This study aims to investigate the association between service provider value cocreation (PVCC) a... more This study aims to investigate the association between service provider value cocreation (PVCC) and customer perceived quality of life (QOL) in a healthcare service context. This study also examines the mediating role of customer value cocreation (CVCC) and the moderating role of customer emotions using a conditional process framework. To examine the conceptual model, data were collected through an online survey of 441 healthcare customers. The hypotheses were tested using covariance‐based structural equation modeling (CB‐SEM) and PROCESS macro. The results show that PVCC positively influences both CVCC and QOL. The effect of CVCC on QOL is positive and significant. CVCC plays a mediating role in the link between PVCC and QOL. In addition, the absence of negative emotion serves as a moderator in improving perceived QOL. Evaluating value cocreation efforts allows service providers to understand their readiness for supportive value cocreation practices. Service providers must also foc...
PurposeThis study aims to examine the effects of enhanced visualization of intangible service val... more PurposeThis study aims to examine the effects of enhanced visualization of intangible service value through integration of means-end perspectives on advertising effectiveness.Design/methodology/approachBanking advertisements, incorporating message stimuli derived from salient values desired by the financial consumers and designed to assist message elaboration and stimulate personal relevance, were developed to examine the influence of cognitive connectivity on vividness of intangible service benefits and service advertising effectiveness.FindingsThe findings demonstrate that greater cognitive connectivity positively affects perceived tangibility, attitude toward the advertisement and attitude toward the brand. Additionally, the results indicated that perceived personal relevance has higher influence on envisioning service components, compared to one’s ability to connect visual cues to perceived benefits and to immediate end-goals.Research limitations/implicationsThis study incorpora...
International Journal of Quality and Service Sciences
Purpose This study aims to examine the extent of corporate image of mobile telecommunication comp... more Purpose This study aims to examine the extent of corporate image of mobile telecommunication company on service quality and price fairness, which subsequently play important roles in influencing customer satisfaction and loyalty. Design/methodology/approach A questionnaire was administered to subscribers of mobile service providers in Brunei. The proposed research model was tested using structural equation modeling to estimate the relationships between corporate image, service quality, price fairness, customer satisfaction and loyalty. Findings The results indicated that favorable corporate image positively affects network quality, customer support and price fairness, which, in turn, lead to formation of customer satisfaction and customer loyalty. Originality/value This study demonstrates the magnitude of corporate image as an enabler of market dominance, recognizing that superior corporate image can become a first mover advantage and competitive advantage, which explains the high c...
Attitudes toward advertising is an established construct in marketing. The construct has been res... more Attitudes toward advertising is an established construct in marketing. The construct has been researched mostly using the attitude theory and has been of interest to both marketing academicians and practitioners. Attitudes toward advertising have been researched with different frameworks, in different markets and for advertising in different media. However, there is limited research on consumers’ attitudes toward advertising in Asian markets. In particular, there is no study so far on attitudes toward advertising in Brunei Darussalam, an affluent but less populous South East Asian market. This paper investigates attitudes toward advertising, antecedents to attitudes toward advertising and consequent behaviors in Brunei. The framework proposed by Pollay and Mittal (1993), later further by Wolin et al. (2002) is used in this paper. Responses from the consumer surveys were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). It was found that most of the belief f...
International Journal of Quality and Service Sciences
Purpose This study aims to examine the extent of corporate image of mobile telecommunication comp... more Purpose This study aims to examine the extent of corporate image of mobile telecommunication company on service quality and price fairness, which subsequently play important roles in influencing customer satisfaction and loyalty. Design/methodology/approach A questionnaire was administered to subscribers of mobile service providers in Brunei. The proposed research model was tested using structural equation modeling to estimate the relationships between corporate image, service quality, price fairness, customer satisfaction and loyalty. Findings The results indicated that favorable corporate image positively affects network quality, customer support and price fairness, which, in turn, lead to formation of customer satisfaction and customer loyalty. Originality/value This study demonstrates the magnitude of corporate image as an enabler of market dominance, recognizing that superior corporate image can become a first mover advantage and competitive advantage, which explains the high c...
