This article examines wayfinding behavior in an extended parking lot belonging to one of the larg... more This article examines wayfinding behavior in an extended parking lot belonging to one of the largest shopping malls in Santiago, Chile. About 500 people were followed while going to the mall and returning from it, and their trajectories were mapped and analyzed. The results indicate that inbound paths were, in average, 10% shorter that outbound paths, and that people stopped three times more frequently when leaving the mall than when accessing it. It is argued that these results are in line with previous research on the subject, which stress the importance of environmental information in shaping people`s behavior. keywords: wayfinding; parking lot; inbound and outbound paths. 1.-introduction Shopping malls are one of the most ubiquitous spaces of modern capitalist cities. It is calculated that in the United States alone, more than 2,000 shopping malls exist, accounting for nearly 75% of all non-automotive sales in this country.
The role of a citizen is not to be a beneficiary of a service delivered by a public agency, but a... more The role of a citizen is not to be a beneficiary of a service delivered by a public agency, but a co-producer of the same service. Interaction between the public sector and citizens therefore needs to be carefully designed in order to accomplish a co-production of public policies. Service Design could contribute to a better design of this interaction and co-production between the two parties. A case study of the project RedActiva in Chile, focused on promoting and facilitating urban mobilization of the elderly, highlights some of the contributions that Service Design could provide to public policy design from a citizencentric approach.
El diseño que pasa inadvertido [12 años del DET, Español], 2014
ISBN 978-956-353-898-4 | Esta publicación muestra y cuenta las decisiones, discusiones y reflexio... more ISBN 978-956-353-898-4 | Esta publicación muestra y cuenta las decisiones, discusiones y reflexiones en torno al quehacer del Diseño de Información, un área del diseño que muchas veces pasa desapercibida. Esta ha sido la filosofía con que el equipo DET ha enfrentado los diversos proyectos y experiencias académicas en los que nos ha tocado participar. La orientación a la función del mensaje y el valor entregado a los detalles del proyecto, caracterizan el trabajo realizado.
This article examines wayfinding behavior in an extended parking lot belonging to one of the larg... more This article examines wayfinding behavior in an extended parking lot belonging to one of the largest shopping malls in Santiago, Chile. About 500 people were followed while going to the mall and returning from it, and their trajectories were mapped and analyzed. The results indicate that inbound paths were, in average, 10% shorter that outbound paths, and that people stopped three times more frequently when leaving the mall than when accessing it. It is argued that these results are in line with previous research on the subject, which stress the importance of environmental information in shaping people`s behavior. keywords: wayfinding; parking lot; inbound and outbound paths. 1.-introduction Shopping malls are one of the most ubiquitous spaces of modern capitalist cities. It is calculated that in the United States alone, more than 2,000 shopping malls exist, accounting for nearly 75% of all non-automotive sales in this country.
The role of a citizen is not to be a beneficiary of a service delivered by a public agency, but a... more The role of a citizen is not to be a beneficiary of a service delivered by a public agency, but a co-producer of the same service. Interaction between the public sector and citizens therefore needs to be carefully designed in order to accomplish a co-production of public policies. Service Design could contribute to a better design of this interaction and co-production between the two parties. A case study of the project RedActiva in Chile, focused on promoting and facilitating urban mobilization of the elderly, highlights some of the contributions that Service Design could provide to public policy design from a citizencentric approach.
El diseño que pasa inadvertido [12 años del DET, Español], 2014
ISBN 978-956-353-898-4 | Esta publicación muestra y cuenta las decisiones, discusiones y reflexio... more ISBN 978-956-353-898-4 | Esta publicación muestra y cuenta las decisiones, discusiones y reflexiones en torno al quehacer del Diseño de Información, un área del diseño que muchas veces pasa desapercibida. Esta ha sido la filosofía con que el equipo DET ha enfrentado los diversos proyectos y experiencias académicas en los que nos ha tocado participar. La orientación a la función del mensaje y el valor entregado a los detalles del proyecto, caracterizan el trabajo realizado.
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