurement, Procurement Cycle, Ghana Public Procurement Act, Compliance, E-Procurement
the fundamental operating assumptions of many organisations and the roles in them. Organisations exist in a
rapidly changing environment, necessitating responsive and often radical strategic capabilities. This strategic
move has allowed organisations to create new demand, open up new market space, apply creative solutions
to problems and exploit opportunities to enhance or to enrich people’s lives - innovation. The Information
Technology (IT) industry is competitive by any market criteria used. Unlike its counterparts from traditional
manufacturing industries, IT products have short shelf-lives (Mody et al., 1987) and appeal for customers
and consumers. Survival for IT firms thus depends on a constant stream of new products and/or incremental
efficiencies of existing products from the firm’s innovation assembly line. Within the technology industry, the
market for IT products is perfectly competitive with little or no barriers to entry. This paper focuses on investigating
why matured stage IT firms finds it so difficult to innovate. It will also assess some relevant growth
strategies and further review related literature on how matured IT firms can build an organisational culture
that promotes innovation. A new conceptual framework necessary to formulate strategies for surviving will
also be developed and diagrammatically represented.
One of the problem areas in marketing of great practical and theoretical significance about which much remains
to be learned is the nature of market response to a firm's marketing mix. Marketers are therefore concerned about
the coordination between communications and their sales and the expenses thereof. This study sought to examine
the relationships existing between marketing communications activities and the sales performance of Vodafone.
The study also made use of simple statistical tools such as tables, graphs, together with multiple regression analysis
to determine the degree of variation between the dependent (sales volume) and independent variable
(communication tools). The results indicated strong relationships between sales promotion, advertising budgets
and total sales. There was however an inverse relationship between TV advertisements and sales. In addition, a
negative relationship was also found to exist between sponsorship budget and total sales. The outcome indicates
that Vodafone was not paying much attention to its total communication costs and the return on investment (ROI)
on such expenditures. It is recommended therefore that management and other marketers in the industry regularly
evaluate the marketing communications activities they engage in as this will inform them on how effective their
communications activities are and what returns to expect on these marketing communications activities.
and figures into coherent backdrops for strategic planning (Mintzberg, 1994).