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Easy to configure, visually appealing display options, perfect for custom campaigns.
Over 1,350 configurations, 87+ included plugins and professional Shopping Experience elements make your Shopware 6 template fully customizable. Plus, you get online courses for a quick start with your new responsive Shopware design — optimized for desktop and mobile devices.
Boost your revenue with sales psychology features and customize your Shopware design entirely without code. All extras worth over 7,445€ are already included in the theme, with no hidden extra costs.
More revenue through maximum customizability, mobile optimization and optimal SEO and PageSpeed performance. Our Shopware design theme ThemeWare® also offers you a wealth of features and comprehensive extras such as guides, video tutorials, graphics and special online courses.
Sales boosting Many elements and features have been implemented for targeted optimization of conversion rates.
87+ plugins included Our theme includes over 87 extremely popular and useful plugins worth 6,919 € already included.
SEO-optimized ThemeWare® is already optimized for search engines — learn the rest in the included online course. PageSpeed results
Pro Shopping Experience Professional Shopping Experience with free 1-click demo installation, diverse CMS elements and numerous icons worth 199 €.
Graphics included All design elements included in the theme are delivered as PSD files for your use. ThemeWare® Utilities
Unlimited customization With over 1,350 settings you can customize ThemeWare® both visually and functionally.
Online courses included Topics: SEO & PageSpeed, sales boosting and graphic design for beginners worth 327 €.
Video-Tutorials Get started in no time and progress step by step to a successful shop design. View tutorials
Knowledge drives success ThemeWare® offers the most comprehensive knowledge base & documentation in the Shopware universe.
Outstanding service Customers love our service! For any questions, our Service Portal and our support team are at your disposal.
Every variant of our Shopware theme is based on exactly the same core. The different designs result exclusively from configuration and individual graphics. Our variants are just examples — with over 1,350+ configuration options, the design possibilities are virtually limitless. In addition, ThemeWare® Cloud offers a dedicated edition for Shopware Cloud & Self-Managed shops.
Other shops buy 87+ plugins separately.
With ThemeWare® everything is already included — at no extra cost.
Prices are based on comparable plugins in the Shopware Community Store (as of: February 2026)
With just a few color settings, you can adapt the theme to your desired design in no time, because we have built an intelligent inheritance system into ThemeWare®. If you have very special requirements, countless customizable color values and settings are available.
ThemeWare® offers unique performance, accessibility, best practices and SEO — for maximum Google rankings and fastest load times.
Check it yourself →PageSpeed Insights
With ThemeWare® you save a lot of time and worry, because your shop design is already perfectly pre-configured. Thanks to the free 1-click demo installation, your professional Shopping Experience with all sample data is ready to go instantly — no hours of rebuilding, no working through manuals. Additionally, a free demo data plugin is available so you can start right away with a fully populated shop.
On top, you get concrete guides, templates and helpful online courses. If there is ever a problem, you'll find the solution in our Service Portal or open a support ticket for lightning-fast assistance from our experts. This way you have more time and a clear head for your family and what you truly enjoy.
ThemeWare® delivers more than just a theme for your online shop: a ready-made Shopping Experience, all necessary graphics and exclusive expert knowledge in the form of video tutorials, online courses and a comprehensive knowledge base. Undisputed market leader since 2017 with over 15,000 installations and over 650 genuine 5-star reviews.
Over 1,300 agencies use ThemeWare® — giving you the assurance of finding professional support at any time. Regular updates and constant development ensure your shop always stays up to date.
With the ThemeWare® Shopware Theme & Template you get a unique combination of design variety, sales promotion and technical excellence. From individual basic settings to professional Shopping Experiences to integrated plugins – every feature has been developed to make your shop more successful.
Easy to configure, visually appealing display options, perfect for custom campaigns.
Integrate a breadcrumb navigation as a CMS block in your Shopping Experiences for improved usability and SEO.
Add custom HTML code elements to your Shopping Experiences for maximum design freedom.
Create countdown banners for sales promotions and limited-time offers directly in your Shopping Experience.
Create responsive image galleries in your Shopping Experiences for a visually appealing product presentation.
Present product categories as visually appealing teaser elements in your Shopping Experiences.
Integrate customer reviews and testimonials as a CMS block in your Shopping Experiences.
