Papers by Margareth Setiawan
Journal of Fashion Marketing and Management: An International Journal
PurposeThis study aims to explore the relationships between particular personal values (environme... more PurposeThis study aims to explore the relationships between particular personal values (environmental, hedonic and utilitarian) and the intention to purchase slow fashion through the mechanism of attitude toward slow fashion in Indonesia.Design/methodology/approachThis quantitative study uses an online questionnaire to obtain survey data from 429 respondents in cities in Indonesia. The respondents were mostly aged between 18 and 45 years, with the majority between 18 and 22 years (63.40 per cent). Confirmatory factor analysis and structural equation modeling are used to test and validate the proposed model's scale validity and relationship.FindingsEnvironmental, utilitarian and hedonic values are positively related to attitudes toward slow-fashion products. Further, attitudes toward slow-fashion products positively influence purchase intention.Practical implicationsThe study suggests marketing strategies to stimulate the intention to purchase slow fashion through advertising tha...
2022 Seventh International Conference on Informatics and Computing (ICIC)
The objective of this study is to examine the relationships of credibility, source of attractiven... more The objective of this study is to examine the relationships of credibility, source of attractiveness, and product congruence toward purchase intention on Instagram’s on line fashion shop in Indonesia. We surveyed 214 respondents through a purposive sampling method. We conducted an online survey on a 5-point Likert scale. The result was analysed using multiple linear regression to explain the relationship between a dependent variable, purchase intention, and independent variables, credibility, attractiveness, and product congruence. The result finds that all variables (credibility, attractiveness, and product congruence) have positive relationships toward purchase intention. The findings also show that only product congruence has no significant impact on purchasing intention.
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Papers by Margareth Setiawan