A supplier to blue-chip OEMs for decades, Alinabal turned to Trefoil Group to launch a precision manufacturing platform that would integrate its three existing businesses into one Alinabal brand. This strong foundation was critical for integrating acquisitions and driving cross-sell as a key component of the company’s growth strategy.
Through Trefoil’s branding process, a new value proposition solidified Alinabal’s single-source access to specialized metals expertise and experience as a unique advantage for customers. Coupled with broader supply chains and expansive metal fabrication and manufacturing technologies, customers can count on faster, smarter decision-making and quicker, more cost-effective delivery of customized solutions.
Creating a New Website as a Marketing Hub for the Company
The new brand took shape with a broad range of launch materials including a more contemporary, user friendly website which serves as a marketing hub for the company. Optimized for search and customer engagement, the site is integrated with a CRM and marketing automation platform that enables tracking of digital marketing across multiple channels. Data accumulation, aggregation and analysis empower the ability to continuously improve program performance.
Fast-Tracking Success through a Digital Marketing Program
Under the Activate Your Advantage brand, Alinabal is now positioned for integrating acquisitions as part of a growing group of companies.
