Towards a methodological framework for exploring and mapping radical innovation opportunities wit... more Towards a methodological framework for exploring and mapping radical innovation opportunities within everyday activities.
Future studies are traditionally based on a top-down approach, but in consumer-led marketswhere i... more Future studies are traditionally based on a top-down approach, but in consumer-led marketswhere it is subtle innovation features that make the difference between success and failuremanagers experience that the approach is counter-productive. The managers are expected to define a strategy to frame the innovation efforts, but in practice it is the emerging insights and innovations from those efforts that set the base for the development of a strategy.
Towards a methodological framework for exploring and mapping radical innovation opportunities wit... more Towards a methodological framework for exploring and mapping radical innovation opportunities within everyday activities.
Future studies are traditionally based on a top-down approach, but in consumer-led marketswhere i... more Future studies are traditionally based on a top-down approach, but in consumer-led marketswhere it is subtle innovation features that make the difference between success and failuremanagers experience that the approach is counter-productive. The managers are expected to define a strategy to frame the innovation efforts, but in practice it is the emerging insights and innovations from those efforts that set the base for the development of a strategy.
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