The United States has strived to address digital inequities in the Internet economy through programs that combat the “digital divide.” But in the data economy, a number of social and economic inequities arise from a lack of data collection or use of data. These inequities—the “data divide”—require new policy solutions to ensure that all Americans are represented in data and can put it to use. To tackle this new challenge, policymakers face two starkly different options: Option A) hold back data collection and data-driven technologies until they are equitable for everyone; or option B) allow the data-driven technologies to prosper while working to increase access for everyone. To close the digital divide, U.S. policymakers have chosen option B. But for the data divide, many are flirting with option A, when they should be choosing option B.