Dating Niche Site Case Studies
We acquired a website in the Dating/Relationship vertical in April 2019. We sold off a majority stake in the business in January 2020, and continue operating the business for the investor. This is the journey.
In April 2019, the asset was purchased for $36,000 from the Flippa marketplace. The site at that time was earning $896 per month on average over the trailing 6-months.
During the subsequent 8-months, we grew the website to an average of $6,000/month average. The site was on a steep growth trajectory. We sold off 75% equity to an investor in our network and continued to manage the asset.
We've diversified revenue streams to 8 different providers. We've negotiated higher cost-per-action payouts (e.g., our highest paying affiliate was negotiated from $45 to $60). All of this is covered in our data-driven case studies.
The detailed case study writeups are summarized below in a table and the posts can be found here.
| Update | Revenue | Summary | |
|---|---|---|---|
| Nov 2021 | $14,440 | Hired a dedicated website operator. Increased earnings to $14K with CRO, on-page SEO, and more. Read why we hired, incentive structure, and tasks. | Read |
| Mar 2021 | $9,760 | Final case study update. Reasons to why we are selling, and easy wins remaining. | Read |
| Feb 2021 | $8,799 | Strategy to safely update article titles to 2021. Prepping for Core Web Vitals. | Read |
| Jan 2021 | $9,147 | Commission payment negotiations leading to $350/mo extra. Removing Tier 2 PBN links that popped up. | Read |
| Dec 2020 | $9,810 | Recap of 2020 improvements and stats. Impact of Google December 2020 algorithmic update. | Read |
| Nov 2020 | $7,417 | P&L, Business, and Domain KPIs. Video ads removed due to low revenue. Site audit plans. | Read |
| Oct 2020 | $5,221 | Low conversion rates led to detailed data analysis showcasing issues with the affiliate program. 95 pages were CROed. | Read |
| Sep 2020 | $5,888 | Call-to-action improvements. 17 pages were optimized for earnings. | Read |
| Aug 2020 | $7,450 | Waiting for recovery from May 2020 Google algorithmic update. | Read |
| Jul 2020 | $8,243 | Re-negotiations of CPA rates. Backlink audit results. Pinterest strategy update. Review of if the site will recover from Google update. | Read |
| Jun 2020 | $7,631 | 107 articles deleted from content audit. Full website redesign. Improvement of Google EAT. | Read |
| May 2020 | $7,797 | Start of the case study. Cover improvements that were done over the last 12-months. | Read |
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Each monthly report includes the revenues, costs, and traffic stats, plus highlights, improvements, and plans for the following month. Check out these actionable reports:
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