Papers by Shreeram Phuyal
Kanya Journal
Public Service Marketing has been used as game plan to enhance service delivery in the public sec... more Public Service Marketing has been used as game plan to enhance service delivery in the public sector. A gap has been seen in using quality service dimensions and public service marketing concept for enhancing service delivery in public sector. This study therefore assessed the citizen’s perception regarding the quality of public service marketing on service delivery in public sector of Nepal. Special references have been taken from students studying master degree in Management at Prithvi Narayan Campus, Pokhara. Descriptive and quantitative research design has been employed for this study. Out of 180 total populations under study, 50 samples have been taken by using simple random sampling. Data were collected via questionnaires using Google Form. Data were analyzed using SPSS 26 statistical tools. Quantitative statistical results were analyzed. The practical implications is to assess the perception of citizens i.e. students of master degree in this study towards quality service deli...
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Papers by Shreeram Phuyal