This article proposes a complex approach to the phenomenon known in the literature as the consump... more This article proposes a complex approach to the phenomenon known in the literature as the consumption of user-generated multimedia content (UGMC) in the context of the effects generated by the pandemic on the consumption of tourist services. Thus, it analyzes the ways in which the creation and consumption of multimedia content affect the flow experience and the ways in which consumption experiences related to tourist services are transferred to other consumers. The pandemic crisis has fundamentally affected the ways in which consumers interact online with different types of multimedia content. In particular, consumers of travel services have developed behaviors that promote the transfer of trust in safe tourist destinations based on connecting to various forms of multimedia content (pictures, videos, blog posts, etc.) created and distributed online by other consumers who share their own positive consumer experiences. Based on a sample of 673 respondents, we validate a theoretical mo...
Economic sustainability plays an important role in shaping conditions for economic growth and soc... more Economic sustainability plays an important role in shaping conditions for economic growth and social development. The importance of answering the question about the level of sustainability of family farms results from the fact that the countries of Central and Eastern Europe, apart from exceptions (e.g., the Czech Republic and Slovakia), are characterized by a fragmented agrarian structure. Hence, the main goal of this article was to answer two questions: (1) whether the countries of Central and Eastern Europe differ in the level of economic sustainability of small family farms; and (2) whether the same socioeconomic factors impact similarly on the level of economic sustainability of small family farms from countries of Central and Eastern Europe. The study was based on surveys conducted in small family farms: in 2018 from Poland (672 farms) and in 2019 in four other countries (Lithuania; 999 farms, Romania; 834 farms, Serbia; 523 farms, Moldova; 530 farms). The publication includes...
The travel agencies play an important role in tourism development. Alba County can be considered ... more The travel agencies play an important role in tourism development. Alba County can be considered an important touristic destination in Romania. Purpose – The purpose of the paper is to underline the role of travel agencies in sustaining tourism development in Alba County. Design – A survey was conducted to find the opinion of these companies managers regarding the role they plays in the valorisation of touristic potential. Methodology – The survey that was carried out was going to be a quantitative type of research. The means of communication with the investigated unit: interviews based on a questionnaire administered by the operators. The primary data was collected out of a sample of 16 travel agencies operating in Alba county, from a total number of 20s. The sample for the target group has been identified using purposive sampling method. Purposive sampling method was applied to travel agencies managers’ participants because this sample was considered to meet the objectives of the ...
The role of small farms in agricultural production is particularly important for less developed e... more The role of small farms in agricultural production is particularly important for less developed economies, with a high share of agriculture in GDP and a lower level of national income. These economies have a high share of small-scale farms in the total number of registered farms, measured by the size of an agricultural holding. The paper thoroughly analyses the distribution channels of the agricultural products of Moldova (MDA), Romania (ROM), and Serbia (SRB). The data sources for this analysis are taken from the survey conducted on 1 608 small-scale farms in the above-mentioned countries in 2019. The aim of the paper is to develop a model that could enable the structured analysis of distribution channels. Analytical Hierarchy Process (AHP) method was used for efficient assessment and as a criterion for choosing the most appropriate distribution channel. The results of the analysis show that small-scale farms mostly place their products in green markets and processing plants and th...
Economic sustainability plays an important role in shaping conditions for economic growth and soc... more Economic sustainability plays an important role in shaping conditions for economic growth and social development. The importance of answering the question about the level of sustainability of family farms results from the fact that the countries of Central and Eastern Europe, apart from exceptions (e.g., the Czech Republic and Slovakia), are characterized by a fragmented agrarian structure. Hence, the main goal of this article was to answer two questions: (1) whether the countries of Central and Eastern Europe differ in the level of economic sustainability of small family farms; and (2) whether the same socioeconomic factors impact similarly on the level of economic sustainability of small family farms from countries of Central and Eastern Europe. The study was based on surveys conducted in small family farms: in 2018 from Poland (672 farms) and in 2019 in four other countries (Lithuania; 999 farms, Romania; 834 farms, Serbia; 523 farms, Moldova; 530 farms). The publication includes...
The agricultural sector ensures food security and is a major source of employment, income, and ec... more The agricultural sector ensures food security and is a major source of employment, income, and economic activity in rural areas. The Food and Agriculture Organization of the United Nations (FAO) considers that family farms are the key to a sustainable future in Europe and Central Asia. In Romania, small farms represent the pillar on which Romanian society has been developed. Although the trend has been a reduction in the number of small farms and an increase in the number of large farms, the Government of Romania understands the importance of small farms and therefore supports them through policies involving direct payments, rural development instruments, special initiatives, and loans and outstanding obligations, among others, which focus on increasing their economic performance. The aim of our research was to determine the relationship between farmers’ motivation, their job satisfaction, and the farm economic performance in the case of small Romanian farms. The research sample con...