International Journal of Islamic Marketing and Branding, 2018
A theoretically established framework for attitudes toward advertising is furthered in the relati... more A theoretically established framework for attitudes toward advertising is furthered in the relatively less researched yet increasingly significant areas of fashion advertising and Muslim consumers. Two additional factors, fashion consciousness, and religious commitment are proposed as antecedents to attitudes and behaviours toward fashion advertising among the Muslim consumers. Both these factors are proposed based on the precedents in research on attitudes toward advertising and they manifest consumers' involvement with fashion and religion. The directionality of relationships between different factors is posited based on the existing research on Muslim consumers as well as substantiated evidence from reports of consumer reactions.
Attitudes toward advertising is an established construct in marketing. The construct has been res... more Attitudes toward advertising is an established construct in marketing. The construct has been researched mostly using the attitude theory and has been of interest to both marketing academicians and practitioners. Attitudes toward advertising have been researched with different frameworks, in different markets and for advertising in different media. However, there is limited research on consumers’ attitudes toward advertising in Asian markets. In particular, there is no study so far on attitudes toward advertising in Brunei Darussalam, an affluent but less populous South East Asian market. This paper investigates attitudes toward advertising, antecedents to attitudes toward advertising and consequent behaviors in Brunei. The framework proposed by Pollay and Mittal (1993), later further by Wolin et al. (2002) is used in this paper. Responses from the consumer surveys were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). It was found that most of the belief f...
International Journal of Islamic Marketing and Branding, 2018
A theoretically established framework for attitudes toward advertising is furthered in the relati... more A theoretically established framework for attitudes toward advertising is furthered in the relatively less researched yet increasingly significant areas of fashion advertising and Muslim consumers. Two additional factors, fashion consciousness, and religious commitment are proposed as antecedents to attitudes and behaviours toward fashion advertising among the Muslim consumers. Both these factors are proposed based on the precedents in research on attitudes toward advertising and they manifest consumers' involvement with fashion and religion. The directionality of relationships between different factors is posited based on the existing research on Muslim consumers as well as substantiated evidence from reports of consumer reactions.
Purpose Transformative service research (TSR) has received considerable attention from researcher... more Purpose Transformative service research (TSR) has received considerable attention from researchers and marketers in recent years and becomes a research priority in health care. In response, this paper adapts the TSR entities and wellbeing framework to systematically review healthcare quality research on Muslim consumers. The purpose of this paper is to identify research gaps and provide directions for future research, aligning healthcare studies with the TSR framework. Design/methodology/approach The authors of this paper reviewed empirical papers in healthcare quality research on Muslim patients between the years 2000 and 2020. The recorded journal articles were synthesized using insights from the TSR framework. Several literature gaps were identified and future research directions were provided using the TCCM framework, in which T stands for theory, C for context, C for characteristics and M for methodology. Findings This paper finds studies that encompass several domains of the T...
Purpose Transformative service research (TSR) has received considerable attention from researcher... more Purpose Transformative service research (TSR) has received considerable attention from researchers and marketers in recent years and becomes a research priority in health care. In response, this paper adapts the TSR entities and wellbeing framework to systematically review healthcare quality research on Muslim consumers. The purpose of this paper is to identify research gaps and provide directions for future research, aligning healthcare studies with the TSR framework. Design/methodology/approach The authors of this paper reviewed empirical papers in healthcare quality research on Muslim patients between the years 2000 and 2020. The recorded journal articles were synthesized using insights from the TSR framework. Several literature gaps were identified and future research directions were provided using the TCCM framework, in which T stands for theory, C for context, C for characteristics and M for methodology. Findings This paper finds studies that encompass several domains of the T...
