Papers by Constanza Mujica
Ibero-American Television Fiction in Times of Pandemic, 2021
Ficción televisiva iberoamericana en tiempos de pandemia, 2021
Public Relations Inquiry, 2022
This conceptual paper contends, considering the Latin American context, that public relations as ... more This conceptual paper contends, considering the Latin American context, that public relations as a discipline and practice needs to address the relevance of trust in understanding of and theorizing on public relations practice. Furthermore, it hopes to critically address the current gap within the academic literature by placing generalized and institutional trust as key contextual variables in the study of public relations phenomena, and a factor to consider when analysing stakeholder perceptions and needs.
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En los noticiarios de América Latina, es frecuente la utilización de recursos melodramáticos: foc... more En los noticiarios de América Latina, es frecuente la utilización de recursos melodramáticos: focalización en historias personales, exacerbación de emociones, uso de figuras retóricas y recursos como primeros planos y música dramática, etc. Este fenómeno tiende a ser criticado por expertos, profesionales y miembros de la audiencia que asocian melodrama con sensacionalismo o con la cobertura de hechos de escasa relevancia. Este artículo presenta los resultados de dos investigaciones realizadas en Chile, las cuales, a partir de la aplicación de metodologías cualitativas (grupos focales, en el primer caso, y entrevistas en profundidad, en el segundo), tienen por objetivo explorar las percepciones que la audiencia tiene sobre el uso de recursos melodramáticos en los noticiarios de televisión abierta de Chile, cuáles son las características que valoran y las que rechazan de estos recursos, y distinguir si existen diferencias en tal percepción cuando se trata de la cobertura informativa d...
Comunicación y Sociedad
The parts and the whole of the story: Exemplars as argumentative strategy in Chilean news 1 Las p... more The parts and the whole of the story: Exemplars as argumentative strategy in Chilean news 1 Las partes y el todo de la historia: Ejemplos como estrategia argumentativa en las noticias chilenas
Comunicación y Pluralismo
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El siguiente artículo postula que la telenovela se vale de dos matrices para poner en escena la m... more El siguiente artículo postula que la telenovela se vale de dos matrices para poner en escena la memoria nacional: la metáfora, que representa al pasado como el llegar a ser del presente, y la metonimia, que encarna traumáticamente los momentos conflictivos de la historia que no han podido sido incorporados narrativamente al discurso popular. Esta propuesta es parte del proyecto de investigación «Melodrama, subjetividad e historia: ensayos sobre la ficción cinematográfica y televisiva chilena en la década del 90» de los profesores Valerio Fuenzalida,
International Journal of Communication, Aug 30, 2013
Since the 1970s, many authors have described, criticized, and debated the way journalistic news c... more Since the 1970s, many authors have described, criticized, and debated the way journalistic news coverage, particularly television news, has devolved from informing about socially relevant events into news programming that focuses on easy, entertaining, and superficial topics. Several authors have referred to this process with terms such as videomalaise (Robinson, 1975, quoted in Mutz & Reeves, 2005);
International Journal of Communication, Jan 15, 2015
Television studies have traditionally highlighted the differences between public and commercial b... more Television studies have traditionally highlighted the differences between public and commercial broadcasters' news coverage. Research also suggests that increases in commercial competition within oligopolistic television markets affects diversity, with public networks adopting features of commercial broadcasters. This article examines commercial news coverage in Chile based on the characteristics attributed to melodrama in the Latin American theoretical tradition. A content analysis of two constructed weeks of newscasts from four Chilean networks (one publicly owned, three commercial) suggests that changes in the competition context were related to a homogenization of the networks' coverage and a general increase of melodramatic features. These results support the hypothesis that news coverage analysis must consider contextual factors, such as changes in rating leadership, beyond networks' ownership structures.
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Papers by Constanza Mujica