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Nanang Suryadi

University of Brawijaya, Department of Management, Faculty Member

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A lecturer at FEB UB
Phone: +6282132686117
Address: Fakultas Ekonomi dan Bisnis Universitas Brawijaya, Jl. MT Haryono 16f, Malang, Jawa Timur, Indonesia

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Publishing India Group

Ohio State University

Eduardo martinez torres

FLACSO-Ecuador

Ann Marie Fiore

Iowa State University

Anisa Aisya Khalil

Indian Institute of Management Raipur

ESADE

Joan Manuel Batista-Foguet

Victoria Curosu

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Papers by Nanang Suryadi

Success Factors in Creating Consumer Trust of Standardized Herbal Medicine in East Java, Indonesia

International Journal of Engineering & Technology, 2018

The development of Herbal Medicines in various countries of the World has been a discussion of re... more The development of Herbal Medicines in various countries of the World has been a discussion of researchers. Indonesia is one of the countries that uses and produces herbal medicine, which is believed to have enormous natural resources to support the development of this plant-based medicine. Consumer Trust becomes an interesting phenomenon to be examined more deeply, because the use of herbal medicine [traditional] is still less by modern medicine [chemical] when consumers buy for their own treatment. Several studies in various contexts show that Perceived Value has an impact on Consumer Trust. Nevertheless whether in the context of herbal medicine consumer perceptions of the value of herbal medicinal products will affect the trust of taking the herbal medicine. This study uses the design of Structural Equational Modeling analysis, and involving 357 respondents. In this article was revealed the influence of dimensions of Perceived Value to Consumer Trust of Herbal Medicines with Emotional Value, Functional Value, and Price Value Significantly Positive effect Consumer Trust, only one dimension has no significant effect that is Social Value.

CONSUMER, CUSTOMER AND PERCEIVED VALUE: PAST AND PRESENT

The purpose of this paper is to explain the past and present of value concept (Consumer, Customer... more The purpose of this paper is to explain the past and present of value concept (Consumer, Customer and Perceived Value). The discussion is carried out by studying the development of the concept published in journals indexed in Scopus since 2009-2018. The approach used is a literature review. Many authors use various terms but refer to one thing: "value". From the various definitions and opinions of the researchers, it is possible to note some similarities in general, that value is the consumers' perceptions of what they receive with what they provide. What they receive can be a benefit, or utility, whereas what they provide is a cost or sacrifice. Researches and definitions from authors that were written in three and two decade ago still relevant and become stream in recent year researches.

Analisis makro dan mikro: jembatan kebijakan ekonomi Indonesia

by Nanang Suryadi and khusnul ashar

Pengaruh Service Quality, Customer Satisfaction dan Switching Cost terhadap Customer Loyalty (Studi pada Pelanggan Telepon Bergerak di Kota Malang)

Abstract For last few decades we have witnessing the rise of mobile telecommunication industries ... more Abstract For last few decades we have witnessing the rise of mobile telecommunication industries in Indonesia. High tension level of competition has forced service providers to formulate way both to gain profit and to make their customer stay loyal. Each provider competing through their quality and their price since the Indonesian market were sensitive to price. Many promotional advertising were made in order to attract new customers and make existing customers remain loyal.

Kajian tentang Pengaruh Brand Community Integration pada Loyalitas Merek Anggota IM3 @School Community di SMAN 8 Malang

Objective of this re earch is to know and analize the effect of brand community integration to br... more Objective of this re earch is to know and analize the effect of brand community integration to brand loyalty oflM3@Scho/l community members in SMAN 8 Malang, simultaneosly and pariially and to know which variable plays the dominant role. The result of multiple regression analysis shows that simultaneosly, brand community integration variables( product, brand, company, other customers) affects brand loyalty var-iable in a positive and significant way. Partially, brand and other customer variables affect brand loyalty sign[frcant/y, while product and company do not affect brand loyalty. The dominant variable in affecting brand loyalty is brand variable.

Kecenderungan Etnosentrisme, Sikap dan Intensi Konsumen dalam Membeli Produk Sepatu Buatan Usaha Kecil dan Menengah (UKM)

This research aims to identify the tendency ethnocentrism, attitudes, and intentions of consumers... more This research aims to identify the tendency ethnocentrism, attitudes, and intentions of consumers in buying shoes product which is made by Small and Medium Enterprises (SMEs) using the concept of ethnocentrism. Ethnocentrism is a sociological concept first introduced by Sumner (1906) which refers to attitudes, beliefs, standards, and the excessive behavior of a personfor something in environment. Shimp and Sharma (1987) says that consumers who are etnocentric consumers who have views about the suitability and moral in buying behavior of foreign products.The sample for this research is 232 students Faculty of Economic, University of Brawijaya. Descriptive statistical methods using frequency distribution, cross tabulation method (crosstabs), and chi-square test of independence are used to analyze data. From this research, it found that there is a tendency of ethnocentrism among students of the Faculty of Economics, University of Brawijaya in selecting at a product. The results also showed that students who have a tendency of ethnocentrism, moderate, and non-ethnocentrism have a positive attitude toward Small and Medium Enterprises. This is evidenced by the students intention to buy Small and Medium Enterprises shoes product, but by considering the factors at affordable prices, quality products, attractive models which is up to date, as well as earned income.

