Founder & CEO building SaaS for 20+ yrs. Sharing what endures in business, growth & people. Built Crazy Egg (2005), KISSmetrics (2008) & Nira (2020). DMs open.
Jun 1 • 5 tweets • 3 min read
Been working with @SamAsante on a new company.
Today we’re releasing our first product.
It’s called Typeahead and we’re live on Product Hunt.
You type and inline suggestions appear right in the text field. Tab to accept the full suggestion or right arrow for one word at a time. It learns how you actually write.
Everything runs locally on your Mac, works offline, and you pay once. $79 and you own it forever.
If you write a lot on a Mac, check it out and let us know what you think.
Live on Product Hunt right now → producthunt.com/products/typea…
I love working with @SamAsante because he really sweats the details and cares about building a great product experience. We've built custom detection tuned for popular apps and will continue to support more. Next up we'll be adding per-app prompts for even more personalization and control.
Dec 16, 2025 • 8 tweets • 2 min read
Founders underestimate how much narrative work the product needs. Shipping creates change. Marketing explains change. When explanation lags, customers experience motion as noise. Confusion quietly erodes trust even when the product improves.
Products change faster than people update their mental models.
Teams feel progress because they live inside the roadmap. Customers only see outcomes. When those outcomes shift without context, understanding lags behind reality.
That lag is the start of confusion.
Nov 24, 2025 • 18 tweets • 2 min read
Marketing is the new bottleneck.
A product can improve every week and still feel invisible. Modern markets reward the team that helps people notice the improvement, not the team that ships the most.
Aug 30, 2025 • 14 tweets • 1 min read
Keep this for the day you forget why you started. Or send it to someone who needs the reminder now.
You were never supposed to have it all figured out. The ones who pretend they do are the best at lying to themselves.
Jul 9, 2025 • 15 tweets • 3 min read
How I use AI isn’t complicated. But it is intentional.
I spend 3–6 hours a day inside ChatGPT.
I don’t throw prompts at it. I build context with intent and it gets better over time.
Here’s how I use it every day.
1. I Build Projects, Not Just Prompts
I don’t write random prompts. I build ChatGPT projects with clear goals, uploaded files, and custom instructions. Each one is a system. Reusable. Focused. Built to think with me, not just talk back.
Jun 9, 2025 • 7 tweets • 2 min read
The best fundraising decks are not presentations. They are decision tools. They help someone see the shape of the opportunity without needing to believe in you. Just to believe you see something worth chasing.
A good pitch deck doesn’t need charisma to carry it. It doesn’t rely on your energy or storytelling flair. If anything, it should work even if you’re not in the room. The investor should be able to flip through it, close their laptop, and still feel the shape of the opportunity.
Apr 7, 2025 • 11 tweets • 1 min read
The biggest red flag in any org: everyone’s busy, but no one’s clear.
Manager asks for status. IC replies with a list. No one asks: “Is this the right thing to work on?”
Feb 23, 2025 • 12 tweets • 2 min read
No tricks. No apps. No techniques.
Just space for your brain to breathe.
I’ve shared this with countless people, and it helps. More importantly, it’s simple. Thought I’d share it publicly, maybe it can help you too.
The best ideas don’t come when you force them. You’ve had flashes of brilliance in the shower. On a walk. Right before falling asleep. But try to think of something great on command? Nothing. That’s because creativity needs space, and most of us don’t have any.
Feb 21, 2025 • 30 tweets • 5 min read
AI can be a search engine or a thought partner.
I spend 3+ hours daily shaping responses so I don’t waste time on shallow answers. The key? Knowing how to push it past surface-level thinking.
Here are 21 techniques to turn AI into a second brain, not a toy.
The Iteration Loop: Most people stop at the first answer. The best treat ChatGPT like a thought partner. Reply with “Give me five alternatives” or “Make this more counterintuitive.” The first answer is just a draft. The gold comes in the back-and-forth.
Jan 11, 2025 • 6 tweets • 1 min read
Founders worry about technical debt. But clarity debt is more dangerous. Unclear decisions compound faster than unclear code.
Technical debt can slow a team down, but it’s visible. You know when the system is creaking under its weight. Clarity debt is silent and insidious. It happens when decisions are made without clear goals, communication lacks precision, or alignment is assumed rather than verified.
Oct 20, 2024 • 8 tweets • 3 min read
Breaking Bad is a co-founder story disguised as a drug-dealing story.
It’s a hilariously accurate image of what co-founder challenges look like.
Here are the best example scenes and what you can learn from them.
This is a classic mistake: partnering based on complimentary skillsets alone.
A lot more is required for an effective co-founder relationship.
Above all, you have to know that you get along and work well together.
Nov 19, 2022 • 5 tweets • 1 min read
Early stage VC backed SaaS companies have to get to larger and larger customers faster then ever before in order to grow into their recent valuations. This opens up opportunities for pre-seed and seed stage companies to double down on freemium while maintaining a low burn rate.
If you’re early with low burn, I would recommend figuring out if you have a viable freemium strategy. A free forever product that can have high retention is what you’re aiming for.
I commissioned 1:1 derivatives of several NFTs that I’m planning on holding. I wanted to support these artists and also own a collection frozen in time that represents these early days of jpeg ownership.
First up, my Lazy Lion profile pic was made into 3d by @Futuredesigns01
Oct 12, 2021 • 5 tweets • 2 min read
Here's the headline...
"55% of Americans plan on finding a new job in the next 12 months" @bankrate
Or…
"4mm quit their jobs in April... In tech, resignations increased by 4.5%" @HarvardBiz
Now forget about the career angle and think about what this means...
From our own research, just under half (45%) of employees have taken documents with them after they've left the company.
Another 35% say they can still access Google Drive / Box / Dropbox after they leave.
Materials may range from mundane to highly sensitive...
Sep 29, 2021 • 7 tweets • 2 min read
Every single company, no matter what size, has document access-risks that they don't know about. Why?
Because it’s so easy for any employee or vendor to share company information.
Let me explain…
Over half (52%) of the people we’ve surveyed have added their own or a coworker’s personal email to company documents.
This problem is so widespread that the average 1,000+ employee company has tens of thousands of personal email accounts that have access to company documents.
Sep 11, 2021 • 7 tweets • 4 min read
NFT projects I like. A continuous thread.
First things first. Here’s why my profile pic (pfp) is an NFT that I own. @LazyLionsNFT.
Building a business is not the same as founding a startup. Most startups don’t get to the phase of building the business. Because they don’t create a product worth building a business around. This is why finding product/market fit is the #1 goal for every new startup.
This idea that a startup is not a business might sound obvious, but it’s not when you’ve got infinite choices about what to focus on and are just starting out. If you chase product/market fit, you’ll find a business eventually in time. If you don’t, luck is all you’ve got.