In nowdays, cultural productions are more and more important for a local communitydevelopment. On... more In nowdays, cultural productions are more and more important for a local communitydevelopment. On one hand, cultural events could have a direct effect on tourism by attractingtourists to a particular destination and, on the ohter hand, these events are projecting a positiveimage to the destination. Local authorities includes such products in their regional developmentpolicies.The purpose of this paper is to analyze how cultural marketing activites could influence tourismdevelopment in Alba County.
Preface 9 plished without their commitment, reliable work and valuable comments. We also thank th... more Preface 9 plished without their commitment, reliable work and valuable comments. We also thank the reviewers and publishers for their work, input and contribution to the final version of the publication.
E-commerce’s latest trends, highlighted by the global phenomena of the COVID-19 pandemic, explici... more E-commerce’s latest trends, highlighted by the global phenomena of the COVID-19 pandemic, explicitly show substantial changes in the online consumers’ behavior as well. More and more specialists are talking about the emergence of a new paradigm in consumption, and of possible evolutions toward sustainable consumption. The purpose of this research is to investigate how the antecedents of e-loyalty have changed their effect on consumer attitudes and perceptions of e-commerce sites. The results, obtained through a structural model of 523 validated questionnaires of Romanian consumers of electronic and household appliances, show the importance of the effect of website accessibility, a factor that, until recently, exerted an influence mediated by other elements grouped either under the umbrella of site quality or site design. The model validated after the analysis shows the direct effect of the accessibility of the websites on e-loyalty, satisfaction and trust of the consumers. Based on ...
The main objective of the present paper is to present the way consumers in Alba Iulia,Romania, to... more The main objective of the present paper is to present the way consumers in Alba Iulia,Romania, to perceive the concept of corporate social responsibility. The research represents thesummary of a larger research project pretested questionnaire. In order to achieve this objectivewe have applied a questionnaire to a number of 51 consumers from Alba Iulia. The data wereanalyzed with the help of SPSS software.The paper starts with a literature review in the area of corporate social responsibility and isfollowed by the research methodology and the results of the research.After analyzing the data we have reached the following conclusions: when it comes to the elementsthat corporate social responsibility consists of, the consumers from the mentioned area almostfollow the pyramidal approach of Carroll (1999); practically, obtaining profit is largelyconsidered to be one of the companies‘ most important social responsibilities, followed by sociallyresponsible investments, protecting the enviro...
In the educational process, effective communication is very important and but difficult to measur... more In the educational process, effective communication is very important and but difficult to measure. The research team tried to analyse the communication process at the level of young groups of students, highlighting issues related to communication between students and communication between students and professors. This analysis was combined with the implementation of a special educational method for economic specializations, i.e. simulation of the economic activity in a company. Effective communication in the educational process depends heavily on the professor and on the method used, but the importance of communication at the group level and of encouragement for interaction between students related to their future activity also need to be considered.
Annales Universitatis Apulensis Series Oeconomica, 2015
the present article presents a small part of a doctoral research meant to determine the way the R... more the present article presents a small part of a doctoral research meant to determine the way the Romanian consumers perceive companies' socially responsible activities. The aim of the present article is to emphasize the impact that companies' socially responsible activities have on consumer trust. There were 650 questionnaires applied during September 2014 and January 2015 with the help of GoogleDocs. The collected data were analysed using SPSS software. The results show that consumers give more trust to companies that are socially responsible than to the ones that are not. In the end, this trust brings loyalty and profits to those companies, in this way, both the company and society wins.
Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu, 2019
The purpose of the article was to indicate selected distribution channels in groups and organizat... more The purpose of the article was to indicate selected distribution channels in groups and organizations of fruit and vegetable producers in countries with different agrarian structures and cultures of horizontal organization, as well as identify differences in preferred distribution channels. Based on the literature review, changes in the supply chain of agri-food products were presented and the growing importance of retail chains was pointed out. Using the data obtained from the European Commission, the weight of individual distribution channels was presented, and by Ward agglomeration cluster analysis using Euclidean distances, 3 disjointed clusters of countries with different characteristics of fruit and vegetable producer groups/organizations were selected. The first cluster consisted of few producer groups/organizations from Great Britain, Denmark and Romania, whose members engaged in a relatively large area of land and dedicated (65%) their production to retail chains, thus obta...