This study aims to investigate the association between service provider value cocreation (PVCC) a... more This study aims to investigate the association between service provider value cocreation (PVCC) and customer perceived quality of life (QOL) in a healthcare service context. This study also examines the mediating role of customer value cocreation (CVCC) and the moderating role of customer emotions using a conditional process framework. To examine the conceptual model, data were collected through an online survey of 441 healthcare customers. The hypotheses were tested using covariance‐based structural equation modeling (CB‐SEM) and PROCESS macro. The results show that PVCC positively influences both CVCC and QOL. The effect of CVCC on QOL is positive and significant. CVCC plays a mediating role in the link between PVCC and QOL. In addition, the absence of negative emotion serves as a moderator in improving perceived QOL. Evaluating value cocreation efforts allows service providers to understand their readiness for supportive value cocreation practices. Service providers must also foc...
PurposeThis study aims to examine the effects of enhanced visualization of intangible service val... more PurposeThis study aims to examine the effects of enhanced visualization of intangible service value through integration of means-end perspectives on advertising effectiveness.Design/methodology/approachBanking advertisements, incorporating message stimuli derived from salient values desired by the financial consumers and designed to assist message elaboration and stimulate personal relevance, were developed to examine the influence of cognitive connectivity on vividness of intangible service benefits and service advertising effectiveness.FindingsThe findings demonstrate that greater cognitive connectivity positively affects perceived tangibility, attitude toward the advertisement and attitude toward the brand. Additionally, the results indicated that perceived personal relevance has higher influence on envisioning service components, compared to one’s ability to connect visual cues to perceived benefits and to immediate end-goals.Research limitations/implicationsThis study incorpora...
International Journal of Quality and Service Sciences
Purpose This study aims to examine the extent of corporate image of mobile telecommunication comp... more Purpose This study aims to examine the extent of corporate image of mobile telecommunication company on service quality and price fairness, which subsequently play important roles in influencing customer satisfaction and loyalty. Design/methodology/approach A questionnaire was administered to subscribers of mobile service providers in Brunei. The proposed research model was tested using structural equation modeling to estimate the relationships between corporate image, service quality, price fairness, customer satisfaction and loyalty. Findings The results indicated that favorable corporate image positively affects network quality, customer support and price fairness, which, in turn, lead to formation of customer satisfaction and customer loyalty. Originality/value This study demonstrates the magnitude of corporate image as an enabler of market dominance, recognizing that superior corporate image can become a first mover advantage and competitive advantage, which explains the high c...
Attitudes toward advertising is an established construct in marketing. The construct has been res... more Attitudes toward advertising is an established construct in marketing. The construct has been researched mostly using the attitude theory and has been of interest to both marketing academicians and practitioners. Attitudes toward advertising have been researched with different frameworks, in different markets and for advertising in different media. However, there is limited research on consumers’ attitudes toward advertising in Asian markets. In particular, there is no study so far on attitudes toward advertising in Brunei Darussalam, an affluent but less populous South East Asian market. This paper investigates attitudes toward advertising, antecedents to attitudes toward advertising and consequent behaviors in Brunei. The framework proposed by Pollay and Mittal (1993), later further by Wolin et al. (2002) is used in this paper. Responses from the consumer surveys were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). It was found that most of the belief f...
International Journal of Quality and Service Sciences
Purpose This study aims to examine the extent of corporate image of mobile telecommunication comp... more Purpose This study aims to examine the extent of corporate image of mobile telecommunication company on service quality and price fairness, which subsequently play important roles in influencing customer satisfaction and loyalty. Design/methodology/approach A questionnaire was administered to subscribers of mobile service providers in Brunei. The proposed research model was tested using structural equation modeling to estimate the relationships between corporate image, service quality, price fairness, customer satisfaction and loyalty. Findings The results indicated that favorable corporate image positively affects network quality, customer support and price fairness, which, in turn, lead to formation of customer satisfaction and customer loyalty. Originality/value This study demonstrates the magnitude of corporate image as an enabler of market dominance, recognizing that superior corporate image can become a first mover advantage and competitive advantage, which explains the high c...
