Papers by MARIA CONSUELO CHEIX
This paper shows the results of an analysis of the health communication needs of 181 autonomous C... more This paper shows the results of an analysis of the health communication needs of 181 autonomous Chileans over 60 years, aimed to design the prototype of a system of preventive health communication for these audiences and their support networks. A questionnaire regarding personal information, sociability indicators, media and technology use habits, subjective well-being and health self-perception was applied, to define the communication objectives with preventive and educational health purposes, as well as the editorial view, and the production of content in different formats, under the active ageing perspective. The research team is interdisciplinary: communications, public health and sociology. Idosos no Chile: descrevendo as suas necessidades de comunicação em saúde preventiva Keywords: Elderly people, communication and health, use of media and technology, positive ageing. Palabras clave: Personas mayores, comunicación en salud, uso de medios y tecnologías, envejecimiento positivo. Palavras-chave: Terceira idade, comunicação e saúde, uso de mídia e tecnologias, envelhecimento ativo.
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Papers by MARIA CONSUELO CHEIX