This article proposes a complex approach to the phenomenon known in the literature as the consump... more This article proposes a complex approach to the phenomenon known in the literature as the consumption of user-generated multimedia content (UGMC) in the context of the effects generated by the pandemic on the consumption of tourist services. Thus, it analyzes the ways in which the creation and consumption of multimedia content affect the flow experience and the ways in which consumption experiences related to tourist services are transferred to other consumers. The pandemic crisis has fundamentally affected the ways in which consumers interact online with different types of multimedia content. In particular, consumers of travel services have developed behaviors that promote the transfer of trust in safe tourist destinations based on connecting to various forms of multimedia content (pictures, videos, blog posts, etc.) created and distributed online by other consumers who share their own positive consumer experiences. Based on a sample of 673 respondents, we validate a theoretical mo...
Economic sustainability plays an important role in shaping conditions for economic growth and soc... more Economic sustainability plays an important role in shaping conditions for economic growth and social development. The importance of answering the question about the level of sustainability of family farms results from the fact that the countries of Central and Eastern Europe, apart from exceptions (e.g., the Czech Republic and Slovakia), are characterized by a fragmented agrarian structure. Hence, the main goal of this article was to answer two questions: (1) whether the countries of Central and Eastern Europe differ in the level of economic sustainability of small family farms; and (2) whether the same socioeconomic factors impact similarly on the level of economic sustainability of small family farms from countries of Central and Eastern Europe. The study was based on surveys conducted in small family farms: in 2018 from Poland (672 farms) and in 2019 in four other countries (Lithuania; 999 farms, Romania; 834 farms, Serbia; 523 farms, Moldova; 530 farms). The publication includes...
The travel agencies play an important role in tourism development. Alba County can be considered ... more The travel agencies play an important role in tourism development. Alba County can be considered an important touristic destination in Romania. Purpose – The purpose of the paper is to underline the role of travel agencies in sustaining tourism development in Alba County. Design – A survey was conducted to find the opinion of these companies managers regarding the role they plays in the valorisation of touristic potential. Methodology – The survey that was carried out was going to be a quantitative type of research. The means of communication with the investigated unit: interviews based on a questionnaire administered by the operators. The primary data was collected out of a sample of 16 travel agencies operating in Alba county, from a total number of 20s. The sample for the target group has been identified using purposive sampling method. Purposive sampling method was applied to travel agencies managers’ participants because this sample was considered to meet the objectives of the ...
The role of small farms in agricultural production is particularly important for less developed e... more The role of small farms in agricultural production is particularly important for less developed economies, with a high share of agriculture in GDP and a lower level of national income. These economies have a high share of small-scale farms in the total number of registered farms, measured by the size of an agricultural holding. The paper thoroughly analyses the distribution channels of the agricultural products of Moldova (MDA), Romania (ROM), and Serbia (SRB). The data sources for this analysis are taken from the survey conducted on 1 608 small-scale farms in the above-mentioned countries in 2019. The aim of the paper is to develop a model that could enable the structured analysis of distribution channels. Analytical Hierarchy Process (AHP) method was used for efficient assessment and as a criterion for choosing the most appropriate distribution channel. The results of the analysis show that small-scale farms mostly place their products in green markets and processing plants and th...
Economic sustainability plays an important role in shaping conditions for economic growth and soc... more Economic sustainability plays an important role in shaping conditions for economic growth and social development. The importance of answering the question about the level of sustainability of family farms results from the fact that the countries of Central and Eastern Europe, apart from exceptions (e.g., the Czech Republic and Slovakia), are characterized by a fragmented agrarian structure. Hence, the main goal of this article was to answer two questions: (1) whether the countries of Central and Eastern Europe differ in the level of economic sustainability of small family farms; and (2) whether the same socioeconomic factors impact similarly on the level of economic sustainability of small family farms from countries of Central and Eastern Europe. The study was based on surveys conducted in small family farms: in 2018 from Poland (672 farms) and in 2019 in four other countries (Lithuania; 999 farms, Romania; 834 farms, Serbia; 523 farms, Moldova; 530 farms). The publication includes...
The agricultural sector ensures food security and is a major source of employment, income, and ec... more The agricultural sector ensures food security and is a major source of employment, income, and economic activity in rural areas. The Food and Agriculture Organization of the United Nations (FAO) considers that family farms are the key to a sustainable future in Europe and Central Asia. In Romania, small farms represent the pillar on which Romanian society has been developed. Although the trend has been a reduction in the number of small farms and an increase in the number of large farms, the Government of Romania understands the importance of small farms and therefore supports them through policies involving direct payments, rural development instruments, special initiatives, and loans and outstanding obligations, among others, which focus on increasing their economic performance. The aim of our research was to determine the relationship between farmers’ motivation, their job satisfaction, and the farm economic performance in the case of small Romanian farms. The research sample con...