Keywords: ethnocentrism tendency, attitudes, intentions

Persepsi Mahasiswa Jurusan Manajemen Fakultas Ekonomi Unibraw terhadap Kewirausahaan

FENOMENA SASTRA INDONESIA MUTAKHIR 2010

Analisis tentang Metafora dalam Iklan Media Cetak

Analisis makro dan mikro: jembatan kebijakan ekonomi Indonesia

Telah dialamatkan padamu: sepilihan sajak

Perbandingan sikap dan intensi konsumen terhadap iklan metafora dan iklan non metafora

PERANAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN PADA INDUSTRI TELEPON SELULER

Studi ini bertujuan untuk mengetahui pengaruh ekuitas merek terhadap loyalitas pelanggan telepon ... more Studi ini bertujuan untuk mengetahui pengaruh ekuitas merek terhadap loyalitas pelanggan telepon seluler. Data dikumpulkan melalui survei menggunakan kuesioner terhadap mahasiswa di Kota Malang. Adapun teknik pengambilan sampel yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 115 responden. Untuk menguji hipotesis yang diajukan dalam penelitian ini digunakan analisis regresi. Hasil analisis regresi menunjukkan bahwa ekuitas merek memiliki pengaruh yang signifikan terhadap loyalitas pelanggan telepon seluler. Di antara empat variabel ekuitas merek yang diteliti, persepsi kualitas tidak memiliki pengaruh yang signifikan terhadap loyalitas pelanggan. Sedangkan variabel yang memiliki pengaruh dominan terhadap loyalitas pelanggan adalah loyalitas merek.

Silhuet panorama & negeri yang menangis: kumpulan sajak Nanang Suryadi

Jogja lima koma sembilan skala Richter

Nestapa, seperti juga takdir, tak semata dirajahkan pada telapak tangan, sehingga kita mungkin ma... more Nestapa, seperti juga takdir, tak semata dirajahkan pada telapak tangan, sehingga kita mungkin mampu membacanya sejak awal. Ketika maut datang dalam bentuk yang tak terpikir oleh kita, bahkan Tuhan seolah menghendaki kita tak siap. Membayangkan kelemahan manusia, kadang-kadang muncul perasaan ganjil, namun itulah yang terjadi. Sebagaimana puisi-puisi dalam buku ini.

Hijau kelon & puisi 2002

Graffiti imaji: kumpulan cerpen pendek

Puisi tak pernah pergi: sajak-sajak Bentara 2003

Cyber graffiti: kumpulan esei

Nubuat labirin luka: antologi puisi untuk Munir

Success Factors in Creating Consumer Trust of Standardized Herbal Medicine in East Java, Indonesia

International Journal of Engineering & Technology, 2018

The development of Herbal Medicines in various countries of the World has been a discussion of re... more The development of Herbal Medicines in various countries of the World has been a discussion of researchers. Indonesia is one of the countries that uses and produces herbal medicine, which is believed to have enormous natural resources to support the development of this plant-based medicine. Consumer Trust becomes an interesting phenomenon to be examined more deeply, because the use of herbal medicine [traditional] is still less by modern medicine [chemical] when consumers buy for their own treatment. Several studies in various contexts show that Perceived Value has an impact on Consumer Trust. Nevertheless whether in the context of herbal medicine consumer perceptions of the value of herbal medicinal products will affect the trust of taking the herbal medicine. This study uses the design of Structural Equational Modeling analysis, and involving 357 respondents. In this article was revealed the influence of dimensions of Perceived Value to Consumer Trust of Herbal Medicines with Emotional Value, Functional Value, and Price Value Significantly Positive effect Consumer Trust, only one dimension has no significant effect that is Social Value.

CONSUMER, CUSTOMER AND PERCEIVED VALUE: PAST AND PRESENT

The purpose of this paper is to explain the past and present of value concept (Consumer, Customer... more The purpose of this paper is to explain the past and present of value concept (Consumer, Customer and Perceived Value). The discussion is carried out by studying the development of the concept published in journals indexed in Scopus since 2009-2018. The approach used is a literature review. Many authors use various terms but refer to one thing: "value". From the various definitions and opinions of the researchers, it is possible to note some similarities in general, that value is the consumers' perceptions of what they receive with what they provide. What they receive can be a benefit, or utility, whereas what they provide is a cost or sacrifice. Researches and definitions from authors that were written in three and two decade ago still relevant and become stream in recent year researches.

Analisis makro dan mikro: jembatan kebijakan ekonomi Indonesia

by Nanang Suryadi and khusnul ashar

Pengaruh Service Quality, Customer Satisfaction dan Switching Cost terhadap Customer Loyalty (Studi pada Pelanggan Telepon Bergerak di Kota Malang)

Abstract For last few decades we have witnessing the rise of mobile telecommunication industries ... more Abstract For last few decades we have witnessing the rise of mobile telecommunication industries in Indonesia. High tension level of competition has forced service providers to formulate way both to gain profit and to make their customer stay loyal. Each provider competing through their quality and their price since the Indonesian market were sensitive to price. Many promotional advertising were made in order to attract new customers and make existing customers remain loyal.