Display subcategories directly in Shopping Experiences for intuitive navigation through your product range.
Boost your conversion rate by leveraging flexible design options to showcase your products.
Bring your online Shopping Experiences to life with our CSS animations. Give your store a unique feel, delight your users and boost your conversions.
Shopping Experiences offer endless design possibilities for your Shopware online store. Use ThemeWare® CSS classes for custom design elements and advanced configuration of CMS blocks and CMS sections.
Optimize your CMS content with ThemeWare® grid blocks – simple and versatile solutions for flexible content presentations. See the possibilities for yourself.
Give your online store that special touch with the Hero Slider! Showcase your products and offers attractively and boost your sales.
Use the sidebar so your visitors always have access to important content and features. Enhance your store's usability with custom sidebar elements.
Numerous column blocks from two to six columns are available – design your Shopping Experience with just a few clicks.
With ThemeWare® teaser blocks, you can place your content clearly and easily within your Shopping Experience.
Make your Shopping Experiences even more unique with additional CSS classes. Surprise your customers with distinctive designs and leave a lasting impression.
Display the product description and reviews in a clear accordion layout for easier access.
With badges on product pages, you can draw customers' attention directly to important product features and boost your conversion rate.
Technical details and specifications available as a clear PDF download – easily accessible directly on the product page.
Do your products have many properties? Then place the properties table on product pages in a separate tab.
Manufacturer information as a tab on product pages.
Integrate HTML5 videos directly in the description tab to present your products in a visually appealing and interactive way.
Personalise your product pages for each product with custom information, offers and more.
Give your products a personal touch with the short description in the buybox and boost your sales.
Present key information at a glance and significantly increase your sales opportunities.
The benefits of free shipping, available stock and special offers are immediately visible to customers.
In addition to global store benefits, product-specific benefits can be displayed on product pages.
Display various product specifications (length, width, height, weight, manufacturer, manufacturer no., EAN, etc.) on product pages.
Use product custom fields and tabs for additional links, comments and downloads for extended information.
You have full control over colour configuration, image size and alignment, and can even add product videos to impress your customers. Display essential information such as manufacturer, weight and much more.
Create custom product page layouts with versatile elements and blocks for maximum flexibility.
The product gallery and buybox remain visible while scrolling for a more comfortable shopping experience.
YouTube and/or Vimeo videos as a tab on product pages.
Display product-specific benefits or general store benefits on product pages.
Place payment method logos of your store on product pages.
Through various custom fields, you can add videos, a short description, additional information, a hover image and product benefits, all displayed in the storefront.
Sold-out items are visually faded in the listing to shift focus to available products.
Create a dynamic category header with the hero section for an impressive presentation of your categories.
Increase your customers' attention on your products with the hover image. Convince with an additional product view and increase the chance of a purchase.
Clear presentation of your product categories for a better shopping experience for your customers.
Choose from various display options for product filters and optimise the filter navigation.
Enables a compact list view for product boxes to display products clearly and in a space-saving manner.
Enable quantity selection directly in the listing to quickly add multiple items to the shopping cart.
Showcase your products effectively with product badges in the listing.
Add attractive hover effects to product boxes in the listing for a more interactive shopping experience.
Configure the number of product boxes per row for an optimal display in your store.
Maximise clarity and traceability of your products in the online store by integrating product numbers and manufacturer names into your category listings.
Offer a quick view for products directly in the listing to help customers make faster purchasing decisions.
Display subcategories directly in the product listing for quick navigation through your product range.
BFSG-compliant adjustments for an accessible storefront in accordance with WCAG guidelines.
The Shopware 6 Storefront is built on the Bootstrap framework. Thanks to our HC-Architecture®, ThemeWare® is naturally fully compatible with Bootstrap as well.
A clear checkout with well-defined steps ensures higher conversion rates and fewer cart abandonments.
Impress your visitors with professional cookie notices. Choose your preferred layout from 8 different display options.
Advanced CSS configuration options for experts to customise your store individually.
Activate debug mode for quick troubleshooting of theme issues.
Nearly unlimited colour customisation. Adjust your theme's colour scheme to match your vision with just a few clicks.
Choose from 10 curated and locally installed fonts. GDPR-compliant integration of custom or Google Fonts is also available.
Configure custom background images for your store and give it a unique look.