International Journal of Islamic Marketing and Branding, 2018
A theoretically established framework for attitudes toward advertising is furthered in the relati... more A theoretically established framework for attitudes toward advertising is furthered in the relatively less researched yet increasingly significant areas of fashion advertising and Muslim consumers. Two additional factors, fashion consciousness, and religious commitment are proposed as antecedents to attitudes and behaviours toward fashion advertising among the Muslim consumers. Both these factors are proposed based on the precedents in research on attitudes toward advertising and they manifest consumers' involvement with fashion and religion. The directionality of relationships between different factors is posited based on the existing research on Muslim consumers as well as substantiated evidence from reports of consumer reactions.
Attitudes toward advertising is an established construct in marketing. The construct has been res... more Attitudes toward advertising is an established construct in marketing. The construct has been researched mostly using the attitude theory and has been of interest to both marketing academicians and practitioners. Attitudes toward advertising have been researched with different frameworks, in different markets and for advertising in different media. However, there is limited research on consumers’ attitudes toward advertising in Asian markets. In particular, there is no study so far on attitudes toward advertising in Brunei Darussalam, an affluent but less populous South East Asian market. This paper investigates attitudes toward advertising, antecedents to attitudes toward advertising and consequent behaviors in Brunei. The framework proposed by Pollay and Mittal (1993), later further by Wolin et al. (2002) is used in this paper. Responses from the consumer surveys were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). It was found that most of the belief f...
International Journal of Islamic Marketing and Branding, 2018
A theoretically established framework for attitudes toward advertising is furthered in the relati... more A theoretically established framework for attitudes toward advertising is furthered in the relatively less researched yet increasingly significant areas of fashion advertising and Muslim consumers. Two additional factors, fashion consciousness, and religious commitment are proposed as antecedents to attitudes and behaviours toward fashion advertising among the Muslim consumers. Both these factors are proposed based on the precedents in research on attitudes toward advertising and they manifest consumers' involvement with fashion and religion. The directionality of relationships between different factors is posited based on the existing research on Muslim consumers as well as substantiated evidence from reports of consumer reactions.
Purpose Transformative service research (TSR) has received considerable attention from researcher... more Purpose Transformative service research (TSR) has received considerable attention from researchers and marketers in recent years and becomes a research priority in health care. In response, this paper adapts the TSR entities and wellbeing framework to systematically review healthcare quality research on Muslim consumers. The purpose of this paper is to identify research gaps and provide directions for future research, aligning healthcare studies with the TSR framework. Design/methodology/approach The authors of this paper reviewed empirical papers in healthcare quality research on Muslim patients between the years 2000 and 2020. The recorded journal articles were synthesized using insights from the TSR framework. Several literature gaps were identified and future research directions were provided using the TCCM framework, in which T stands for theory, C for context, C for characteristics and M for methodology. Findings This paper finds studies that encompass several domains of the T...
Purpose Transformative service research (TSR) has received considerable attention from researcher... more Purpose Transformative service research (TSR) has received considerable attention from researchers and marketers in recent years and becomes a research priority in health care. In response, this paper adapts the TSR entities and wellbeing framework to systematically review healthcare quality research on Muslim consumers. The purpose of this paper is to identify research gaps and provide directions for future research, aligning healthcare studies with the TSR framework. Design/methodology/approach The authors of this paper reviewed empirical papers in healthcare quality research on Muslim patients between the years 2000 and 2020. The recorded journal articles were synthesized using insights from the TSR framework. Several literature gaps were identified and future research directions were provided using the TCCM framework, in which T stands for theory, C for context, C for characteristics and M for methodology. Findings This paper finds studies that encompass several domains of the T...
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