Kajian tentang Pengaruh Brand Community Integration pada Loyalitas Merek Anggota IM3 @School Community di SMAN 8 Malang

Objective of this re earch is to know and analize the effect of brand community integration to br... more Objective of this re earch is to know and analize the effect of brand community integration to brand loyalty oflM3@Scho/l community members in SMAN 8 Malang, simultaneosly and pariially and to know which variable plays the dominant role. The result of multiple regression analysis shows that simultaneosly, brand community integration variables( product, brand, company, other customers) affects brand loyalty var-iable in a positive and significant way. Partially, brand and other customer variables affect brand loyalty sign[frcant/y, while product and company do not affect brand loyalty. The dominant variable in affecting brand loyalty is brand variable.

Kecenderungan Etnosentrisme, Sikap dan Intensi Konsumen dalam Membeli Produk Sepatu Buatan Usaha Kecil dan Menengah (UKM)

This research aims to identify the tendency ethnocentrism, attitudes, and intentions of consumers... more This research aims to identify the tendency ethnocentrism, attitudes, and intentions of consumers in buying shoes product which is made by Small and Medium Enterprises (SMEs) using the concept of ethnocentrism. Ethnocentrism is a sociological concept first introduced by Sumner (1906) which refers to attitudes, beliefs, standards, and the excessive behavior of a personfor something in environment. Shimp and Sharma (1987) says that consumers who are etnocentric consumers who have views about the suitability and moral in buying behavior of foreign products.The sample for this research is 232 students Faculty of Economic, University of Brawijaya. Descriptive statistical methods using frequency distribution, cross tabulation method (crosstabs), and chi-square test of independence are used to analyze data. From this research, it found that there is a tendency of ethnocentrism among students of the Faculty of Economics, University of Brawijaya in selecting at a product. The results also showed that students who have a tendency of ethnocentrism, moderate, and non-ethnocentrism have a positive attitude toward Small and Medium Enterprises. This is evidenced by the students intention to buy Small and Medium Enterprises shoes product, but by considering the factors at affordable prices, quality products, attractive models which is up to date, as well as earned income.

Keywords: ethnocentrism tendency, attitudes, intentions

Persepsi Mahasiswa Jurusan Manajemen Fakultas Ekonomi Unibraw terhadap Kewirausahaan

FENOMENA SASTRA INDONESIA MUTAKHIR 2010

Analisis tentang Metafora dalam Iklan Media Cetak

Analisis makro dan mikro: jembatan kebijakan ekonomi Indonesia

Telah dialamatkan padamu: sepilihan sajak

Perbandingan sikap dan intensi konsumen terhadap iklan metafora dan iklan non metafora

PERANAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN PADA INDUSTRI TELEPON SELULER

Studi ini bertujuan untuk mengetahui pengaruh ekuitas merek terhadap loyalitas pelanggan telepon ... more Studi ini bertujuan untuk mengetahui pengaruh ekuitas merek terhadap loyalitas pelanggan telepon seluler. Data dikumpulkan melalui survei menggunakan kuesioner terhadap mahasiswa di Kota Malang. Adapun teknik pengambilan sampel yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 115 responden. Untuk menguji hipotesis yang diajukan dalam penelitian ini digunakan analisis regresi. Hasil analisis regresi menunjukkan bahwa ekuitas merek memiliki pengaruh yang signifikan terhadap loyalitas pelanggan telepon seluler. Di antara empat variabel ekuitas merek yang diteliti, persepsi kualitas tidak memiliki pengaruh yang signifikan terhadap loyalitas pelanggan. Sedangkan variabel yang memiliki pengaruh dominan terhadap loyalitas pelanggan adalah loyalitas merek.

Silhuet panorama & negeri yang menangis: kumpulan sajak Nanang Suryadi

Jogja lima koma sembilan skala Richter

Nestapa, seperti juga takdir, tak semata dirajahkan pada telapak tangan, sehingga kita mungkin ma... more Nestapa, seperti juga takdir, tak semata dirajahkan pada telapak tangan, sehingga kita mungkin mampu membacanya sejak awal. Ketika maut datang dalam bentuk yang tak terpikir oleh kita, bahkan Tuhan seolah menghendaki kita tak siap. Membayangkan kelemahan manusia, kadang-kadang muncul perasaan ganjil, namun itulah yang terjadi. Sebagaimana puisi-puisi dalam buku ini.

Hijau kelon & puisi 2002

Graffiti imaji: kumpulan cerpen pendek

Puisi tak pernah pergi: sajak-sajak Bentara 2003

Cyber graffiti: kumpulan esei

Nubuat labirin luka: antologi puisi untuk Munir

FENOMENA SASTRA INDONESIA MUTAKHIR