More than 1,350 configuration options that leave nothing to be desired – and the number keeps growing.
Add your own CSS code to fine-tune your store's design down to the pixel.
Extend your store with custom JavaScript code for bespoke functionalities.
Images are only loaded when scrolled into view for faster load times and better performance.
The frontend and backend are multilingual out of the box, available in German and English. Easily add more frontend languages and use them across any number of sales channels.
Everything in a clear sidebar with voucher field and shipping cost overview to boost your orders!
Thanks to this architecture, ThemeWare® is inherently highly compatible with almost all Shopware plugins. Should an incompatibility occur, you can resolve it yourself with just a few clicks by simply disabling the respective feature area and falling back to the Shopware default.
All this and much more is what you get with ThemeWare®. On top of that, you benefit from continuous development with extremely regular updates. More than 230 speak for themselves!
3 base layouts to choose from: Wide, Boxed and Fullwidth Layout
With the announcement banner in the header, you can quickly and effectively inform your customers about current offers, new arrivals or events.
Customise your store logo individually with size, position and display options.
A modern and particularly compact header layout provides a clean look that puts the focus on your product worlds.
A compact dropdown menu that enables clear and intuitive navigation in the top bar to improve usability.
A modern and visually striking header option is the ThemeWare® Shopping Experience Header. Here, the header overlays the Shopping Experience on the homepage and optionally in categories. This creates a highly individual look, especially in combination with the underlying image element or image slider.
Choose from various header layouts – with different focus areas such as product search or the store logo – and customise them to your liking. Standard layouts ensure maximum plugin compatibility within the HC-Architecture® framework.
Upload a custom icon for the homepage in the header and category navigation.
Highlight individual categories in the top navigation with colour to draw attention to promotions or new arrivals.
Various layouts for category navigation enable an optimal display of your store structure.
Our mobile-optimised header ensures a seamless shopping experience across all devices.
Maximise usability with offcanvas navigation – a fast and intuitive way to structure content.
Add a service navigation in the header for quick access to important store pages.
The fixed positioning keeps the navigation elements always visible, enabling easy navigation through the store regardless of how far your customers scroll down.
With our innovative search options, your visitors find your products quickly and easily. Efficient shopping guaranteed!
Use a text logo as an alternative or supplement to your image logo for a clean look.
An optimised flyout navigation with advanced display options for better desktop navigation.
Optimise your sales experience for thumb-friendly customer access and benefit from our customisable mobile optimisation options.
Extensions give you the ability to present your products even more attractively and generate more revenue. Use the custom announcement banner, product badges or the benefits display on product pages.
Display floating social media icons on the side of the page for permanent visibility of your channels.
The floating widget keeps important features always in view without distracting the user from the current content.
The footer consists of 3 main sections that can be individually designed and populated. You can also simply use just one section.
Give your online store the ultimate wow effect with fully customisable footer settings for countless footer variants. Maximise customer retention with an optimal footer with minimal effort.
Each footer column can be filled with various footer elements (e.g. newsletter, payment/shipping method logos, benefits and more).
Each footer section can be designed with various columns in different sizes.
With flexible design options for text, start and end date, as well as placement on the product page and in the checkout.
Place a newsletter sign-up form in the footer with just a few clicks.
Our scroll-to-top button is simple, effective and ensures a pleasant user experience.
Experience a new dimension of community interaction with slideout communities.
Integrate your social media channels such as Facebook, Instagram, Twitter, YouTube, Vimeo, Flickr, Pinterest, TikTok, Blogger, Blog (WordPress), WhatsApp, LinkedIn or your website with just one click.
Allow your customers to share your products safely and easily across communities.
Configure up to 6 unique USPs with individual colour, icon, text and font. Optimise the presentation in the header or footer with small or large icons.
Experience more control and flexibility in your online store with ThemeWare® Widgets. Configure widgets such as "About Us", "Footer Navigation", "Payment and Shipping Methods", "Social Media", "Benefits" and more to your liking and place them in various locations throughout your store.
Various layouts are available for the header. In addition to base headers #1 and #2 for maximum compatibility with third-party plugins, ThemeWare® also offers a compact and more heavily modified custom header as well as a full-width sticky header.
Shopware Premium Extension Partner and manufacturer of the market-leading Shopware theme ThemeWare®.
