Mattressman
Where sleep matters.
Mattressman is the UK’s biggest online mattress specialist, selling hundreds of mattress models from top manufacturers like Silentnight, Hypnos and Sealy. Their expertise extends beyond digital with nine strategically located retail stores across the UK.
The inspiration
The world has awoken to the power of sleep, and it all starts with the right mattress. Mattressman exists to help everybody have a better night’s sleep.
We quickly realised that this brief wasn’t about selling mattresses – it was more about the importance of good quality sleep. Sleep is the true commodity and what matters most. And most customers come into store or shop online seeking better sleep rather than a mattress – a product category they typically have limited knowledge about.
The idea
The product (mattress) was already embedded in the name – we simply needed to highlight the benefit (sleep) – the element everyone truly desires!
Our solution elegantly transforms the letter ‘N’ into a series of ZZZs. This distinctive typographic treatment creates a versatile brand asset that flows naturally into a variety of brand touchpoints.
Mattressman has proudly embraced blue as their signature colour for two decades. While we optimised the specific shade for all applications, we intentionally preserved this brand heritage – complementing it with a soothing, dream-inducing purple that whispers of restful nights.
We crafted a comprehensive suite of graphic assets and distinctive iconography that seamlessly unifies the customer experience across in-store displays, online product listings, and engaging social media campaigns – each element designed to reinforce the promise of better sleep.
The Click led us through this important rebrand with confidence and clarity. From thoughtful strategic positioning to the big brand idea – we love what they've created for us.
Jodie Huggins, Head of Brand, Mattressman
Credits and thanks
Conner Perry (animation) and CIM (signage).
