Papers by Theresa Klappacher
According to numerous studies, branding of journalists on social media, which primarily serves th... more According to numerous studies, branding of journalists on social media, which primarily serves the positive presentation and advertising of journalists themselves, media companies and journalism in general, is increasingly occurring. At the moment, existing research is mostly focused on the perspective of journalists. However, the public's attitude to the digital branding of journalists has hardly been investigated empirically. But especially in times of crisis of journalism, marked by a loss of image, trust, and credibility, weak social reputation, increasing difficulties in distinguishing itself from newer information mediators, losses of the unique position as gatekeepers and declining numbers of recipients, a scientific debate on this issue seems to be essential and urgent. The present paper addresses this research gap, in the context of qualitative, virtual focus group interviews based on 30 participants aged between 24 and 39 years (Millennials), and examines the audience&...
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Papers by Theresa Klappacher