TC Innovations GmbH – agency and manufacturer of ThemeWare® – is an official winner of the German Web Award 2026 with an overall score of 8.1 out of 10 points (average: 5.40). Rated in design, know-how and customer satisfaction.
ThemeWare® enabled us to create a modern shop in no time. The customization options are virtually unlimited.
Cristina Dirla ThemeWare® Modern ProI have to say, calling it just a theme doesn't do it justice. I'm incredibly annoyed that I didn't buy it two years ago. It's the many little details that make the difference.
Marina Scheubly ThemeWare® ElectricThemeWare® is extremely complete and logically structured with many customization options. The Service Portal also provides help with video tutorials, knowledge base search and more.
Sven Grossenbacher ThemeWare® Clean ProVery diverse features to design the shop even without special knowledge. Many helpful (video) tutorials and additional courses/tools to use ThemeWare® efficiently.
Stefanie Frost ThemeWare® Strong ProBeautiful theme — top support. The theme is adaptable to every need and the shop feels more personal and individual as a result.
Matthias Tanner ThemeWare® LivingWe've been working with ThemeWare® for about 3 years now and are thrilled with the quality. The search function for settings in particular makes our daily work much easier.
Rouven Schwarting ThemeWare® BioWe are very satisfied with the range of features, usability and comprehensive documentation of the theme and would buy it again any time.
Marcel Block ThemeWare® BathWe tested several themes before I came across ThemeWare®. As a smartphone general importer we understand that only a complete all-in-one package leads to success.
Hans Peter Plüss ThemeWare® Outdoor ProThe combination of a modern and flexible design and first-class service makes the difference. The fast and competent support deserves special mention.
Christopher Polaras ThemeWare® Clean ProGreat solution with an incredible number of customization options. Also perfectly suited for beginners, as there is a great wiki that describes every change in detail.
Matthias Becker ThemeWare® Modern
With ThemeWare® you make the best decision for the future of your shop. Undisputed market leader since 2017 with over 15,000 installations — over 1,300+ agencies trust ThemeWare®.
Try ThemeWare® 30 days for free with no obligation. With the 1-click demo installation, your shop is ready in minutes — no risk, full functionality.
Step-by-step guides, video tutorials and the Config-Finder guide you from the very first second — until your shop is ready. Or use our installation guide for a quick start.
3 online courses worth 327 € included for free: SEO, conversion and graphic design. Our success formula: Theme + Material + Knowledge + Persistence.
HC-Architecture® for maximum plugin compatibility, same-day bugfixes and the 24/7 Service Portal or Start chat — your shop always runs reliably.
Individual customizations and sales-boosting design through our design services. We make your lasting success our mission.
Here you will find answers to the most important questions about ThemeWare®, pricing, compatibility and getting started.
ThemeWare® guides you from the very first second with clear step-by-step instructions and video tutorials until your online shop is ready. In addition, helpful tools like the ThemeWare® Config-Finder are available. In the included online courses, you learn how to make your shop increasingly successful.
The Shopware standard theme is included for free in Shopware. FreeTheme by TC-Innovations is also permanently free and offers approx. 10 plugin features and ~50 configurations. ThemeWare® Pro starts at 49 € per month (with annual payment), ThemeWare® Cloud from 39.00 € per month. All ThemeWare® editions can be tested free for 30 days.
Yes, every ThemeWare® edition can be tested free for 30 days with no obligation — with full functionality and no restrictions. If ThemeWare® is not the right fit, you can cancel at any time during the trial period without incurring any costs.
Yes, thanks to the proprietary HC-Architecture® (High Compatibility Architecture), ThemeWare® is fundamentally highly compatible with almost all Shopware plugins. Should an incompatibility occur, the respective feature area can be disabled with a few clicks so that the error-free Shopware standard is activated.
In the Shopware context, the terms theme and template are often used synonymously. A Shopware theme encompasses the entire visual appearance of a shop: colors, layouts, fonts and functional extensions. The term template comes from classic web development and refers to the underlying HTML/CSS framework. ThemeWare® combines both in a premium complete package.
With ThemeWare® you don't need to develop your own Shopware theme. Over 1,350 configurations allow you to customize colors, layouts, fonts and features entirely without programming skills. Combined with the included Shopping Experience elements and professional graphic templates, you create your individual Shopware design in just a few hours — instead of weeks or months.