In nowdays, cultural productions are more and more important for a local communitydevelopment. On... more In nowdays, cultural productions are more and more important for a local communitydevelopment. On one hand, cultural events could have a direct effect on tourism by attractingtourists to a particular destination and, on the ohter hand, these events are projecting a positiveimage to the destination. Local authorities includes such products in their regional developmentpolicies.The purpose of this paper is to analyze how cultural marketing activites could influence tourismdevelopment in Alba County.
Preface 9 plished without their commitment, reliable work and valuable comments. We also thank th... more Preface 9 plished without their commitment, reliable work and valuable comments. We also thank the reviewers and publishers for their work, input and contribution to the final version of the publication.
E-commerce’s latest trends, highlighted by the global phenomena of the COVID-19 pandemic, explici... more E-commerce’s latest trends, highlighted by the global phenomena of the COVID-19 pandemic, explicitly show substantial changes in the online consumers’ behavior as well. More and more specialists are talking about the emergence of a new paradigm in consumption, and of possible evolutions toward sustainable consumption. The purpose of this research is to investigate how the antecedents of e-loyalty have changed their effect on consumer attitudes and perceptions of e-commerce sites. The results, obtained through a structural model of 523 validated questionnaires of Romanian consumers of electronic and household appliances, show the importance of the effect of website accessibility, a factor that, until recently, exerted an influence mediated by other elements grouped either under the umbrella of site quality or site design. The model validated after the analysis shows the direct effect of the accessibility of the websites on e-loyalty, satisfaction and trust of the consumers. Based on ...
The main objective of the present paper is to present the way consumers in Alba Iulia,Romania, to... more The main objective of the present paper is to present the way consumers in Alba Iulia,Romania, to perceive the concept of corporate social responsibility. The research represents thesummary of a larger research project pretested questionnaire. In order to achieve this objectivewe have applied a questionnaire to a number of 51 consumers from Alba Iulia. The data wereanalyzed with the help of SPSS software.The paper starts with a literature review in the area of corporate social responsibility and isfollowed by the research methodology and the results of the research.After analyzing the data we have reached the following conclusions: when it comes to the elementsthat corporate social responsibility consists of, the consumers from the mentioned area almostfollow the pyramidal approach of Carroll (1999); practically, obtaining profit is largelyconsidered to be one of the companies‘ most important social responsibilities, followed by sociallyresponsible investments, protecting the enviro...
In the educational process, effective communication is very important and but difficult to measur... more In the educational process, effective communication is very important and but difficult to measure. The research team tried to analyse the communication process at the level of young groups of students, highlighting issues related to communication between students and communication between students and professors. This analysis was combined with the implementation of a special educational method for economic specializations, i.e. simulation of the economic activity in a company. Effective communication in the educational process depends heavily on the professor and on the method used, but the importance of communication at the group level and of encouragement for interaction between students related to their future activity also need to be considered.
Annales Universitatis Apulensis Series Oeconomica, 2015
the present article presents a small part of a doctoral research meant to determine the way the R... more the present article presents a small part of a doctoral research meant to determine the way the Romanian consumers perceive companies' socially responsible activities. The aim of the present article is to emphasize the impact that companies' socially responsible activities have on consumer trust. There were 650 questionnaires applied during September 2014 and January 2015 with the help of GoogleDocs. The collected data were analysed using SPSS software. The results show that consumers give more trust to companies that are socially responsible than to the ones that are not. In the end, this trust brings loyalty and profits to those companies, in this way, both the company and society wins.
Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu, 2019
The purpose of the article was to indicate selected distribution channels in groups and organizat... more The purpose of the article was to indicate selected distribution channels in groups and organizations of fruit and vegetable producers in countries with different agrarian structures and cultures of horizontal organization, as well as identify differences in preferred distribution channels. Based on the literature review, changes in the supply chain of agri-food products were presented and the growing importance of retail chains was pointed out. Using the data obtained from the European Commission, the weight of individual distribution channels was presented, and by Ward agglomeration cluster analysis using Euclidean distances, 3 disjointed clusters of countries with different characteristics of fruit and vegetable producer groups/organizations were selected. The first cluster consisted of few producer groups/organizations from Great Britain, Denmark and Romania, whose members engaged in a relatively large area of land and dedicated (65%) their production to retail chains, thus obta...
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