True Launch Bar is a program that offers you a replacement for the standard Quick Launch Bar. The program allows you to create a custom menu from a folder, you can add buttons that work like small applets such as checking incoming mails, seeing weather forecast, tracking the latest news or managing contacts in a small address book.
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Yes, there are Windwos program launchers that look superficially just as good, BUT the ones that I've seen all consume considerable memory / resources, whereas True Launch Bar and also its free version consume very little resource because it uses the native Quick Launch bar system, just adding almost unbelievable functionality and configurability to it. It can be used as a replacement for the Start button, though I personally see no point in doing that. Rather, one can have different things in the two menu systems.
Fully recommended!