No, ThemeWare® can be configured entirely through the Shopware administration — by click and input field, without programming skills. Comprehensive step-by-step guides, video tutorials and a Service Portal are available for getting started. Individual customizations at code level are optionally possible with ThemeWare® Pro.
ThemeWare® includes three online courses: "SEO and PageSpeed with Shopware Themes" (value: 129 €), "Boost Conversion Rates with Shop Design" (value: 129 €) and "Graphic Design for Beginners" (value: 69 €). All courses are included for free — even during the free trial period.
ThemeWare® is continuously adapted to new Shopware versions. Thanks to the HC-Architecture®, ThemeWare® is highly compatible. If a function does not work as expected after an update, the affected area can be deactivated with a click. ThemeWare® Pro users receive priority updates that are often available before the official Shopware release.
Bugfixes are completed on the same day in most cases. Thanks to the HC-Architecture®, if a bug occurs, the respective section of the theme can be disabled so that the error-free Shopware standard is activated.
ThemeWare® is suitable for beginners (step-by-step guides), professionals (comprehensive configurations and source code access), enterprises (corporate design, scalability, independence) and agencies (partner program, faster project implementation).
Yes, in addition to the over 1,350 standard configurations, TC-Innovations GmbH offers individual customizations at code level as well as sales-boosting shop design based on ThemeWare®. Insights from sales psychology are used to increase order rates.
ThemeWare® offers a 24/7 Service Portal with answers to virtually every question and solutions to almost every problem. Our AI-powered support chat agent knows the entire product and complete documentation and helps you immediately. If needed, a support ticket can be opened directly to receive fast help from ThemeWare® experts.
The right Shopware design depends on your industry, target audience and individual requirements. With ThemeWare® you get 10+ pre-built design variants as a starting point, which you can freely customize via 1,350 configurations. Test different variants for free in our demo shop and use our Shopware theme comparison to find the best solution for your online shop.
Ask our AI agent — it knows ThemeWare® inside and out.
Whether you run your own shop, work as a freelancer or implement client projects as an agency — ThemeWare® gives you the tools to create professional shops faster, more flexibly and more successfully.
Don't want to wait for external help for every color change or layout adjustment? With ThemeWare® you configure your Shopware design independently — without programming skills, without plugin chaos and without update stress. Over 1350+ settings give you full control over the look of your shop. This saves costs, keeps you flexible and lets you focus on what matters: selling more.
You don't need any prior knowledge to successfully use ThemeWare®, as all settings are already optimally pre-configured and you receive the necessary basic and expert knowledge as part of ThemeWare®. The clear step-by-step guides and detailed video tutorials explain exactly what to do from the very first minute so your shop looks professional and launches quickly. The online courses teach you how to specifically improve your shop's success in terms of sales promotion, conversion rates, SEO and PageSpeed.
ThemeWare® was specifically developed for professional use. With its comprehensive configuration options, virtually every requirement can be implemented directly with the product standard. Nevertheless, customizations at template level are always possible. Our guides, tutorials and a perfectly commented and logically structured source code support you here. Additionally, the ThemeWare® GIT repository will be available soon and you can send us pull requests. ThemeWare® also supports the storefront:hot-proxy command in the developer console.
ThemeWare® was designed to be ideally adaptable to corporate design with its built-in tools, to convincingly represent companies and brands. At the same time, the theme can be adapted to the most complex requirements and extended for any need. Another advantage is that ThemeWare® never creates a dependency on individual agencies or employees. If needed, you can always fall back on us or our agency partners. Onboarding a new employee or agency typically takes only a few hours.
ThemeWare® enables you as an agency to implement professional and individual shop designs in significantly less time. Even with particularly complex requirements and high demands, ThemeWare® is often the right choice due to its many possibilities for professionals and enterprises. Another special feature is that through our partner and agency program you receive special conditions, support, insights and exclusive opportunities.
ThemeWare® and our excellent support have been especially popular with agencies, freelancers and service providers from the very beginning. We are proud to now have over 1,300+ partners who regularly use ThemeWare® in their client projects. With our partner and agency program we offer you special conditions, support, insights and exclusive opportunities.
Become a partnerVisit our popular Service Portal at service.themeware.design to get the ideal support and all answers to your questions. We are known for our excellent service. Try us!