This research aims to know the correlation between hedonistic lifestyle with impulse buying tende... more This research aims to know the correlation between hedonistic lifestyle with impulse buying tendency of imitation clothes for homosexual men (gay) in Malang Raya. Subjects in this research were homosexual men who has joined in a gay community under IGAMA foundation in Malang, the number of subject were 70 subjects. The sampling technique that used in this research was snowball sampling. The scales that used in this research were hedonistic lifestyle scale and impulse buying tendency scale that modificated from Sari’s research (2013) and Ngainurrohmah’s (2013). Data analysis that used to examine the correlation of x and y variables in this research was spearman-rho. Statistical calculation result showed positive correlation between hedonistic lifestyle and impulse buying tendency of imitation clothes, where the hedonistic lifestyle was higher, then impulse buying tendency of imitation clothes would be higher. And vice versa, the lower the hedonistic lifestyle, then impulse buying tendency of imitation clothes would be lower as well. Keywords: hedonic lifestyle, impulse buying, homosexual men
This research aims to know the correlation between hedonistic lifestyle with impulse buying tende... more This research aims to know the correlation between hedonistic lifestyle with impulse buying tendency of imitation clothes for homosexual men (gay) in Malang Raya. Subjects in this research were homosexual men who has joined in a gay community under IGAMA foundation in Malang, the number of subject were 70 subjects. The sampling technique that used in this research was snowball sampling. The scales that used in this research were hedonistic lifestyle scale and impulse buying tendency scale that modificated from Sari’s research (2013) and Ngainurrohmah’s (2013). Data analysis that used to examine the correlation of x and y variables in this research was spearman-rho. Statistical calculation result showed positive correlation between hedonistic lifestyle and impulse buying tendency of imitation clothes, where the hedonistic lifestyle was higher, then impulse buying tendency of imitation clothes would be higher. And vice versa, the lower the hedonistic lifestyle, then impulse buying tendency of imitation clothes would be lower as well. Keywords: hedonic lifestyle, impulse buying, homosexual men
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Keywords: hedonic lifestyle, impulse buying, homosexual men
Keywords: hedonic lifestyle, impulse buying, homosexual men